Philippines Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2024 Update

Philippines Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q2 2024 Update


According to PayNXT360, BNPL payments in the country are expected to grow by 18.0% on an annual basis to reach US$2,801.2 million in 2024.

The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 11.9% during 2024-2029. The BNPL gross merchandise value in the country will increase from US$2,373.1 million in 2023 to reach US$4,918.5 million by 2029.The buy now pay later market is poised to grow at an accelerated pace over the medium term in the Philippines. The availability of the payment method at point-of-sale, coupled with the fast-growing e-commerce market, will drive the BNPL industry growth in 2024. To tap into the growth potential, providers are expanding their footprint in the country and the trend is projected to further continue over the medium term. This will drive innovation and a competitive landscape in the Philippines BNPL market. Overall, PayNXT360 maintains a positive growth outlook for the sector in the Philippines from the short to medium-term perspective.

Key Developments in the BNPL Sector in the Philippines
Over the past few months, several key product launches have taken place in the Philippines' Buy Now, Pay Later (BNPL) sector. Notable developments include:
• Atome Financial's BNPL Card: Atome Financial has reported a significant growth in its BNPL card offerings, with a monthly increase of over 20% in its cardholder base. The company focuses on improving its BNPL card to meet customer demand for higher credit limits while maintaining responsible lending practices. This initiative aims to expand the use of BNPL for various expenses, such as utility bills and e-commerce purchases.
These product launches and initiatives highlight a strong expansion strategy in the BNPL sector in the Philippines, driven by rising consumer demand for flexible payment solutions.

Strategic Partnerships

Over the past few months, several key partnerships have emerged in the Philippines' Buy Now, Pay Later (BNPL) sector. Notable collaborations include:
• Atome Financial and HSBC Singapore: In August 2023, Atome Financial renewed a US$100 million debt facility in partnership with HSBC Singapore. This collaboration aims to strengthen Atome's presence in the Philippine market by leveraging HSBC’s global network and banking expertise, supporting Atome’s expansion efforts in the region.
• Expansion of E-commerce Partnerships: Atome also seeks to expand its e-commerce partnerships, particularly with platforms like Lazada. This expansion aims to improve the accessibility of BNPL services for online shoppers, reflecting the growing trend of integrating BNPL options at checkout across various retail platforms.
• Atome Financial and Chubb: Atome has partnered with Chubb to introduce embedded insurance products, specifically Bill Secure and Shopping Secure. This partnership aligns with Atome’s strategy to diversify its offerings and deliver additional value to BNPL customers.
• UnaCash’s Merchant Partnerships: UnaCash has onboarded various merchant partners across sectors like appliances, gadgets, and general merchandise. The company plans to increase its merchant partnerships by over 200% in 2024, signaling a significant effort to expand its footprint in the growing BNPL market.
These partnerships highlight a strategic focus on expanding market presence and enhancing service offerings within the rapidly growing BNPL sector in the Philippines.

Mergers and Acquisitions

Over the past few months, there have been significant developments in mergers and acquisitions within the Buy Now, Pay Later (BNPL) sector in the Philippines. Key insights regarding the BNPL landscape include:
• Market Growth and Strategic Collaborations: The BNPL market in the Philippines is projected to experience significant growth, with providers forming strategic alliances to enhance their market presence. These collaborations seek to capitalize on global networks and local expertise, potentially setting the stage for future mergers or acquisitions as companies aim to consolidate in a rapidly changing market.
• Investment in Infrastructure: BNPL providers are investing in infrastructure and strategic alliances to meet the anticipated surge in demand. While this does not directly indicate ongoing mergers or acquisitions, it reflects a trend toward consolidation and collaboration, which could pave the way for such activities.
Although the current search did not reveal specific examples of mergers or acquisitions, the existing strategic partnerships and evolving market conditions suggest a landscape that may soon be poised for consolidation as the BNPL sector grows in the Philippines.

Regulatory Changes

• Over the past few months, the regulatory landscape for the Buy Now, Pay Later (BNPL) sector in the Philippines has been evolving. However, specific regulatory updates were not highlighted in the search results. Key points regarding the current regulatory environment and government policies affecting the BNPL sector include:
• Increased Adoption and Regulatory Focus: The rapid uptake of BNPL services among Filipinos, driven by inflation and the expanding e-commerce market, has brought attention to regulatory frameworks that ensure consumer protection and responsible lending practices. As BNPL transactions become more common, the government will likely consider regulations addressing potential risks associated with these financial products.
• Consumer Protection Concerns: Similar to trends seen in other countries, there are rising concerns regarding consumer protection in the BNPL sector. Issues such as high late payment fees, transparency in product disclosures, and the risk of over-indebtedness are key areas that regulators may focus on to safeguard consumers.
• Global Trends Influencing Local Policies: The Philippines may draw inspiration from regulatory developments in regions like Australia and New Zealand, where governments have started implementing stricter regulations for BNPL products. These reforms aim to provide consumer protections similar to those in traditional credit markets, potentially influencing future policy-making in the Philippines.
• Market Growth and Regulatory Preparedness: With the BNPL market in the Philippines expected to reach approximately $2.29 billion in 2024, regulatory frameworks are needed to support this growth while ensuring consumer protection. The government may need to establish clear guidelines for BNPL providers to operate within a safe and transparent environment.
• Overall, while the search results did not specify recent regulatory changes, the growing adoption of BNPL services and the associated consumer protection concerns suggest that the Philippine government may be preparing to introduce regulations to ensure the sector’s responsible growth.

