United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update

United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update


According to PayNXT360’s, loyalty market in the country is expected to grow by 10.4% on annual basis to reach US$30,382.5 million in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 11.8% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 8.6% during 2024-2028. Loyalty market in the country will increase from US$27,522.3 million in 2023 to reach US$42,319.9 million by 2028.

The loyalty program landscape in the USA is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.

As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in the USA appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.

Overview of Loyalty Program Trends

The loyalty program landscape in the USA is evolving, reflecting changing consumer behaviours and preferences. Key trends shaping this market include:

• Increased Focus on Personalization: Brands are leveraging data analytics to offer personalized rewards and experiences. This shift towards hyper-personalization enhances customer satisfaction and fosters deeper connections with consumers.

• Integration of Technology: Many loyalty programs incorporate advanced technologies like mobile apps and AI to streamline user experience. This integration allows customers to track their rewards easily and receive tailored offers based on their shopping habits.

• Emphasis on Sustainability: Consumers are increasingly valuing brands that demonstrate social responsibility. Loyalty programs that incorporate sustainable practices or offer eco-friendly rewards are gaining traction, aligning with consumer values.

• Diverse Reward Options: Modern loyalty programs are beyond traditional discounts and points systems. To enhance the overall value proposition, brands are offering a variety of redemption options, including experiences, exclusive access, and partnerships with other businesses.

• These trends indicate a shift towards more engaging and meaningful loyalty programs that resonate with American consumers' evolving expectations.

New Loyalty Programs Launched in the Country

Recent months have seen several innovative loyalty programs launched in the USA, responding to competitive pressures and consumer demands:

• Starbucks Rewards Revamp: Starbucks has enhanced its loyalty program to offer more personalized rewards and easier redemption options, making it more appealing to its customer base.

• Amazon Prime Expansion: Amazon continues to expand its Prime membership benefits, introducing exclusive deals and services that cater to a wide range of consumer interests, thereby increasing the attractiveness of its loyalty program.

• Target Circle Enhancements: Target has introduced new features to its Circle loyalty program. Members can earn points on purchases and redeem them for personalized discounts, enhancing customer engagement.

• Sephora's Beauty Insider Program: Sephora has revamped its Beauty Insider program, focusing on tiered rewards that offer increasing benefits based on customer spending, thereby encouraging higher purchase levels.

These new initiatives reflect a competitive landscape where businesses are continuously adapting their loyalty strategies to meet the diverse needs of American consumers.

Overview of Cashback Loyalty Program Trend

Cashback loyalty programs are gaining popularity as an alternative to traditional point-based systems. Key aspects of this trend include:

• Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points.

• Enhanced Value Perception: As consumers become more price-sensitive, cashback offers are seen as a way to enhance perceived value, particularly in sectors like retail and e-commerce.

• Integration with Digital Payment Solutions: The rise of digital wallets has facilitated the implementation of cashback programs, allowing for seamless transactions and easy reward redemption.

• Competitive Differentiation: Companies are leveraging cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers.

This trend highlights a shift towards more flexible and consumer-friendly loyalty solutions that cater to American shoppers' evolving preferences.

Recent Regulatory Changes Impacting Loyalty Programs

The regulatory environment surrounding loyalty programs in the USA is evolving, with significant implications for businesses:

• Data Privacy Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models, ensuring compliance and fostering consumer trust.

• Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness.

• Financial Oversight: For loyalty programs linked to financial services, regulatory changes may impact reward structures and consumer communication, emphasizing clarity and equity.

These regulatory changes compel businesses to reassess their loyalty strategies, ensuring compliance while maintaining customer engagement and satisfaction. Companies must adapt their loyalty programs to align with legal requirements while delivering value to consumers.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of loyalty programs in United States. Below is a summary of key market segments:

• United States Retail Sector Spend Value Trend AnalysisEcommerce SpendPOS Spend

United States Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in United States

• United States Loyalty Spend Market Size and Future Growth Dynamics by Functional DomainsLoyalty SchemesLoyalty Platforms

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program TypePoints programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs

• United States Loyalty Spend Market Size and Future Growth Dynamics by ChannelIn-StoreOnlineMobile

United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business ModelSeller DrivenPayment Instrument DrivenOthers

• United States Loyalty Spend Market Size and Future Growth Dynamics by Key SectorsRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

• United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by OnlineRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

• United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-StoreRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

•United States Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile AppRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

• United States Loyalty Spend Market Size and Future Growth Dynamics by RetailDiversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther

• United States Loyalty Spend Market Size and Future Growth Dynamics by AccessibilityCard Based AccessDigital Access

