In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, And Segment Forecas

In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, And Segment Forecasts, 2024 - 2032

The global in-app purchase market size is expected to reach USD 479.26 billion by 2032, according to a new study by Polaris Market Research. The report “In-App Purchase Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others), By Type (Consumable, Non-Consumable, Auto-Renewable Subscription, Non-Renewing Subscriptions), By Application, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The increasing demand for automated and integrated solutions is a positive factor contributing to the market's expansion. Businesses are increasingly seeking technologically advanced in-app purchase (IAP) solutions to streamline processes, reduce reliance on human resources, automate routine tasks, and minimize manual errors. Notably, mobile applications and digital wallets are replacing traditional loyalty cards, offering customers convenience while providing businesses with enhanced insights into customer behaviour.

In-app purchase solutions provide businesses with real-time statistics, offering insights into how customers interact with their products or services. This valuable information empowers organizations to devise unique and effective strategies to enhance loyalty programs and strengthen their brand. The software can create individual profiles for each consumer, allowing businesses to monitor and understand consumer engagement, subscription utilization, and usage frequency based on customer behavior. Customer Service Managers (CSMs) can leverage this data to develop targeted programs and plans aimed at specific consumers, ultimately driving improvements in customer retention, satisfaction, and overall engagement.

The anticipation is that the growth in web traffic will attract both investors and customers, providing a platform for the promotion and advertising of goods and services. Social media plays a significant role in expanding the online advertising business, with platforms like Instagram, LinkedIn, Telegram, and WhatsApp gaining immense popularity among millennials. This popularity creates lucrative opportunities for investors to promote their businesses on these platforms. The benefits of digital media advertising, such as higher customer conversion rates, reduced marketing costs, access to targeted and segmented customer bases, improved search engine rankings, increased inbound traffic, and enhanced customer satisfaction, are expected to be key factors driving market growth.

The surge in smartphone usage worldwide indicates a broader audience exposed to online advertisements and influenced to explore online shopping. Developed economies already boast a significant number of smartphone owners and internet users, while emerging economies are witnessing a steady increase in these figures. The expanding user base is particularly notable in emerging regions. This trend is anticipated to be a key driver for market growth. As more people access the internet via smartphones, the market benefits from an increased potential customer base, driven by the growing preference for online shopping.

In-App Purchase Market Report Highlights

iOS segment held the largest share, as it increases the security and lead could be easily converted

Auto-renewable subscription segment garnered the largest share, as it useful for recurring payments and ensures retention of consumer

Asia Pacific dominated the market, primarily due to the presence of huge youth population in the region

The key market players include AdMaven, Apple, Brainly, Creative Clicks, Disney, Google, InMobi, Propeller Ads, PubMatic, Recurly, and Roblox

Polaris Market Research has segmented the in-app purchase market report based on operating system, type, application, and region:

In-app Purchase, Operating System Outlook (Revenue - USD Billion, 2019 - 2032)

Android

iOS

Others

In-app Purchase, Type Outlook (Revenue - USD Billion, 2019 - 2032)

Consumable

Non-consumable

Auto Renewable Subscription

Non-Renewing Subscriptions

In-app Purchase, Application Outlook (Revenue - USD Billion, 2019 - 2032)

Gaming

Entertainment & Music

Health & Fitness

Travel & Action

Social Networking

Finance

Others

In-app Purchase, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa