Vietnam Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update

Vietnam Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update

According to PayNXT360, conversational commerce industry in Vietnam is expected to grow by 20.9% on annual basis to reach US$7387.7 million in 2023.

The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 19.1% during 2022-2028. The conversational commerce transaction value in the country will increase from US$7387.7 million in 2023 to reach US$17678.0 million by 2028.

The conversational commerce market is poised to record strong growth in Vietnam over the next five years. The surge in live shopping, coupled with the innovative startup landscape, will aid the industry's growth. The presence of global giants such as TikTok is also helping to fuel the growth of the Vietnamese conversational commerce market.

Looking forward, investment in digital infrastructure will be critical in supporting the continued growth of the conversational commerce market in Vietnam. The government has already made significant investments in digital infrastructure in recent years, including expanding access to high-speed internet and investing in 5G networks. These investments will help to create a more robust digital ecosystem, which will be essential in enabling businesses to engage with customers more effectively and efficiently.

Live shopping trends and the growing number of online content creators will aid industry growth in Vietnam

Live shopping has become increasingly popular among consumers in Vietnam. This trend has been fueled by a number of factors. The rise of e-commerce, the proliferation of smartphones and high-speed internet access, and the growing interest in interactive and engaging shopping experiences are driving live shopping trends.
Another factor aiding the popularity of live shopping is the upsurge in the content creation space in Vietnam. More and more people, especially youths, are turning to platforms like YouTube, Facebook, and TikTok to create and share content. From product reviews and tutorials, Vietnamese influencers are sharing all types of content on social media platforms. As these content creators build audiences and establish their credibility in certain product categories, brands are leveraging their outreach to advocate products, thereby targeting higher revenue and sales growth.

This trend toward content creation is particularly important for the growth of conversational commerce in Vietnam. As more and more content creators enter the market, the conversational commerce industry is projected further grow over the next five years. Furthermore, as more consumers embrace online shopping and seek out engaging and interactive shopping experiences, businesses will need to find new and innovative ways to connect with these customers and stand out in a crowded marketplace.

Entry of global players is expected to aid conversational commerce industry growth in Vietnam

With the high-growth potential of the conversational commerce industry in Vietnam, more and more global players are projected to enter the market from the short to medium-term perspective. In 2022, leading global Conversational Commerce platforms such as TikTok have already launched their TikTok Shop feature in Vietnam, as part of their strategy to expand in the Southeast Asian market. Over the next three to four years, PayNXT360 expects more players in the conversational commerce industry to enter the market, thereby driving innovation and the competitive landscape. This, coupled with the growing shift among brands that are seeking to improve customer engagement through conversational commerce capabilities, will also support the industry growth over the next three to four years in Vietnam.

This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of conversational commerce in Vietnam. Below is a summary of key market segments:

Vietnam Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
• Transaction Value
• Transaction Volume
• Average Value Per Transaction

Vietnam Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
• AI-Based Virtual Assistants
• Non-Intelligent Chatbot

Vietnam Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
• Chatbots
• Digital Voice Assistants
• OTT Messaging
• RCS Messaging

Vietnam Conversational Commerce Industry Market Size and Forecast by Chatbots
• Web-Based
• App-Based

Vietnam Conversational Commerce Industry Market Size and Forecast by Key Sectors
• Retail Shopping
• Travel & Hospitality
• Online Food Service
• Media and Entertainment
• Healthcare and Wellness
• Financial Services
• Technology Products and Services
• Other Sectors

Vietnam Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering
• Retail Shopping * By Chatbots
• Travel & Hospitality * By Chatbots
• Online Food Service * By Chatbots
• Media and Entertainment * By Chatbots
• Healthcare and Wellness * By Chatbots
• Financial Services * By Chatbots
• Technology Products and Services * By Chatbots
• Other Sectors * By Chatbots

• Retail Shopping * By Digital Voice Assistants
• Travel & Hospitality * By Digital Voice Assistants
• Online Food Service * By Digital Voice Assistants
• Media and Entertainment * By Digital Voice Assistants
• Healthcare and Wellness * By Digital Voice Assistants
• Financial Services * By Digital Voice Assistants
• Technology Products and Services * By Digital Voice Assistants
• Other Sectors * By Digital Voice Assistants

• Retail Shopping * By OTT Messaging
• Travel & Hospitality * By OTT Messaging
• Online Food Service * By OTT Messaging
• Media and Entertainment * By OTT Messaging
• Healthcare and Wellness * By OTT Messaging
• Financial Services * By OTT Messaging
• Technology Products and Services * By OTT Messaging
• Other Sectors * By OTT Messaging

• Retail Shopping * By RCS Messaging
• Travel & Hospitality * By RCS Messaging
• Online Food Service * By RCS Messaging
• Media and Entertainment * By RCS Messaging
• Healthcare and Wellness * By RCS Messaging
• Financial Services * By RCS Messaging
• Technology Products and Services * By RCS Messaging
• Other Sectors * By RCS Messaging

Vietnam Conversational Commerce Industry Market Size and Forecast by Organization Size
• Large Enterprise
• Medium-Sized Enterprise
• Small Enterprise

Vietnam Total Spend on Conversational Commerce Market

Vietnam Conversational Commerce Industry Market Size and Forecast by Spend on Application
• Software Application
• IT Services
• Consulting Services

Vietnam Conversational Commerce Spend on Key Sectors
• Retail Shopping
• Travel & Hospitality
• Online Food Service
• Media and Entertainment
• Healthcare and Wellness
• Financial Services
• Technology Products and Services
• Other Sectors

Reasons to buy

• In-depth Understanding of Vietnam Conversational Commerce Market Dynamics: Understand market opportunities and key trends along with forecast in Vietnam.
• Insights into Opportunity by end-use sectors: Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Insights into Opportunity by products: Get market dynamics by key products of conversational commerce.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities.
• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of conversational market opportunities in Vietnam.