• United States Loyalty Spend Market Size and Future Growth Dynamics by Consumer TypeB2C ConsumersB2B Consumers

• United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership TypeFreeFree + PremiumPremium

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use CaseAnalytics and AI DrivenManagement Platform

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution PartnerIn HouseThird Party Vendor

• United States Loyalty Platform Spend Market Size and Future Growth Dynamics by DeploymentCloudOn-Premise

• United States Loyalty Spend Market Size and Future Growth Dynamics by Loyalty PlatformsSoftwareServices

• United States Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case PlatformsCustom Built PlatformOff the Shelf Platform

• United States Loyalty Spend Market Size and Forecast by Consumer Demographics & BehaviourBy Age GroupBy Income LevelBy Gender

Reasons to buy

• Gain insights into the United States loyalty spend market: The report provides a comprehensive overview of the United States loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the United States loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.


1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer
2 United States Retail Sector Market Size Analysis
2.1 United States Retail Industry Market Size, 2019-2028
2.2 United States Ecommerce Market Size, 2019-2028
2.3 United States POS Spend Trend Analysis, 2019-2028
3 United States Loyalty Spend Market Size and Future Growth Dynamics
3.1 United States Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 United States Loyalty Spend Share by Functional Domains, 2019-2028
3.4 United States Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 United States Loyalty Spend by Loyalty Platforms, 2019-2028
4 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 United States Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 United States Spend by Point-based Loyalty Program, 2019-2028
4.3 United States Spend by Tiered Loyalty Program, 2019-2028
4.4 United States Spend by Mission-driven Loyalty Program, 2019-2028
4.5 United States Spend by Spend-based Loyalty Program, 2019-2028
4.6 United States Spend by Gaming Loyalty Program, 2019-2028
4.7 United States Spend by Free Perks Loyalty Program, 2019-2028
4.8 United States Spend by Subscription Loyalty Program, 2019-2028
4.9 United States Spend by Community Loyalty Program, 2019-2028
4.1 United States Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 United States Spend by Paid Loyalty Program, 2019-2028
4.12 United States Spend by Cashback Loyalty Program, 2019-2028
5 United States Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 United States Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 United States Loyalty Spend by In-Store, 2019-2028
5.3 United States Loyalty Spend by Online, 2019-2028
5.4 United States Loyalty Spend by Mobile, 2019-2028
6 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 United States Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 United States Loyalty Spend by Seller Driven, 2019-2028
6.3 United States Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 United States Loyalty Spend by Other Segment, 2019-2028
7 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 United States Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 United States Loyalty Schemes Spend in Retail, 2019-2028
7.3 United States Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 United States Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 United States Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 United States Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 United States Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 United States Loyalty Schemes Spend in Other, 2019-2028
8 United States Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 United States Online Loyalty Spend in Retail Segment, 2019-2028
8.2 United States Online Loyalty Spend in Financial Services, 2019-2028
8.3 United States Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 United States Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 United States Online Loyalty Spend in Telecoms, 2019-2028
8.7 United States Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 United States Online Loyalty Spend in Other Segment, 2019-2028
9 United States In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 United States In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 United States In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 United States In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 United States In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 United States In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 United States In-Store Loyalty Spend in Other Sector, 2019-2028
10 United States Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 United States Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 United States Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 United States Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 United States Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 United States Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 United States Mobile App Loyalty Spend in Other Segment, 2019-2028
11 United States Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 United States Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 United States Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 United States Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 United States Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 United States Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 United States Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 United States Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 United States Loyalty Retail Schemes Spend by Other, 2019-2028
12 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 United States Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 United States Loyalty Spend by Card Based Access, 2019-2028
12.3 United States Loyalty Spend by Digital Access, 2019-2028
13 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 United States Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 United States Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 United States Loyalty Spend by B2C Consumers, 2019-2028
14 United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 United States Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 United States Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 United States Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 United States Loyalty Membership Type Schemes Spend by Premium, 2019-2028
15 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 United States Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 United States Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 United States Loyalty Software Platform Spend by Management Platform, 2019-2028
16 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 United States Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 United States Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
17 United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 United States Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 United States Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 United States Loyalty Deployment Platform Spend by On-Premise, 2019-2028
18 United States Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 United States Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 United States Loyalty Spend by Software, 2019-2028
18.3 United States Loyalty Spend by Services, 2019-2028
19 United States Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 United States Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 United States Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
20 United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 United States Loyalty Spend Share by Age Group, 2023
20.2 United States Loyalty Spend Share by Income Level, 2023
20.3 United States Loyalty Spend Share by Gender, 2023
21 Further Reading
21.1 About PayNXT360
21.2 Related Research

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