Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise Apps, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By Platform; By Device; By Region; Segment Forecast, 2023 - 2032

Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise Apps, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By Platform; By Device; By Region; Segment Forecast, 2023 - 2032

The global fitness app market size is expected to reach USD 11.43 billion by 2032, according to a new study by Polaris Market Research. The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise Apps, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By Platform; By Device; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The fitness app market is the industry segment encompassing mobile applications designed to help individuals track, monitor, and improve their physical fitness and overall health. These apps are typically installed on smartphones or wearable devices and offer features such as workout tracking, diet and nutrition tracking, goal setting, fitness challenges, social interactions, and personalized coaching.

The fitness app market has witnessed significant growth in recent years, fueled by the increasing popularity of smartphones, advancements in wearable technology, and growing health consciousness among individuals. The market includes free and paid apps, with a wide range of offerings catering to different fitness goals, such as weight loss, muscle building, cardio fitness, and general wellness.

The fitness app market has become highly competitive, with brick-and-mortar gyms facing tough competition from in-app fitness solutions. Information technology has transformed the industry, with fitness and health app downloads increasing globally by 46.0%. The growing trend of online fitness training is a major driver of the market's growth. Increased awareness of fitness and mental well-being has also contributed to market expansion.

The COVID-19 pandemic has further accelerated the growth of the fitness app market. With restrictions on gym access and social distancing measures, people turned to fitness apps as a safe and convenient alternative to maintain their fitness routines and stay active at home.

Subscription-based services are projected to dominate among the various segments of the market. These services offer customized plans, diet charts, and workout routines, providing users with personalized fitness solutions. The availability of advanced features and functions in fitness apps has enhanced the consumer experience. For example, HealthifyMe launched HealthifyMe Studio, offering live-streaming interactive workouts to users.

The effectiveness and widespread adoption of fitness apps have attracted significant investments in the sector. For instance, Future Fitness secured USD 8.5 million in Series A funding led by Kleiner Perkins, and Fitter raised USD 2.0 million. These investments are expected to drive further market growth in the fitness app industry.

Fitness App Market Report Highlights

The Android segment is anticipated to witness the highest market share over the forecast period for fitness apps due to its popularity in the Asia Pacific, and iOS is also projected in revenue generation because of the significant demand for iOS products in North America and Europe.

In 2022, Smartphones held the fastest market share due to their widespread usage and advanced capabilities, enabling users to access fitness apps conveniently and track their fitness activities.

In 2022, North America dominates the global fitness app market, driven by various factors such as a strong focus on health and fitness, high smartphone penetration, and the impact of the COVID-19 pandemic. Established fitness app providers and a robust infrastructure for digital technologies further supported the region's dominance.

The global key market players include Adidas, Aaptiv, Applico, Appinventiv, Appster, Azumio, Inc., Asics Corporation, Fitbit, Inc., Grand Apps, Google LLC, Lenovo Group Limited, Noom, Nike, Samsung Electronics Co., Ltd., Under Armour, Inc., Wahoo Fitness, and TomTom International BV.

Polaris Market Research has segmented the fitness app market report based on type, platform, device, and region:

Fitness App, Type Outlook (Revenue - USD Billion, 2019 - 2032)

Workout & Exercise Apps

Disease Management

Lifestyle Management

Nutrition & Diet

Medication Adherence

Fitness App, Platform Outlook (Revenue - USD Billion, 2019 - 2032)

Android

iOS

Windows

Fitness App, Device Outlook (Revenue - USD Billion, 2019 - 2032)

Smartphones

Tablets

Wearable Devices

Fitness App, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa