Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032

Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032

The global Europe oral care market size is expected to reach USD 12.43 billion by 2032, according to a new study by Polaris Market Research. The report “Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The changing consumer lifestyle and eating habits are promptly creating certain health problems in the global market, specifically oral-related infections. The rising number of working people, along with the increasing urban migration activities, are leading to an improper diet schedule, which in turn contributes to the need for oral care. According to the Oral-B Research Report 2023, approximately a third of the 166 million Europeans affected by a disability have witnessed gum issues in the past year.

The demographic transition in the region is expected to create significant demand for oral care, as it is the major factor causing tooth implantation and the need for denture products. In that regard, population ageing is anticipated to create enormous potential for the global oral care market. According to the official statistics for Europe, population ageing is expected to be a major problem with a rise of 42% in the upcoming years. This shift is likely to fuel the necessity for oral care in the marketplace.

The increasing incidence of oral care issues is motivating officials to boost awareness about oral care. According to the World Health Organization, European countries are majorly registering oral diseases, with 50.1% of cases in the world, and they announced the urgent need for the government to act on facilitating cost-effective and safe oral health care in universal health policies. As these initiatives are expected to grow further in the next few years, there will be significant expansion opportunities for the European oral care market in the next few years.

The ongoing government and non-government initiatives to enhance healthcare infrastructure are anticipated to create tremendous growth potential for the oral care industry. Major players in the oral care market are optimizing their brand image with the incorporation of social media campaigns. For instance, in March 2023, Oral-B unveiled the BIG RETHINK campaign, with a view to offering an equitable oral experience to everyone. These types of programmes are expected to promote the importance of oral care products among individuals.

Europe Oral Care Market Report Highlights

Toothpaste segment is anticipated to witness the highest growth in the coming years due to the development of superior toothpaste for certain medical conditions.

Online retailers segment accounted for the largest market share owing to the increasing usage of e-commerce platforms.

UK is projected to register the fastest growth during the forecast period, attributable to the rising prevalence of oral health care problems.

The global players include Blendea, Colgate-Palmolive, Curaprox, Dr. Bronner's, GlaxoSmithKline Consumer Healthcare, Henkel, Lebon, & Lion Corporation.

Polaris Market Research has segmented the Europe oral care market report based on product type, distribution channel and region:

Europe Oral Care, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

Toothpaste

Manual

Electric (Rechargeable)

Battery-powered (non-rechargeable)

Others

Toothbrush

Gel

Polish

Paste

Powder

Mouthwash

Medicated

Non-medicated

Denture Products

Cleaners

Fixatives

Floss

Others

Dental Accessories

Cosmetic Whitening Products

Fresh Breath Dental Chewing Gum

Tongue Scrapers

Fresh Breath Strips

Others

Oral Irrigators

Countertop

Cordless

Mouth Freshener Sprays

Others

Europe Oral Care, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

Supermarkets/Hypermarkets

Specialty Stores

Convenience Stores

Online Retailers

Others

Europe Oral Care, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

Europe

France

Germany

Italy

Spain

UK

Netherlands

Russia

Rest of Europe