Couscous Market Share, Size, Trends, Industry Analysis Report, By Product Type (Moroccan Couscous, Israeli Couscous, and Lebanese Couscous); By Raw Material; By Thickness; By Sales Channel; By Region; Segment Forecast, 2023-2032

Couscous Market Share, Size, Trends, Industry Analysis Report, By Product Type (Moroccan Couscous, Israeli Couscous, and Lebanese Couscous); By Raw Material; By Thickness; By Sales Channel; By Region; Segment Forecast, 2023-2032

The global couscous market size is expected to reach USD 42.44 billion by 2032, according to a new study by Polaris Market Research. The report “Couscous Market Share, Size, Trends, Industry Analysis Report, By Product Type (Moroccan Couscous, Israeli Couscous, and Lebanese Couscous); By Raw Material; By Thickness; By Sales Channel; By Region; Segment Forecast, 2023-2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing demand for couscous products in the huge number of consumers across various countries is one of the growth factor likely supporting the global markets growth. Couscous is a popular ingredient among vegetarians and vegans, as it provides a good source of protein and can be used in a variety of plant-based dishes. Also, due to its remarkable health benefits, various consumers are choosing couscous as one of the health food in their diet. To tap large number of customer base, large numbers of companies are investing in the market. For example, in January 2023, in collaboration with the investment firm Colombus1, the Raji family holding business T-Man Holding, announced new opening of a pasta & couscous factory. This factor is dramatically heightening the global revenue.

Vegetarian and vegan diet trend is gaining huge attention among vast population concerning about health. This is gaining demand for couscous due to its outstanding health benefits. It is a plant-based food that is rich in protein and can be used as a meat substitute in many dishes. With the rise of vegetarian and vegan diets, the demand for plant-based protein sources like couscous has grown. This is further escalating the sales of the global market.

Couscous Market Report Highlights

Moroccan couscous is anticipated to record the largest market share in the year of 2022. This is because the increasing consumer preference towards healthy food to decrease the obesity level

100% Durum Wheat Semolina segment held largest share in the global market. This is due to beneficial aspects such as it is high in vitamins, fibers, carbs, and other nutrients

Medium thickness segment is dominating the global market with major share in the fiscal year 2022. This is attributed to growing investment by the various market players in this type of segment

Supermarket or hypermarket is accounting largest market share of the global revenue in the fiscal year of 2022. This is linked to the vast availability of different products

North America held the largest share in 2022 due to significant use of couscous for the preparation of pasta across many restaurants in the North American countries

The global players include Changzhi Changjian, Panzani, Barilla G. E R., Dr. August Oetker, Serrol Ingredients, Dawn Food Products, & Grupo La Moderna

Polaris Market Research has segmented the Couscous market report based on product type, raw materials, thickness, sales channel, and region:

Couscous, Product Type Outlook (Revenue - USD Billion, 2019-2032)

Moroccan Couscous

Israeli Couscous

Lebanese Couscous

Couscous, Raw Materials Outlook (Revenue - USD Billion, 2019-2032)

100% Durum Wheat Semolina

100% Wheat

100% Maize

Others

Couscous, Thickness Outlook (Revenue - USD Billion, 2019-2032)

Fine Couscous

Medium Couscous

Thick Couscous

Couscous, Sales Channel Outlook (Revenue - USD Billion, 2019-2032)

Supermarkets and Hypermarkets

Independent Retailers

Convenience Stores

Specialty Stores

Online

Others

Couscous, Regional Outlook (Revenue - USD Billion, 2019-2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa