AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 -

AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032

The global AdTech market size is expected to reach USD 3,269.3 Million by 2032, according to a new study by Polaris Market Research. The report “AdTech Market Share, Size, Trends, Industry Analysis Report, By Offering (DSPs, SSPs, Ad Networks), By Advertising Type, By Advertising Channel, By Enterprise Size, By Deployment, By Platform, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The AdTech industry's expansion is driven by the widespread adoption of digital advertising, the surge in mobile and online video usage, and the emergence of programmatic advertising. The rise of digital ads can be attributed to the growing utilization of smartphones and the internet, as well as consumer preference for online media. Similarly, the increase in mobile and online video consumption is fueled by the growing popularity of video content on smartphones and other mobile devices.

Businesses are increasingly drawn to voice-enabled advertisements due to the growth and advancement of voice technology. The rising reliance on audio streaming platforms has transformed consumer behaviors, impacting the trends observed by brands. This underscores the importance for companies to adapt to this trend to resonate with their target audiences. According to a survey by Adobe, voice-based advertisements exhibit higher engagement levels compared to text or visual ads. Verbal interactions generated by these ad formats, especially when incorporated into podcasts or music, enable brands to reach a broader audience spectrum without relying on visuals. They are perceived as less disruptive than traditional advertisements while fostering greater engagement.

Voice assistants enable users to engage with the web seamlessly, allowing them to remain attentive to their surroundings. They are hands-free and highly contextual. Marketers can leverage speech technology to respond to these contextual interactions in their advertising strategies. For instance, 71% of smart speaker users create shopping lists via their devices. Marketers could utilize these lists to tailor ad placements and offer recommendations for relevant products.

The advertising technology sector is undergoing a rapid transformation, driven by several key trends that are reshaping the industry's landscape. These trends include hyper-personalization, connected TV (CTV), geotargeting, integrated consumer journeys, augmented reality (AR) and virtual reality (VR), and vernacularization. Additionally, programmatic advertising uses algorithms and data to target and distribute ads with precision, allowing for more efficient and effective advertising campaigns.

AdTech Market Report Highlights

Demand side platform segment held the largest share in 2023, owing to its higher efficiency in reaching target customers

Outdoor advertising segment expected to grow rapidly during the forecast period, owing to innovations in programmatic advertising, and digital signages.

APAC is expected to grow at substantial pace over the forecasted period, owing to the presence of huge young population seeking product and services via online channels

The global players include Adform, Adobe, Amazon, Basis Technologies, Celtra, Criteo, Demandbase, and DoubleVerify.

Polaris Market Research has segmented the AdTech market report based on offering, advertising type, advertising channel, enterprise size, deployment, platform, vertical and region:

AdTech, Offering Outlook (Revenue - USD Million, 2019 - 2032)

Solution

Demand-Side Platforms (DSPs)

Supply-Side Platforms (SSPs)

Ad Networks

Data Management Platforms (DMPs)

Ad Exchange Platforms

Agency Trading Desks (ATDs)

Others

Services

Professional Services

Training & Consulting

Advertising Type & Integration

Support & Maintenance

Managed Services

AdTech, Advertising Type Outlook (Revenue - USD Million, 2019 - 2032)

Programmatic Advertising

Search Advertising

Display Advertising

Mobile Advertising

Email Marketing

Native Advertising

Others

AdTech, Advertising Channel Outlook (Revenue - USD Million, 2019 - 2032)

Television Advertising

Radio Advertising

Print Advertising

Outdoor Advertising

Digital Advertising

AdTech, Enterprise Size Outlook (Revenue - USD Million, 2019 - 2032)

Small and Medium Enterprise (SME)

Large Enterprise

AdTech, Deployment Outlook (Revenue - USD Million, 2019 - 2032)

On-Premise

Cloud

AdTech, Vertical Outlook (Revenue - USD Million, 2019 - 2032)

Media & Entertainment

BFSI

Education

Retail & Consumer Goods

IT & Telecom

Healthcare

Hospitality

Transport & Logistics

Others

AdTech, Regional Outlook (Revenue - USD Million, 2019 - 2032)

North America

U.S.

Canada

Europe

Germany

UK

France

Italy

Spain

Russia

Netherlands

Asia Pacific

China

India

Japan

South Korea

Indonesia

Malaysia

Latin America

Argentina

Brazil

Mexico

Middle East & Africa

UAE

Saudi Arabia

Israel

South Africa