Athleisure Market Size, Share, Trends, Industry Analysis Report: By Product Type, End Users, Distribution Channel (Online and Offline), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034

The global athleisure market size is expected to reach USD 941.65 billion by 2034, according to a new study by Polaris Market Research. The report “Athleisure Market Size, Share, Trends, Industry Analysis Report: By Product Type, End User, Distribution Channel (Online and Offline), and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The athleisure market focuses on apparel and footwear designed to blend athletic performance with casual style. These products, including leggings, joggers, sneakers, and tops, serve both functional and aesthetic purposes, making them suitable for workouts and everyday wear. The market has grown rapidly due to the increasing consumer shift toward health-focused lifestyles and the demand for versatile clothing that bridges the gap between active wear and casual fashion.

Rising fitness awareness, higher disposable incomes, and the growing popularity of casual work wear in professional settings are a few of the key factors driving the athleisure market growth. The global pandemic further accelerated this shift, as consumers prioritized comfort and functionality in their clothing choices during remote work and home-based activities. Athleisure has become a fashion statement, fueled by endorsements from celebrities and social media influencers who align these products with aspirational lifestyles.

Technological advancements in fabrics, such as moisture-wicking, breathable, and temperature-regulating materials, are one of the major trends anticipated to drive the athleisure market expansion. Sustainability is another major trend, with companies introducing recycled fabrics and ethical production practices to meet consumer expectations. The rise of online retail and direct-to-consumer channels has also transformed purchasing behavior, offering brands a way to connect directly with customers.

The demand for eco-friendly materials, along with size-inclusive and gender-neutral designs, is reshaping the athleisure market landscape. In addition, emerging economies in Asia Pacific and Latin America provide untapped potential due to their growing middle-class population and increasing focus on fitness and wellness.

Key Highlights of Athleisure Market Report

Based on end user, the women segment held the largest market share due to the increasing participation of women in fitness activities and their rising preference for stylish, functional apparel that suits both workouts and casual wear.

Based on product type, the footwear segment held the largest market share in 2024 due to the rising popularity of versatile, comfortable sneakers and athletic shoes that serve both performance and fashion needs, appealing to a broad consumer base.

In 2024, North America accounted for the largest market share due to strong consumer demand for high-quality, performance-driven athleisure products, supported by a well-established fitness culture and a high disposable income.

The Asia Pacific athleisure market is anticipated to register the fastest growth from 2025 to 2034 due to rapid urbanization, growing health awareness, rising disposable incomes, and increasing adoption of fitness and wellness lifestyles among consumers in the region.

A few global key market players include Nike, Inc.; Adidas AG; Under Armour, Inc.; Puma SE; Lululemon Athletica Inc.; VF Corporation; Columbia Sportswear Company; Gap Inc. (Athleta); ASICS Corporation; FILA Holdings Corp.; New Balance Athletics, Inc.; Anta Sports Products Limited; Decathlon S.A.; H&M Group; and Patagonia, Inc.

Polaris Market Research has segmented the athleisure market research report on the basis of product type, end user, distribution channel, and region:

By Product Type Outlook (Revenue – USD Billion, 2020–2034)

Tops

Bottoms

Footwear

Outerwear

Accessories

By End User Outlook (Revenue – USD Billion, 2020–2034)

Men

Women

Children

By Distribution Channel Outlook (Revenue – USD Billion, 2020–2034)

Online

Offline

By Regional Outlook (Revenue – USD Billion, 2020–2034)

North America

• US
• Canada

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands
• Rest of Europe

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia
• Australia
• Vietnam
• Rest of Asia Pacific

• Argentina
• Brazil
• Mexico
• Rest of Latin America

• UAE
• Saudi Arabia
• Israel
• South Africa
• Rest of Middle East & Africa