The BNPL payment industry in Philippines has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.


1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer
2 Philippines Buy Now Pay Later Industry Attractiveness
2.1 Philippines Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Philippines Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Philippines Buy Now Pay Later—Transaction Volume Trend Analysis, 2020-2029
2.4 Philippines Buy Now Pay Later Market Share Analysis by Key Players
3 Philippines Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2020-2029
3.2 Buy Now Pay Later Share by Revenue Segments, 2020-2029
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2020-2029
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2020-2029
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2020-2029
3.3 Buy Now Pay Later Active Consumer Base, 2020-2029
3.4 Buy Now Pay Later Bad Debt, 2020 – 2024 – 2029
4 Buy Now Pay Later Spend Analysis by Business Model, 2020-2029
4.1 Buy Now Pay Later Two-Party Business Model, 2020-2029
4.2 Buy Now Pay Later Three-Party Business Model, 2020-2029
5 Buy Now Pay Later Spend Analysis by Purpose, 2020-2029
5.1 Buy Now Pay Later Convenience, 2020-2029
5.2 Buy Now Pay Later Credit, 2020-2029
6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2020-2029
6.1 Buy Now Pay Later by Open Loop System, 2020-2029
6.2 Buy Now Pay Later by Closed Loop System, 2020-2029
7 Buy Now Pay Later Spend Analysis by Distribution Model, 2020-2029
7.1 Buy Now Pay Later by Standalone, 2020-2029
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2020-2029
7.3 Buy Now Pay Later by Marketplaces, 2020-2029
8 Philippines Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2020-2029
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2020-2029
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2020-2029
9 Philippines Buy Now Pay Later Snapshot by End-Use Sector, 2020-2029
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2023
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2023
10 Philippines Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029
10.1 Philippines Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Philippines Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2020-2029
10.3 Philippines Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2020-2029
11 Philippines Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2023
11.2 Philippines Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Philippines Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
11.5 Philippines Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis, 2020-2029
11.6 Philippines Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis, 2020-2029
11.7 Philippines Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis, 2020-2029
11.8 Philippines Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029
11.9 Philippines Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis, 2020-2029
12 Philippines Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029
12.1 Philippines Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
12.2 Philippines Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2020-2029
12.3 Philippines Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2020-2029
13 Philippines Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029
13.1 Philippines Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis, 2020-2029
13.2 Philippines Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis, 2020-2029
13.3 Philippines Buy Now Pay Later Travel – Transaction Volume Trend Analysis, 2020-2029
14 Philippines Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029
14.1 Philippines Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029
14.2 Philippines Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis, 2020-2029
14.3 Philippines Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis, 2020-2029
15 Philippines Buy Now Pay Later in Service: Market Size and Forecast, 2020-2029
15.1 Philippines Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis, 2020-2029
15.2 Philippines Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis, 2020-2029
15.3 Philippines Buy Now Pay Later Service – Transaction Volume Trend Analysis, 2020-2029
16 Philippines Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029
16.1 Philippines Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis, 2020-2029
16.2 Philippines Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis, 2020-2029
16.3 Philippines Buy Now Pay Later Automotive – Transaction Volume Trend Analysis, 2020-2029
17 Philippines Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029
17.1 Philippines Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029
17.2 Philippines Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2020-2029
17.3 Philippines Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2020-2029
18 Philippines Buy Now Pay Later in Others: Market Size and Forecast, 2020-2029
18.1 Philippines Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis, 2020-2029
18.2 Philippines Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis, 2020-2029
18.3 Philippines Buy Now Pay Later Others – Transaction Volume Trend Analysis, 2020-2029
19 Philippines Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2020-2029
19.1 Buy Now Pay Later Spend Share by Age Group, 2023
19.1.1 Philippines Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.2 Philippines Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.3 Philippines Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.4 Philippines Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2023
19.3 Buy Now Pay Later Share by Income, 2023
19.3.1 Philippines Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.2 Philippines Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.3 Philippines Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2023
19.5 Buy Now Pay Later Adoption Rationale, 2023
19.6 Philippines Buy Now Pay Later Market – Spend by Average Monthly Expense Segments, 2023
20 Further Reading
20.1 About PayNXT360
20.2 Related Research

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