Data Visualization Tools Market Share, Size, Trends, Industry Analysis Report, By Offering (Software, Services); By Deployment; By Application; By End Use Industry; By Region; Segment Forecast, 2023 - 2032

Data Visualization Tools Market Share, Size, Trends, Industry Analysis Report, By Offering (Software, Services); By Deployment; By Application; By End Use Industry; By Region; Segment Forecast, 2023 - 2032



The global data visualization tools market size is expected to reach USD 19.40 billion by 2032, according to a new study by Polaris Market Research. The report “Data Visualization Tools Market Share, Size, Trends, Industry Analysis Report, By Offering (Software, Services); By Deployment; By Application; By End Use Industry; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growth of advanced analytics, including predictive and prescriptive analytics, presents opportunities for data visualization tools to help businesses gain deeper insights. The integration of advanced analytics capabilities with visualization tools opens new avenues for innovative, data-driven decision-making. The SME segment represents an area of untapped potential in the data visualization market. As smaller businesses increasingly recognize the value of data-driven insights, there is a growing need for affordable, user-friendly data visualization tools that cater to their unique requirements.

The ongoing shift towards remote work and distributed teams presents an opportunity for data visualization tools that support collaborative data analysis and decision-making, regardless of geographical boundaries. The advent of the COVID-19 pandemic has expedited the adoption of remote work. This shift has accentuated the importance of cloud-based data visualization tools that facilitate remote collaboration, data sharing, and real-time decision-making, thereby contributing to the market's expansion.

Data visualization tools that seamlessly incorporate advanced analytics, such as predictive modeling, machine learning, and AI-driven insights, provide deeper and more valuable understanding. This integration of data visualization tools with artificial intelligence (AI) and machine learning (ML) capabilities elevates predictive analytics, automates insights, and enables intelligent data exploration.

A rising trend is the adoption of cloud-based data visualization tools. Businesses are increasingly acknowledging the advantages of cloud solutions, which encompass flexibility, scalability, and accessibility. Cloud-based tools empower organizations to securely access and share data from any location, contributing significantly to the expansion of the market. Additionally, industries like healthcare and finance, with stringent regulatory requirements, are in high demand for robust data visualization tools to ensure compliance and data security.

Data Visualization Tools Market Report Highlights

Software segment held significant share in 2022, owing to rising data complexity, data-driven decision-making, and AI and machine learning integration

On-premise segment held significant share in 2022, owing to greater data control, customization, improved performance

Healthcare & life sciences segment is expected to experience significant growth during the forecast period, mainly due to increasing application in patient engagement, drug discovery, and healthcare operations

North America region dominated the market with majority share in 2022, owing to remote workforce, regulatory compliance, and technological advancements

The global key market players include Amazon Web Services, Inc., IBM, Microsoft Corporation, Oracle, Salesforce, Inc., and SAP among others

Polaris Market Research has segmented the Data Visualization Tools market report based on offering, deployment, application, end use industry, and region:

Data Visualization Tools, Offering Outlook (Revenue - USD Billion, 2019 - 2032)

Software

Services

Data Visualization Tools, Deployment Outlook (Revenue - USD Billion, 2019 - 2032)

On-premise

Cloud

Data Visualization Tools, Application Outlook (Revenue - USD Billion, 2019 - 2032)

Finance

Marketing & Sales

Operations

Human Resources

Others

Data Visualization Tools, End Use Industry Outlook (Revenue - USD Billion, 2019 - 2032)

