Vietnam Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 202

Vietnam Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Vietnam is expected to grow by 12.24% on annual basis to reach US$18.1 billion in 2022. Medium to long term growth story of Ecommerce industry in Vietnam promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 10.31% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$16.2 billion in 2022 to reach US$26.8 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Vietnam. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Vietnam.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Vietnam.

Scope

This report provides a detailed data-driven look at the Vietnam Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Vietnam Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Vietnam User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Vietnam Ecommerce Market Share by Key Players
• Vietnam Retail Shopping Ecommerce Market Share by Key Players (Lazada, Mobile World Group, Shopee, Tiki)
• Vietnam Travel Ecommerce Market Share by Key Players (Agoda, beTaxi by Be Group, Booking.com, Traveloka, Trivago)
• Vietnam Food Service Ecommerce Market Share by Key Players (Baemin, GoJek's Go-Food, Grab Food, ShopeeFood)

Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Vietnam Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Vietnam Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Vietnam Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Vietnam Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Vietnam Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Vietnam Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Vietnam Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Vietnam Ecommerce Market Size and Future Growth Dynamics
2.1 Vietnam Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Vietnam Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Vietnam Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Vietnam Social Commerce Market Size and Forecast
3.1 Vietnam Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Vietnam Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Vietnam Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Vietnam User Statistics and Ratios Of Key Performance Indicators
4.1 Vietnam User Statistics, 2022
4.2 Vietnam User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Vietnam Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Vietnam GDP Per Capita Trend Analysis, 2018-2027
5. Vietnam Ecommerce Market Share by Key Players, 2022
5.1 Vietnam Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Vietnam Travel Ecommerce Market Share by Key Players, 2022
5.3 Vietnam Food Service Ecommerce Market Share by Key Players, 2022
6. Vietnam Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Vietnam Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Vietnam Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Vietnam Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Vietnam Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Vietnam Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Vietnam Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Vietnam Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Vietnam Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Vietnam Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Vietnam Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Vietnam Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Vietnam Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Vietnam Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Vietnam Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Vietnam Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Vietnam Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Vietnam Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Vietnam Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Vietnam Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Vietnam Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Vietnam Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Vietnam Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Vietnam Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Vietnam Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Vietnam Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Vietnam Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Vietnam Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Vietnam Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Vietnam Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Vietnam Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Vietnam Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Vietnam Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Vietnam Air Travel Market Share by Sales Channel
10.2.1 Vietnam Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Vietnam Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Vietnam Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Vietnam Hotels & Resorts Market Share by Sales Channel
10.3.1 Vietnam Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Vietnam Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Vietnam Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Vietnam Taxi Service Market Share by Sales Channel
10.4.1 Vietnam Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Vietnam Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Vietnam Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Vietnam Other Segment Market Share by Sales Channel
10.5.1 Vietnam Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Vietnam Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Vietnam Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Vietnam Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Vietnam Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Vietnam Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Vietnam Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Vietnam Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Vietnam Market Share by Media and Entertainment Sales Channel, 2022
12.2 Vietnam Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Vietnam Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Vietnam Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Vietnam Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Vietnam Ecommerce Market Size and Forecast by Engagement Model
13.1 Vietnam Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Vietnam Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Vietnam Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Vietnam Ecommerce Market Size and Forecast by Location
14.1 Vietnam Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Vietnam Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Vietnam Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Vietnam Ecommerce Market Size and Forecast by Device
15.1 Vietnam Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Vietnam Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Vietnam Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Vietnam Ecommerce Market Size and Forecast by Operating System
16.1 Vietnam Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Vietnam Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Vietnam Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Vietnam Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Vietnam Ecommerce Market Size and Forecast by City
17.1 Vietnam Ecommerce Market Share by City, 2022 vs. 2027
17.2 Vietnam Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Vietnam Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Vietnam Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Vietnam Ecommerce Market Size and Forecast by Payment Instrument
18.1 Vietnam Ecommerce Market Share by Payment Instrument, 2022
18.2 Vietnam Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Vietnam Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Vietnam Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Vietnam Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Vietnam Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Vietnam Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Vietnam Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Vietnam Ecommerce by Consumer Demographics
19.1 Vietnam Ecommerce Market Share by Age Group, 2022
19.2 Vietnam Ecommerce Market Share by Income Level, 2022
19.3 Vietnam Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

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