Air Fryer Market Share, Size, Trends, Industry Analysis Report, By Product Type (Manual and Digital); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032

Air Fryer Market Share, Size, Trends, Industry Analysis Report, By Product Type (Manual and Digital); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032

The global air fryer market size is expected to reach USD 1,707.96 million by 2032, according to a new study by Polaris Market Research. The report “Air Fryer Market Share, Size, Trends, Industry Analysis Report, By Product Type (Manual and Digital); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market for air fryers is primarily driven by the introduction of innovative products with upgraded designs. Air fryers are a type of kitchen appliance that utilizes the convection mechanism to fry food by circulating hot air. These appliances are available in both manual and digital versions.

A manual air fryer is an analog appliance that typically features two dials for time and temperature, along with indicator lights that signal when the unit is on and preheated. In contrast, a digital air fryer is an automatic appliance that comes equipped with a digital control panel consisting of an LCD screen and a touch panel. This enables users to program timers without the need for resetting the timer manually.

The primary driving force behind the market growth is the rising number of health-conscious individuals who are opting for oil-free food to manage their cholesterol levels. Additionally, the growth of the market is also fueled by factors such as an increase in disposable income among customers, research and development activities, and technological advancements in the industry.

One of the major obstacles that hinder the growth of the air fryer market is the slow cooking time when compared to conventional frying methods. Air fryers require more than double the time that conventional frying takes, with a minimum cooking time of 15-20 minutes, whereas conventional frying typically takes around 8-10 minutes. Like a conventional frying pan, an air fryer also requires preheating for several minutes before use. This extended cooking time results in higher energy consumption, which could be a limiting factor in the growth of the air fryer market.

Air Fryer Market Report Highlights

Digital air fryer segment held the highest market share in 2022 and is expected to dominate throughout the forecast period. Due to the rise in popularity of high-quality, low-oil kitchen appliances

The online segment is anticipated to expand at the fastest CAGR during the forecast period. The main factor driving an increase in product sales through online channels is the rising popularity of e-commerce companies like Alibaba and Amazon, among others.

Europe contributed the major share in the market in 2022 and will dominate during the forecast period. This is due to increasing health awareness, which is resulting in an increase in demand for air fryers.

The global key market players include Breville Inc.; Cuisinart; DASH (StoreBound LLC); Havells India Ltd.; Koninklijke Philips N.V.; KRUPS; NuWave, LLC; SharkNinja Operating LLC; TTK Prestige Ltd.; Cuisinart; Farberware; and Wonderchef among others.

Polaris Market Research has segmented the Air Fryer market report based on product type, distribution channel, and region:

Air Fryer, Product Type Outlook (Revenue - USD Million, 2019 - 2032)

Manual

Digital

Air Fryer, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

Online

Offline

Air Fryer, Regional Outlook (Revenue - USD Million, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa