United Kingdom Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update

United Kingdom Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update


According to PayNXT360, conversational commerce industry in United Kingdom is expected to grow by 29.0% on annual basis to reach US$74.5 billion in 2023.

The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 25.5% during 2022-2028. The conversational commerce transaction value in the country will increase from US$74.5 billion in 2023 to reach US$231.9 billion by 2028.

The conversational commerce industry is gaining rapid growth momentum in the United Kingdom market. An increasing number of Brits are willing to receive text messages from the brands. Consequently, more and more retailers are seeking to incorporate conversational commerce sales channels into their marketing mix. This trend has resulted in a high-growth environment for conversational commerce tool providers in the United Kingdom.

Attentive, since launching its services in the United Kingdom in April 2022, has reported strong growth and traction among brands. HYPE, Astrid & Miyu, and Moda in Pelle are among the hundreds of brands that are using the conversational commerce capabilities offered by Attentive in the United Kingdom. Overall, the industry is poised to record strong growth, as more and more retailers and brands flock to conversational commerce capabilities to boost customer engagement and revenue growth.

European video e-commerce platforms are launching video shopping services in the United Kingdom

Live streaming and shopping are still in the early stages of development in the United Kingdom. However, the market is projected to grow at a steady rate over the next five years, as consumers are looking for a more interactive and enhanced shopping experience. To capitalize on the high-growth potential, European video e-commerce platforms are launching their services in the United Kingdom.
• In November 2022, Voggt, the European provider of video shopping services, announced that the firm is launching its video e-commerce platform in the United Kingdom. This will enable Brits to shop and collect comic books, sports memorabilia, playing cards, fashion products, and sneakers, among others.

The platform is seeking to drive consumer engagement and enhance shopping experiences for Brits. Consequently, Voggt is also offering a chat feature for shoppers where they can share views and ideas. From the short to medium-term perspective, PayNXT360 expects more such video shopping platforms to launch in the United Kingdom market, thereby driving the competitive landscape and industry growth.

TikTok is conducting conversational commerce events to support sales growth for small and medium-sized businesses in the United Kingdom

To drive sales for small and medium-sized businesses, who have been struggling to drive the macroeconomic environment, conversational commerce providers are running campaigns to aid sales and revenue growth in the United Kingdom.
• In November 2022, TikTok, one of the leading players in the conversational commerce industry, announced that the firm is running a campaign through TikTok Shop for supporting small and medium-sized businesses in the country. Through live shopping sessions, TikTok sold several products across different categories, including beauty, home, leisure, fashion, and electronics, from November 21 to November 28.
• The move and campaign from TikTok came after the firm revealed that 80% of consumers are likely to buy products from social platforms if they watch the live stream or participate in conversational commerce. Some of the brands that participated during the event include Pink Honey, Sumayah, MadeByMitchell, Maters And Co, and Wax And Unwind, among others.
In 2023, TikTok is expected to conduct more such conversational commerce events, thereby driving the popularity of the sales channel among retailers. This will subsequently aid the growth of the conversational commerce industry in the United Kingdom over the next three to four years.

This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of conversational commerce in United Kingdom. Below is a summary of key market segments:

United Kingdom Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
• Transaction Value
• Transaction Volume
• Average Value Per Transaction

United Kingdom Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
• AI-Based Virtual Assistants
• Non-Intelligent Chatbot

United Kingdom Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
• Chatbots
• Digital Voice Assistants
• OTT Messaging
• RCS Messaging

United Kingdom Conversational Commerce Industry Market Size and Forecast by Chatbots
• Web-Based
• App-Based

United Kingdom Conversational Commerce Industry Market Size and Forecast by Key Sectors
• Retail Shopping
• Travel & Hospitality
• Online Food Service
• Media and Entertainment
• Healthcare and Wellness
• Financial Services
• Technology Products and Services
• Other Sectors

United Kingdom Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering
• Retail Shopping * By Chatbots
• Travel & Hospitality * By Chatbots
• Online Food Service * By Chatbots
• Media and Entertainment * By Chatbots
• Healthcare and Wellness * By Chatbots
• Financial Services * By Chatbots
• Technology Products and Services * By Chatbots
• Other Sectors * By Chatbots

• Retail Shopping * By Digital Voice Assistants
• Travel & Hospitality * By Digital Voice Assistants
• Online Food Service * By Digital Voice Assistants
• Media and Entertainment * By Digital Voice Assistants
• Healthcare and Wellness * By Digital Voice Assistants
• Financial Services * By Digital Voice Assistants
• Technology Products and Services * By Digital Voice Assistants
• Other Sectors * By Digital Voice Assistants

• Retail Shopping * By OTT Messaging
• Travel & Hospitality * By OTT Messaging
• Online Food Service * By OTT Messaging
• Media and Entertainment * By OTT Messaging
• Healthcare and Wellness * By OTT Messaging
• Financial Services * By OTT Messaging
• Technology Products and Services * By OTT Messaging
• Other Sectors * By OTT Messaging

• Retail Shopping * By RCS Messaging
• Travel & Hospitality * By RCS Messaging
• Online Food Service * By RCS Messaging
• Media and Entertainment * By RCS Messaging
• Healthcare and Wellness * By RCS Messaging
• Financial Services * By RCS Messaging
• Technology Products and Services * By RCS Messaging
• Other Sectors * By RCS Messaging

United Kingdom Conversational Commerce Industry Market Size and Forecast by Organization Size
• Large Enterprise
• Medium-Sized Enterprise
• Small Enterprise

United Kingdom Total Spend on Conversational Commerce Market

United Kingdom Conversational Commerce Industry Market Size and Forecast by Spend on Application
• Software Application
• IT Services
• Consulting Services

United Kingdom Conversational Commerce Spend on Key Sectors
• Retail Shopping
• Travel & Hospitality
• Online Food Service
• Media and Entertainment
• Healthcare and Wellness
• Financial Services
• Technology Products and Services
• Other Sectors

Reasons to buy

• In-depth Understanding of United Kingdom Conversational Commerce Market Dynamics: Understand market opportunities and key trends along with forecast in United Kingdom.
• Insights into Opportunity by end-use sectors: Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Insights into Opportunity by products: Get market dynamics by key products of conversational commerce.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities.
• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of conversational market opportunities in United Kingdom.


1. About this Report
1.1. Summary
1.2. Methodology
1.3. Conversational Commerce Definitions
1.4. Disclaimer
2. United Kingdom Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. United Kingdom Conversational Commerce - Transaction Value Trend Analysis, 2019-2028
2.2. United Kingdom Conversational Commerce - Transaction Volume Trend Analysis, 2019-2028
2.3. United Kingdom Conversational Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3. United Kingdom Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
3.1. United Kingdom Conversational Commerce Market Share by Virtual Assistant Type - Transaction Value (%), 2022 Vs. 2028
3.1.1. United Kingdom Conversational Commerce AI-Based Virtual Assistants - Transaction Value Trend Analysis, 2019-2028
3.1.2. United Kingdom Conversational Commerce Non-Intelligent Chatbot - Transaction Value Trend Analysis, 2019-2028
3.2. United Kingdom Conversational Commerce Market Share by Virtual Assistant Type - Transaction Volume (%), 2022 Vs. 2028
3.2.1. United Kingdom Conversational Commerce AI-Based Virtual Assistants - Transaction Volume Trend Analysis, 2019-2028
3.2.2. United Kingdom Conversational Commerce Non-Intelligent Chatbot - Transaction Volume Trend Analysis, 2019-2028
4. United Kingdom Conversational Commerce Industry Market Size and Forecast by Product Offering
4.1. United Kingdom Conversational Commerce Market Share by Product Offering - Transaction Value (%), 2022 Vs. 2028
4.1.1. United Kingdom Conversational Commerce by Chatbots - Transaction Value Trend Analysis, 2019-2028
4.1.2. United Kingdom Conversational Commerce by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
4.1.3. United Kingdom Conversational Commerce by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
4.1.4. United Kingdom Conversational Commerce by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
4.2. United Kingdom Conversational Commerce Volume Share by Product Offering (%), 2022 Vs. 2028
4.2.1. United Kingdom Conversational Commerce by Chatbots - Transaction Volume Trend Analysis, 2019-2028
4.2.2. United Kingdom Conversational Commerce by Digital Voice Assistants - Transaction Volume Trend Analysis, 2019-2028
4.2.3. United Kingdom Conversational Commerce by OTT Messaging - Transaction Volume Trend Analysis, 2019-2028
4.2.4. United Kingdom Conversational Commerce by RCS Messaging - Transaction Volume Trend Analysis, 2019-2028
4.3. United Kingdom Conversational Commerce by Product Offering Average Value Per Transaction (%), 2022 Vs. 2028
4.3.1. United Kingdom Conversational Commerce by Chatbots - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.2. United Kingdom Conversational Commerce by Digital Voice Assistants - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.3. United Kingdom Conversational Commerce by OTT Messaging - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.4. United Kingdom Conversational Commerce by RCS Messaging - Average Value Per Transaction Trend Analysis, 2019-2028
5. United Kingdom Conversational Commerce Industry Market Size and Forecast by Chatbots
5.1. United Kingdom Conversational Commerce by Chatbots - Transaction Value Trend Analysis, 2019-2028
5.1.1. United Kingdom Conversational Commerce Chatbots by Web-Based - Transaction Value Trend Analysis, 2019-2028
5.1.2. United Kingdom Conversational Commerce Chatbots by App-Based - Transaction Value Trend Analysis, 2019-2028
5.2. United Kingdom Conversational Commerce by Chatbots - Transaction Volume Trend Analysis, 2019-2028
5.2.1. United Kingdom Conversational Commerce Chatbots by Web-Based - Transaction Volume Trend Analysis, 2019-2028
5.2.2. United Kingdom Conversational Commerce Chatbots by App-Based - Transaction Volume Trend Analysis, 2019-2028
5.3. United Kingdom Conversational Commerce by Chatbots - Average Value Per Transaction Trend Analysis, 2019-2028
5.3.1. United Kingdom Conversational Commerce Chatbots by App-Based - Average Value Per Transaction Trend Analysis, 2019-2028
5.3.2. United Kingdom Conversational Commerce Chatbots by App-Based - Average Value Per Transaction Trend Analysis, 2019-2028
6. United Kingdom Conversational Commerce Industry Market Size and Forecast by Sector
6.1. United Kingdom Conversational Commerce Market Share by Sector - Transaction Value (%), 2022 Vs. 2028
6.2. United Kingdom Conversational Commerce by Retail Shopping - Transaction Value Trend Analysis, 2019-2028
6.3. United Kingdom Conversational Commerce by Travel & Hospitality - Transaction Value Trend Analysis, 2019-2028
6.4. United Kingdom Conversational Commerce by Online Food Service - Transaction Value Trend Analysis, 2019-2028
6.5. United Kingdom Conversational Commerce by Media and Entertainment - Transaction Value Trend Analysis, 2019-2028
6.6. United Kingdom Conversational Commerce by Healthcare and Wellness - Transaction Value Trend Analysis, 2019-2028
6.7. United Kingdom Conversational Commerce by Financial Services - Transaction Value Trend Analysis, 2019-2028
6.8. United Kingdom Conversational Commerce by Technology Products and Services - Transaction Value Trend Analysis, 2019-2028
6.9. United Kingdom Conversational Commerce by Other Sectors - Transaction Value Trend Analysis, 2019-2028
7. United Kingdom Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering
7.1. United Kingdom Conversational Commerce in Retail Shopping by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.1.1. United Kingdom Conversational Commerce in Retail Shopping by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.1.2. United Kingdom Conversational Commerce in Retail Shopping by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.1.3. United Kingdom Conversational Commerce in Retail Shopping by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.1.4. United Kingdom Conversational Commerce in Retail Shopping by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.2. United Kingdom Conversational Commerce in Travel & Hospitality by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.2.1. United Kingdom Conversational Commerce in Travel & Hospitality by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.2.2. United Kingdom Conversational Commerce in Travel & Hospitality by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.2.3. United Kingdom Conversational Commerce in Travel & Hospitality by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.2.4. United Kingdom Conversational Commerce in Travel & Hospitality by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.3. United Kingdom Conversational Commerce in Online Food Service by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.3.1. United Kingdom Conversational Commerce in Online Food Service by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.3.2. United Kingdom Conversational Commerce in Online Food Service by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.3.3. United Kingdom Conversational Commerce in Online Food Service by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.3.4. United Kingdom Conversational Commerce in Online Food Service by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.4. United Kingdom Conversational Commerce in Media and Entertainment by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.4.1. United Kingdom Conversational Commerce in Media and Entertainment by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.4.2. United Kingdom Conversational Commerce in Media and Entertainment by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.4.3. United Kingdom Conversational Commerce in Media and Entertainment by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.4.4. United Kingdom Conversational Commerce in Media and Entertainment by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.5. United Kingdom Conversational Commerce in Healthcare and Wellness by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.5.1. United Kingdom Conversational Commerce in Healthcare and Wellness by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.5.2. United Kingdom Conversational Commerce in Healthcare and Wellness by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.5.3. United Kingdom Conversational Commerce in Healthcare and Wellness by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.5.4. United Kingdom Conversational Commerce in Healthcare and Wellness by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.6. United Kingdom Conversational Commerce in Financial Services by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.6.1. United Kingdom Conversational Commerce in Financial Services by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.6.2. United Kingdom Conversational Commerce in Financial Services by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.6.3. United Kingdom Conversational Commerce in Financial Services by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.6.4. United Kingdom Conversational Commerce in Financial Services by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.7. United Kingdom Conversational Commerce in Technology Products and Services by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.7.1. United Kingdom Conversational Commerce in Technology Products and Services by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.7.2. United Kingdom Conversational Commerce in Technology Products and Services by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.7.3. United Kingdom Conversational Commerce in Technology Products and Services by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.7.4. United Kingdom Conversational Commerce in Technology Products and Services by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.8. United Kingdom Conversational Commerce in Other Sectors by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.8.1. United Kingdom Conversational Commerce in Other Sectors by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.8.2. United Kingdom Conversational Commerce in Other Sectors by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.8.3. United Kingdom Conversational Commerce in Other Sectors by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.8.4. United Kingdom Conversational Commerce in Other Sectors by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
8. United Kingdom Conversational Commerce Industry Market Size and Forecast by Organization Size
8.1. United Kingdom Conversational Commerce Market Share by Organization Size Transaction Value (%), 2022 Vs. 2028
8.2. United Kingdom Conversational Commerce by Large Enterprise - Transaction Value Trend Analysis, 2019-2028
8.3. United Kingdom Conversational Commerce by Medium-Sized Enterprise - Transaction Value Trend Analysis, 2019-2028
8.4. United Kingdom Conversational Commerce by Small Enterprise - Transaction Value Trend Analysis, 2019-2028
9. United Kingdom Total Spend on Conversational Commerce
10. United Kingdom Conversational Commerce Industry Market Size and Forecast by Spend on Application, 2019-2028
10.1. United Kingdom Conversational Commerce Market Share by Spend on Application (%), 2022 Vs. 2028
10.2. United Kingdom Conversational Commerce Spend on Software Application - Transaction Value Trend Analysis, 2019-2028
10.3. United Kingdom Conversational Commerce Payment Spend on IT Services - Transaction Value Trend Analysis, 2019-2028
10.4. United Kingdom Conversational Commerce Spend on Consulting Services - Transaction Value Trend Analysis, 2019-2028
11. United Kingdom Conversational Commerce Spend on Key Sectors, 2019-2028
11.1. United Kingdom Conversational Commerce Spend on Key Sectors (%), 2022 Vs. 2028
11.2. United Kingdom Conversational Commerce Spend on Retail Shopping - Transaction Value Trend Analysis, 2019-2028
11.3. United Kingdom Conversational Commerce Spend on Travel & Hospitality - Transaction Value Trend Analysis, 2019-2028
11.4. United Kingdom Conversational Commerce Spend on Online Food Service - Transaction Value Trend Analysis, 2019-2028
11.5. United Kingdom Conversational Commerce Spend on Media and Entertainment - Transaction Value Trend Analysis, 2019-2028
11.6. United Kingdom Conversational Commerce Spend on Healthcare and Wellness - Transaction Value Trend Analysis, 2019-2028
11.7. United Kingdom Conversational Commerce Spend on Financial Services - Transaction Value Trend Analysis, 2019-2028
11.8. United Kingdom Conversational Commerce Spend on Technology Products and Services - Transaction Value Trend Analysis, 2019-2028
11.9. United Kingdom Conversational Commerce Spend on Other Sectors - Transaction Value Trend Analysis, 2019-2028
12. Further Reading
12.1. About PayNXT360
12.2. Related Research

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