South Africa Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q

South Africa Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in South Africa is expected to grow by 10.83% on annual basis to reach US$7.7 billion in 2022. Medium to long term growth story of Ecommerce industry in South Africa promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 8.84% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$7.0 billion in 2022 to reach US$10.8 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in South Africa. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in South Africa.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in South Africa.
Scope

This report provides a detailed data-driven look at the South Africa Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

South Africa Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

South Africa User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

South Africa Ecommerce Market Share by Key Players
• South Africa Retail Shopping Ecommerce Market Share by Key Players (BidorBuy, Mr Price Group, Superbalist, Takealot, Woolworths)
• South Africa Travel Ecommerce Market Share by Key Players (Bolt, Momondo, Skyscanner, Travelstart, Uber Taxi)
• South Africa Food Service Ecommerce Market Share by Key Players (Jumia Food, Mr D Food, OrderIn, Uber Eats, Ucook )

South Africa Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

South Africa Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

South Africa Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

South Africa Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

South Africa Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

South Africa Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

South Africa Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

South Africa Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. South Africa Ecommerce Market Size and Future Growth Dynamics
2.1 South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 South Africa Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. South Africa Social Commerce Market Size and Forecast
3.1 South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 South Africa Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. South Africa User Statistics and Ratios Of Key Performance Indicators
4.1 South Africa User Statistics, 2022
4.2 South Africa User Statistics of Card Abandonment Rate and Product Return Rate
4.3 South Africa Ecommerce Per Capita and GDP Per Capita, 2022
4.4 South Africa GDP Per Capita Trend Analysis, 2018-2027
5. South Africa Ecommerce Market Share by Key Players, 2022
5.1 South Africa Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 South Africa Travel Ecommerce Market Share by Key Players, 2022
5.3 South Africa Food Service Ecommerce Market Share by Key Players, 2022
6. South Africa Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 South Africa Ecommerce Market Share by Ecommerce Segments, 2022
6.2 South Africa Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 South Africa Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 South Africa Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 South Africa Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 South Africa Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 South Africa Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 South Africa Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. South Africa Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 South Africa Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 South Africa Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 South Africa Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 South Africa Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 South Africa Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 South Africa Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 South Africa Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 South Africa Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 South Africa Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 South Africa Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. South Africa Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 South Africa Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 South Africa Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 South Africa Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 South Africa Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. South Africa Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 South Africa Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 South Africa Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 South Africa Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 South Africa Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 South Africa Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 South Africa Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 South Africa Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 South Africa Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 South Africa Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 South Africa Air Travel Market Share by Sales Channel
10.2.1 South Africa Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 South Africa Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 South Africa Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 South Africa Hotels & Resorts Market Share by Sales Channel
10.3.1 South Africa Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 South Africa Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 South Africa Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 South Africa Taxi Service Market Share by Sales Channel
10.4.1 South Africa Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 South Africa Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 South Africa Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 South Africa Other Segment Market Share by Sales Channel
10.5.1 South Africa Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 South Africa Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 South Africa Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. South Africa Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 South Africa Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 South Africa Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 South Africa Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. South Africa Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 South Africa Market Share by Media and Entertainment Sales Channel, 2022
12.2 South Africa Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 South Africa Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 South Africa Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 South Africa Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. South Africa Ecommerce Market Size and Forecast by Engagement Model
13.1 South Africa Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 South Africa Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 South Africa Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. South Africa Ecommerce Market Size and Forecast by Location
14.1 South Africa Ecommerce Market Share by Location, 2022 vs. 2027
14.2 South Africa Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 South Africa Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. South Africa Ecommerce Market Size and Forecast by Device
15.1 South Africa Ecommerce Market Share by Device, 2022 vs. 2027
15.2 South Africa Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 South Africa Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. South Africa Ecommerce Market Size and Forecast by Operating System
16.1 South Africa Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 South Africa Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 South Africa Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 South Africa Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. South Africa Ecommerce Market Size and Forecast by City
17.1 South Africa Ecommerce Market Share by City, 2022 vs. 2027
17.2 South Africa Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 South Africa Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 South Africa Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. South Africa Ecommerce Market Size and Forecast by Payment Instrument
18.1 South Africa Ecommerce Market Share by Payment Instrument, 2022
18.2 South Africa Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 South Africa Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 South Africa Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 South Africa Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 South Africa Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 South Africa Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 South Africa Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. South Africa Ecommerce by Consumer Demographics
19.1 South Africa Ecommerce Market Share by Age Group, 2022
19.2 South Africa Ecommerce Market Share by Income Level, 2022
19.3 South Africa Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

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