Plunkett's Advertising & Branding Industry Almanac 2024: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2024

Key Findings:

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.

Key Features:

• Business trends analysis
• In-depth industry overview
• Technology trends analysis
• Forecasts
• Spending, investment, and consumption discussions
• In-depth industry statistics and metrics
• Industry employment numbers

Additional Key Features Include:

Industry Glossary

Industry Contacts list, including Professional Societies and Industry Associations

Profiles of industry-leading companies

• U.S. and Global Firms
• Publicly held, Private and Subsidiaries
• Executive Contacts
• Revenues
• For Public Companies: Detailed Financial Summaries
• Statistical Tables

Key Questions Answered Include:

• How is the industry evolving?
• How is the industry being shaped by new technologies?
• How is demand growing in emerging markets and mature economies?
• What is the size of the market now and in the future?
• What are the financial results of the leading companies?
• What are the names and titles of top executives?
• What are the top companies and what are their revenues?

This feature-rich report covers competitive intelligence, market research and business analysis—everything you need to know about the Advertising & Branding Industry.

Plunkett Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry

1. Introduction to the Advertising and Branding Industry
2. Agencies Face Both Evolving Client Needs and Vast Changes in Media
3. OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
4. Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
5. Programmatic Ad Buying Dominates the Digital Media Market
6. Global Internet Market Tops 5.40 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless
7. Television Ads Evolve to Face New Challenges, Formats and Online Competitors
8. DVR Market Evolves/Time-Shifting Hurts Advertisers
9. Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
10. Social Media Rakes in Global Online and Ad Revenues
11. Email Reigns as One of the Single Most Effective Advertising Tools
12. Newspapers and Magazines Rely on Digital Editions and Apps
13. Billboards Go Digital
14. Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
15. Private Label Brands Grow in Share of Total Store Sales
16. LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
17. Growth in China’s Ad Market
18. Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
19. Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
20. Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
21. Regulatory Environment Is Challenging for Online Businesses & Social Media

Plunkett Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics

1. Advertising & Branding Industry Statistics and Market Size Overview
2. Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
3. Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
4. Employment in Advertising & Related Industries, U.S.: January of 1990-2024
5. Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
6. Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
7. Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
8. Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
9. Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
10. Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022