Healthcare & Life Sciences

BFSI

IT and Telecommunication

Retail and E-commerce

Transportation & logistics

Others

Data Visualization Tools, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa


1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Data Visualization Tools Market Insights
4.1. Data Visualization Tools – Industry Snapshot
4.2. Data Visualization Tools Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Increase in data complexity, adoption of data-driven decision-making, and technological advancements is projected to spur the market demand
4.2.1.2. Business intelligence demand
4.2.2. Restraints and Challenges
4.2.2.1. Data privacy and security concerns
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTLE Analysis
4.5. Data Visualization Tools Industry Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Data Visualization Tools Market, by Offering
5.1. Key Findings
5.2. Introduction
5.2.1. Global Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
5.3. Software
5.3.1. Global Data Visualization Tools Market, by Software, by Region, 2019-2032 (USD Billion)
5.4. Services
5.4.1. Global Data Visualization Tools Market, by Services, by Region, 2019-2032 (USD Billion)
6. Global Data Visualization Tools Market, by Application
6.1. Key Findings
6.2. Introduction
6.2.1. Global Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
6.3. Finance
6.3.1. Global Data Visualization Tools Market, by Finance, by Region, 2019-2032 (USD Billion)
6.4. Marketing & Sales
6.4.1. Global Data Visualization Tools Market, by Marketing & Sales, by Region, 2019-2032 (USD Billion)
6.5. Operations
6.5.1. Global Data Visualization Tools Market, by Operations, by Region, 2019-2032 (USD Billion)
6.6. Human Resources
6.6.1. Global Data Visualization Tools Market, by Human Resources, by Region, 2019-2032 (USD Billion)
6.7. Others
6.7.1. Global Data Visualization Tools Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global Data Visualization Tools Market, by End Use Industry
7.1. Key Findings
7.2. Introduction
7.2.1. Global Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
7.3. Healthcare & Life Sciences
7.3.1. Global Data Visualization Tools Market, by Healthcare & Life Sciences, by Region, 2019-2032 (USD Billion)
7.4. BFSI
7.4.1. Global Data Visualization Tools Market, by BFSI, by Region, 2019-2032 (USD Billion)
7.5. IT and Telecommunication
7.5.1. Global Data Visualization Tools Market, by IT and Telecommunication, by Region, 2019-2032 (USD Billion)
7.6. Retail and E-commerce
7.6.1. Global Data Visualization Tools Market, by Retail and E-commerce, by Region, 2019-2032 (USD Billion)
7.7. Transportation & logistics
7.7.1. Global Data Visualization Tools Market, by Transportation & logistics, by Region, 2019-2032 (USD Billion)
7.8. Others
7.8.1. Global Data Visualization Tools Market, by Others, by Region, 2019-2032 (USD Billion)
8. Global Data Visualization Tools Market, by Deployment
8.1. Key Findings
8.2. Introduction
8.2.1. Global Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
8.3. On-premise
8.3.1. Global Data Visualization Tools Market, by On-premise, by Region, 2019-2032 (USD Billion)
8.4. Cloud
8.4.1. Global Data Visualization Tools Market, by Cloud, by Region, 2019-2032 (USD Billion)
9. Global Data Visualization Tools Market, by Geography
9.1. Key findings
9.2. Introduction
9.2.1. Data Visualization Tools Market Assessment, By Geography, 2019-2032 (USD Billion)
9.3. Data Visualization Tools Market – North America
9.3.1. North America: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.3.2. North America: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.3.3. North America: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.3.4. North America: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.3.5. Data Visualization Tools Market – U.S.
9.3.5.1. U.S.: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.3.5.2. U.S.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.3.5.3. U.S.: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.3.5.4. U.S.: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.3.6. Data Visualization Tools Market – Canada
9.3.6.1. Canada: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.3.6.2. Canada: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.3.6.3. Canada: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.3.6.4. Canada: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4. Data Visualization Tools Market – Europe
9.4.1. Europe: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.2. Europe: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.3. Europe: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.4. Europe: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.5. Data Visualization Tools Market – UK
9.4.5.1. UK: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.5.2. UK: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.5.3. UK: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.5.4. UK: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.6. Data Visualization Tools Market – France
9.4.6.1. France: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.6.2. France: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.6.3. France: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.6.4. France: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.7. Data Visualization Tools Market – Germany
9.4.7.1. Germany: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.7.2. Germany: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.7.3. Germany: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.7.4. Germany: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.8. Data Visualization Tools Market – Italy
9.4.8.1. Italy: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.8.2. Italy: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.8.3. Italy: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.8.4. Italy: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.9. Data Visualization Tools Market – Spain
9.4.9.1. Spain: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.9.2. Spain: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.9.3. Spain: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.9.4. Spain: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.10. Data Visualization Tools Market – Netherlands
9.4.10.1. Netherlands: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.10.2. Netherlands: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.10.3. Netherlands: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.10.4. Netherlands: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.4.11. Data Visualization Tools Market – Russia
9.4.11.1. Russia: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.4.11.2. Russia.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.4.11.3. Russia: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.4.11.4. Russia: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5. Data Visualization Tools Market – Asia Pacific
