Poland Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023

Poland Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Poland is expected to grow by 11.31% on annual basis to reach US$33.0 billion in 2022. Medium to long term growth story of Ecommerce industry in Poland promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.60% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$29.6 billion in 2022 to reach US$47.6 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Poland. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Poland.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Poland.
Scope

This report provides a detailed data-driven look at the Poland Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Poland Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Poland User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Poland Ecommerce Market Share by Key Players
• Poland Retail Shopping Ecommerce Market Share by Key Players (Bonprix, Euro - Net's euro.com.pl, Terg's Media Expert, Zalando, Zooplus )
• Poland Travel Ecommerce Market Share by Key Players (Fru.pl, iTaxi, mytaxi, Rainbow Tours, Travelplanet.pl )
• Poland Food Service Ecommerce Market Share by Key Players (Bolt Food, Glovo, Pyszne, Too Good To Go, Uber Eats)

Poland Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Poland Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Poland Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Poland Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Poland Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Poland Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Poland Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Poland Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Poland Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Poland Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Poland Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Poland Ecommerce Market Size and Future Growth Dynamics
2.1 Poland Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Poland Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Poland Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Poland Social Commerce Market Size and Forecast
3.1 Poland Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Poland Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Poland Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Poland User Statistics and Ratios Of Key Performance Indicators
4.1 Poland User Statistics, 2022
4.2 Poland User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Poland Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Poland GDP Per Capita Trend Analysis, 2018-2027
5. Poland Ecommerce Market Share by Key Players, 2022
5.1 Poland Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Poland Travel Ecommerce Market Share by Key Players, 2022
5.3 Poland Food Service Ecommerce Market Share by Key Players, 2022
6. Poland Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Poland Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Poland Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Poland Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Poland Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Poland Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Poland Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Poland Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Poland Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Poland Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Poland Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Poland Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Poland Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Poland Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Poland Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Poland Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Poland Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Poland Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Poland Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Poland Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Poland Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Poland Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Poland Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Poland Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Poland Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Poland Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Poland Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Poland Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Poland Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Poland Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Poland Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Poland Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Poland Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Poland Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Poland Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Poland Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Poland Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Poland Air Travel Market Share by Sales Channel
10.2.1 Poland Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Poland Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Poland Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Poland Hotels & Resorts Market Share by Sales Channel
10.3.1 Poland Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Poland Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Poland Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Poland Taxi Service Market Share by Sales Channel
10.4.1 Poland Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Poland Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Poland Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Poland Other Segment Market Share by Sales Channel
10.5.1 Poland Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Poland Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Poland Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Poland Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Poland Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Poland Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Poland Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Poland Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Poland Market Share by Media and Entertainment Sales Channel, 2022
12.2 Poland Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Poland Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Poland Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Poland Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Poland Ecommerce Market Size and Forecast by Engagement Model
13.1 Poland Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Poland Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Poland Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Poland Ecommerce Market Size and Forecast by Location
14.1 Poland Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Poland Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Poland Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Poland Ecommerce Market Size and Forecast by Device
15.1 Poland Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Poland Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Poland Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Poland Ecommerce Market Size and Forecast by Operating System
16.1 Poland Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Poland Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Poland Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Poland Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Poland Ecommerce Market Size and Forecast by City
17.1 Poland Ecommerce Market Share by City, 2022 vs. 2027
17.2 Poland Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Poland Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Poland Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Poland Ecommerce Market Size and Forecast by Payment Instrument
18.1 Poland Ecommerce Market Share by Payment Instrument, 2022
18.2 Poland Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Poland Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Poland Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Poland Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Poland Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Poland Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Poland Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Poland Ecommerce by Consumer Demographics
19.1 Poland Ecommerce Market Share by Age Group, 2022
19.2 Poland Ecommerce Market Share by Income Level, 2022
19.3 Poland Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings