Basketball Apparel Market Share, Size, Trends, Industry Analysis Report, By Product (Top Wear, Bottom Wear, Shoes, Others); By Demographics; By Sales Channels; By Region; Segment Forecast, 2024 - 2032

Basketball Apparel Market Share, Size, Trends, Industry Analysis Report, By Product (Top Wear, Bottom Wear, Shoes, Others); By Demographics; By Sales Channels; By Region; Segment Forecast, 2024 - 2032

The global basketball apparel market size is expected to reach USD 25.06 billion by 2032, according to a new study by Polaris Market Research. The report “Basketball Apparel Market Share, Size, Trends, Industry Analysis Report, By Product (Top Wear, Bottom Wear, Shoes, Others); By Demographics; By Sales Channels; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing popularity of basketball as a professional sport as well as a recreational activity leads to a larger customer base for basketball apparel worldwide. The growing focus of major companies on the development of new performance-enhancing basketball apparel with characteristics like compression technology, moisture-wicking, and lightweight that appeal to both amateur and professional players, driving the growth of the market.

• For instance, in February 2023, US Nike introduced its Nike Ja 1 basketball footwear, which is specially designed for the dynamic game of Ja Morant. It mainly focuses on three different performance areas, including dynamic lockdown, support for landing, and responsive ride.

Performance gear has become a very crucial aspect of basketball apparel, especially jerseys globally. With significant advancements in technology, product manufacturers are now able to create jerseys that are breathable, lightweight, and moisture-wicking to help athletes stay comfortable and cool during intense games and give their best on the court. For instance, in January 2022, The NBA introduced uniforms that will be used during the NBA All-Star 2022 in partnership with Jordan Brand. The new uniform is created with Dri-FIT ADV zoned-performance engineered materials which allows for greater breathability for the athletes in sweat areas.

The emergence of direct-to-consumer (DTC) sales channels, including e-commerce platforms and brand-owned retail stores, allows businesses to build strong relationships with their customers and maximize their sales. Also, brands are looking to offer customizable options that allow their customers to personalize apparel with custom logos, designs, and colors, which, in turn, creates lucrative growth opportunities for the market. For instance, as per a recent study, DTC sales of Nike were around 16% or USD 2.9 billion of total brand revenue, which has increased to USD 12.4 billion or 35% by fiscal 2020.

Basketball Apparel Market Report Highlights

• Top wear segment dominated the global market on account of the increasing prevalence of basketball participation that requires comfortable top-wear products
• The men segment led the market, which is attributed to the higher participation of men population compared to women in physical activities, including basketball
• Direct to customer online channel segment will grow at the highest pace due to the rising inclination of consumers towards online channels over traditional stores
• North America dominated the global market, owing to the presence of leading sports brands and a large number of people engaged in basketball
• The key market players include Jordan Brand, Adidas, Puma, Reebok, Under Armour, ANTA Sports, New Balance, and FILA

Polaris Market Research has segmented the basketball apparel market report based on product, demographics, sales channels, and region:

Basketball Apparel, Product Outlook (Revenue - USD Billion, 2023 - 2032)

• Top Wear
• Bottom Wear
• Shoes
• Others

Basketball Apparel, Demographics Outlook (Revenue - USD Billion, 2023 - 2032)

• Men
• Women
• Kids

Basketball Apparel, Sales Channels Outlook (Revenue - USD Billion, 2023 - 2032)

• Franchised Sports Outlet
• Direct to Customer Brand Outlet
• Direct to Customer Online Channel
• Third-party Online Channel

Basketball Apparel, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

• North America

- U.S.

- Canada

• Europe

- Germany

- UK

- France

- Italy

- Spain

- Russia

- Netherlands

- Rest of Europe

• Asia Pacific

- China

- India

- Japan

- South Korea

- Indonesia

- Malaysia

- Australia

- Rest of APAC

• Latin America

- Argentina

- Brazil

- Mexico

- Rest of Latin America

• Middle East & Africa

- UAE

- Saudi Arabia

- Israel

- South Africa

- Rest of MEA