The global over-the-top (OTT) devices and services market size is expected treach USD 2,731.58 billion by 2034, according ta new study by Polaris Market Research. The report “Over-The-Top Devices and Services Market Size, Share, Trends, Industry Analysis Report: By Content (VOIP, Video, and Text and Image), Devices, Services, Revenue Model, Deployment Model, End Users, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight intcurrent market dynamics and provides analysis on future market growth.
Over-the-top devices and services are internet-based platforms that deliver on-demand content without conventional distribution channels such as cable or satellite. Over-the-top devices include smartphones, tablets, gaming consoles, and computers, whereas services take the form of videstreaming, audistreaming, and communication services. These devices and services offer several benefits, including varied content choices, easy accessibility, and enhanced customer services.
The growing penetration of broadband infrastructure and the increasing adoption of device-based computing have propelled the over-the-top devices and services market expansion. Rising disposable incomes and the growing media & entertainment industry alssupport the development of the market. Increased investments by major market participants in R&D initiatives toffer technologically advanced products further drive the OTT devices and services market growth.
The rising purchasing power has encouraged consumers tinvest in advanced OTT devices for a personalized experience. Additionally, consumers are increasingly opting for audiand videservices with the added benefit of internet connectivity. Thus, growing media consumption and enhanced living standards are expected tcreate market growth opportunities in the coming years.
Over-The-Top Devices and Services Market Report Highlights
Based on revenue model, the SVOD segment held the largest over-the-top devices and services market share of 58.1% in 2024. The optimal balance of value and convenience offered by the SVOD model tthe company and the customer primarily drives the segment growth.
By devices, the mobile devices segment accounted for a significant market share of 33% in 2024. Continuous innovations in mobile devices such as smartphones have led tthe creation of advanced apps that facilitate seamless access tmusic, videos, and live content.
North America accounted for the largest market share of 41% in 2024. The regional market growth is primarily fueled by significant investments made by developed economies such as the US and Canada in the development of new technologies.
The Asia Pacific over-the-top devices and services market is projected texpand at a significant CAGR of 25.6% from 2025 t2034. The region has witnessed a significant surge in global OTT providers, aiming ttake advantage of the growing popularity of subscription OTT among consumers.
Microsoft Corporation; YahoInc.; Amazon.com; Google Inc.; Netflix Inc.; Roku, Inc.; Hulu; Apple, Inc.; Akamai Technologies; Facebook, Inc.; Limelight Networks, Inc.; Disney+; and Tencent Holdings Ltd are among the key players in the market.
Polaris Market Research has segmented the over-the-top devices and services market report on the basis of content, devices, services, revenue model, deployment model, end users, and region:
By Content Outlook (Revenue – USD Billion, 2020–2034)
VOIP
Video
Text and Image
By Devices Outlook (Revenue – USD Billion, 2020–2034)
Mobile Devices
Laptops and Desktops
Set Top Box
Gaming Consoles
By Services Outlook (Revenue – USD Billion, 2020–2034)
Consulting
Managed Services
Installation and Maintenance
Training and Support
By Revenue Model Outlook (Revenue – USD Billion, 2020–2034)
SVOD
TVOD
AVOD
Others
By Deployment Model Outlook (Revenue – USD Billion, 2020–2034)
On-Premise
Cloud-Based
By End Users Outlook (Revenue – USD Billion, 2020–2034)
BFSI
Healthcare
Media and Entertainment
IT and Telecom
Retail
Others
By Regional Outlook (Revenue – USD Billion, 2020–2034)
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of the Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
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