Pakistan Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 20

Pakistan Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Pakistan is expected to grow by 15.36% on annual basis to reach US$12.5 billion in 2022. Medium to long term growth story of Ecommerce industry in Pakistan promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 10.70% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$10.8 billion in 2022 to reach US$18.7 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Pakistan. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Pakistan.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Pakistan.
Scope

This report provides a detailed data-driven look at the Pakistan Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Pakistan Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Pakistan User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Pakistan Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Pakistan Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Pakistan Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Pakistan Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Pakistan Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Pakistan Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Pakistan Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Pakistan Ecommerce Market Size and Future Growth Dynamics
2.1 Pakistan Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Pakistan Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Pakistan Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Pakistan Social Commerce Market Size and Forecast
3.1 Pakistan Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Pakistan Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Pakistan Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Pakistan User Statistics and Ratios Of Key Performance Indicators
4.1 Pakistan User Statistics, 2022
4.2 Pakistan User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Pakistan Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Pakistan GDP Per Capita Trend Analysis, 2018-2027
5. Pakistan Ecommerce Market Size and Forecast by Ecommerce Segments
5.1 Pakistan Ecommerce Market Share by Ecommerce Segments, 2022
5.2 Pakistan Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
5.3 Pakistan Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
5.4 Pakistan Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
5.5 Pakistan Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
5.6 Pakistan Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
5.7 Pakistan Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
5.8 Pakistan Other segment Gross Merchandise Value Trend Analysis, 2018-2027
6. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Categories
6.1 Pakistan Ecommerce Market Share by Retail Shopping Categories, 2022
6.2 Pakistan Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Pakistan Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Pakistan Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Pakistan Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Pakistan Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Pakistan Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Pakistan Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
6.9 Pakistan Auto – Gross Merchandise Value Trend Analysis, 2018-2027
6.10 Pakistan Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
7. Pakistan Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
7.1 Pakistan Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
7.2 Pakistan Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Pakistan Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8. Pakistan Ecommerce Market Size and Forecast by Travel and Hospitality Categories
8.1 Pakistan Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
8.2 Pakistan Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Pakistan Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Pakistan Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
8.5 Pakistan Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
8.6 Pakistan Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
9. Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel
9.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel
9.1.1 Pakistan Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
9.1.2 Pakistan Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
9.1.3 Pakistan Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9.2 Pakistan Air Travel Market Share by Sales Channel
9.2.1 Pakistan Air Travel Market Share by Sales Channel, 2022 vs. 2027
9.2.2 Pakistan Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
9.2.3 Pakistan Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Pakistan Hotels & Resorts Market Share by Sales Channel
9.3.1 Pakistan Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
9.3.2 Pakistan Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
9.3.3 Pakistan Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Pakistan Taxi Service Market Share by Sales Channel
9.4.1 Pakistan Taxi Service Market Share by Sales Channel, 2022 vs. 2027
9.4.2 Pakistan Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
9.4.3 Pakistan Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Pakistan Other Segment Market Share by Sales Channel
9.5.1 Pakistan Other Segment Market Share by Sales Channel, 2022 vs. 2027
9.5.2 Pakistan Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
9.5.3 Pakistan Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10. Pakistan Ecommerce Market Size and Forecast by Online Food Service Sales Channel
10.1 Pakistan Market Share by Online Food Service Sales Channels, 2022 vs. 2027
10.2 Pakistan Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Pakistan Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
11. Pakistan Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
11.1 Pakistan Market Share by Media and Entertainment Sales Channel, 2022
11.2 Pakistan Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Pakistan Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
11.4 Pakistan Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
11.5 Pakistan Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
12. Pakistan Ecommerce Market Size and Forecast by Engagement Model
12.1 Pakistan Ecommerce Market Share by Engagement Model, 2022 vs. 2027
12.2 Pakistan Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Pakistan Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
13. Pakistan Ecommerce Market Size and Forecast by Location
13.1 Pakistan Ecommerce Market Share by Location, 2022 vs. 2027
13.2 Pakistan Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Pakistan Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
14. Pakistan Ecommerce Market Size and Forecast by Device
14.1 Pakistan Ecommerce Market Share by Device, 2022 vs. 2027
14.2 Pakistan Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Pakistan Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
15. Pakistan Ecommerce Market Size and Forecast by Operating System
15.1 Pakistan Ecommerce Market Share by Operating System, 2022 vs. 2027
15.2 Pakistan Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Pakistan Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
15.4 Pakistan Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
16. Pakistan Ecommerce Market Size and Forecast by City
16.1 Pakistan Ecommerce Market Share by City, 2022 vs. 2027
16.2 Pakistan Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Pakistan Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Pakistan Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
17. Pakistan Ecommerce Market Size and Forecast by Payment Instrument
17.1 Pakistan Ecommerce Market Share by Payment Instrument, 2022
17.2 Pakistan Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Pakistan Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Pakistan Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
17.5 Pakistan Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
17.6 Pakistan Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
17.7 Pakistan Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
17.8 Pakistan Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
18. Pakistan Ecommerce by Consumer Demographics
18.1 Pakistan Ecommerce Market Share by Age Group, 2022
18.2 Pakistan Ecommerce Market Share by Income Level, 2022
18.3 Pakistan Ecommerce Market Share by Gender, 2022
19. Further Reading
19.1 About PayNXT360
19.2 Related Research

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