9.5.1. Asia Pacific: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.2. Asia Pacific: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.3. Asia Pacific: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.4. Asia Pacific: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.5. Data Visualization Tools Market – China
9.5.5.1. China: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.5.2. China.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.5.3. China: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.5.4. China: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.6. Data Visualization Tools Market – India
9.5.6.1. India: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.6.2. India.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.6.3. India: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.6.4. India: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.7. Data Visualization Tools Market – Japan
9.5.7.1. Japan: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.7.2. Japan.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.7.3. Japan: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.7.4. Japan: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.8. Data Visualization Tools Market – Malaysia
9.5.8.1. Malaysia: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.8.2. Malaysia.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.8.3. Malaysia: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.8.4. Malaysia: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.9. Data Visualization Tools Market – Indonesia
9.5.9.1. Indonesia: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.9.2. Indonesia.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.9.3. Indonesia: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.9.4. Indonesia: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.5.10. Data Visualization Tools Market – South Korea
9.5.10.1. South Korea: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.5.10.2. South Korea.: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.5.10.3. South Korea: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.5.10.4. South Korea: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.6. Data Visualization Tools Market – Middle East & Africa
9.6.1. Middle East & Africa: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.6.2. Middle East & Africa: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.6.3. Middle East & Africa: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.6.4. Middle East & Africa: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.6.5. Data Visualization Tools Market – Saudi Arabia
9.6.5.1. Saudi Arabia: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.6.5.2. Saudi Arabia: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.6.5.3. Saudi Arabia: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.6.5.4. Saudi Arabia: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.6.6. Data Visualization Tools Market – South Africa
9.6.6.1. South Africa: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.6.6.2. South Africa: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.6.6.3. South Africa: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.6.6.4. South Africa: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.6.7. Data Visualization Tools Market – Israel
9.6.7.1. Israel: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.6.7.2. Israel: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.6.7.3. Israel: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.6.7.4. Israel: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.6.8. Data Visualization Tools Market – UAE
9.6.8.1. UAE: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.6.8.2. UAE: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.6.8.3. UAE: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.6.8.4. UAE: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.7. Data Visualization Tools Market – Latin America
9.7.1. Latin America: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.7.2. Latin America: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.7.3. Latin America: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.7.4. Latin America: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.7.5. Data Visualization Tools Market – Mexico
9.7.5.1. Mexico: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.7.5.2. Mexico: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.7.5.3. Mexico: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.7.5.4. Mexico: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.7.6. Data Visualization Tools Market – Brazil
9.7.6.1. Brazil: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.7.6.2. Brazil: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.7.6.3. Brazil: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.7.6.4. Brazil: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
9.7.7. Data Visualization Tools Market – Argentina
9.7.7.1. Argentina: Data Visualization Tools Market, by Offering, 2019-2032 (USD Billion)
9.7.7.2. Argentina: Data Visualization Tools Market, by Deployment, 2019-2032 (USD Billion)
9.7.7.3. Argentina: Data Visualization Tools Market, by Application, 2019-2032 (USD Billion)
9.7.7.4. Argentina: Data Visualization Tools Market, by End Use Industry, 2019-2032 (USD Billion)
10. Competitive Landscape
10.1. Expansion and Acquisition Analysis
10.1.1. Expansion
10.1.2. Acquisitions
10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
11.1. Alibaba Cloud
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Recent Development
11.2. Amazon Web Services, Inc.
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Recent Development
11.3. Domo
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Product Benchmarking
11.3.4. Recent Development
11.4. Google
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Recent Development
11.5. IBM
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Recent Development
11.6. Information Builders
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Recent Development
11.7. Microsoft Corporation
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Recent Development
11.8. MicroStrategy
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Recent Development
11.9. Oracle
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Recent Development
11.10. Salesforce, Inc.
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Recent Development
11.11. SAP
11.11.1. Company Overview
11.11.2. Financial Performance
11.11.3. Product Benchmarking
11.11.4. Recent Development
11.12. SAS Institute Inc.
11.12.1. Company Overview
11.12.2. Financial Performance
11.12.3. Product Benchmarking
11.12.4. Recent Development
11.13. Sisense Inc.
11.13.1. Company Overview
11.13.2. Financial Performance
11.13.3. Product Benchmarking
11.13.4. Recent Development
11.14. TIBCO software
11.14.1. Company Overview
11.14.2. Financial Performance
11.14.3. Product Benchmarking
11.14.4. Recent Development
11.15. Qlik
11.15.1. Company Overview
11.15.2. Financial Performance
11.15.3. Product Benchmarking
11.15.4. Recent Development

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings