Turkey Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023

Turkey Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Turkey is expected to grow by 9.26% on annual basis to reach US$11.7 billion in 2022. Medium to long term growth story of Ecommerce industry in Turkey promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 7.55% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$10.7 billion in 2022 to reach US$15.7 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Turkey. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Turkey.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Turkey.
Scope

This report provides a detailed data-driven look at the Turkey Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Turkey Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Turkey User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Turkey Ecommerce Market Share by Key Players
• Turkey Retail Shopping Ecommerce Market Share by Key Players (Amazon, Hepsiburada, N11, Sahibinden, Trendyol)
• Turkey Travel Ecommerce Market Share by Key Players (Biletall, Enuygun, Marti, oBilet, Tatilbudur )
• Turkey Food Service Ecommerce Market Share by Key Players (Banabi, Getir Yemek, Macrocenter, Yemeksepeti, Zomato )

Turkey Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Turkey Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Turkey Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Turkey Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Turkey Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Turkey Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Turkey Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Turkey Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Turkey Ecommerce Market Size and Future Growth Dynamics
2.1 Turkey Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Turkey Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Turkey Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Turkey Social Commerce Market Size and Forecast
3.1 Turkey Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Turkey Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Turkey Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Turkey User Statistics and Ratios Of Key Performance Indicators
4.1 Turkey User Statistics, 2022
4.2 Turkey User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Turkey Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Turkey GDP Per Capita Trend Analysis, 2018-2027
5. Turkey Ecommerce Market Share by Key Players, 2022
5.1 Turkey Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Turkey Travel Ecommerce Market Share by Key Players, 2022
5.3 Turkey Food Service Ecommerce Market Share by Key Players, 2022
6. Turkey Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Turkey Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Turkey Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Turkey Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Turkey Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Turkey Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Turkey Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Turkey Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Turkey Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Turkey Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Turkey Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Turkey Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Turkey Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Turkey Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Turkey Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Turkey Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Turkey Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Turkey Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Turkey Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Turkey Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Turkey Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Turkey Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Turkey Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Turkey Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Turkey Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Turkey Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Turkey Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Turkey Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Turkey Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Turkey Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Turkey Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Turkey Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Turkey Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Turkey Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Turkey Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Turkey Air Travel Market Share by Sales Channel
10.2.1 Turkey Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Turkey Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Turkey Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Turkey Hotels & Resorts Market Share by Sales Channel
10.3.1 Turkey Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Turkey Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Turkey Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Turkey Taxi Service Market Share by Sales Channel
10.4.1 Turkey Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Turkey Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Turkey Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Turkey Other Segment Market Share by Sales Channel
10.5.1 Turkey Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Turkey Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Turkey Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Turkey Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Turkey Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Turkey Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Turkey Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Turkey Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Turkey Market Share by Media and Entertainment Sales Channel, 2022
12.2 Turkey Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Turkey Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Turkey Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Turkey Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Turkey Ecommerce Market Size and Forecast by Engagement Model
13.1 Turkey Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Turkey Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Turkey Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Turkey Ecommerce Market Size and Forecast by Location
14.1 Turkey Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Turkey Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Turkey Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Turkey Ecommerce Market Size and Forecast by Device
15.1 Turkey Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Turkey Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Turkey Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Turkey Ecommerce Market Size and Forecast by Operating System
16.1 Turkey Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Turkey Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Turkey Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Turkey Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Turkey Ecommerce Market Size and Forecast by City
17.1 Turkey Ecommerce Market Share by City, 2022 vs. 2027
17.2 Turkey Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Turkey Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Turkey Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Turkey Ecommerce Market Size and Forecast by Payment Instrument
18.1 Turkey Ecommerce Market Share by Payment Instrument, 2022
18.2 Turkey Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Turkey Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Turkey Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Turkey Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Turkey Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Turkey Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Turkey Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Turkey Ecommerce by Consumer Demographics
19.1 Turkey Ecommerce Market Share by Age Group, 2022
19.2 Turkey Ecommerce Market Share by Income Level, 2022
19.3 Turkey Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

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