Nigeria Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 202

Nigeria Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Nigeria is expected to grow by 12.96% on annual basis to reach US$13.1 billion in 2022. Medium to long term growth story of Ecommerce industry in Nigeria promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.29% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$11.6 billion in 2022 to reach US$18.7 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Nigeria. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Nigeria.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Nigeria.
Scope

This report provides a detailed data-driven look at the Nigeria Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Nigeria Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Nigeria User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Nigeria Ecommerce Market Share by Key Players
• Nigeria Retail Shopping Ecommerce Market Share by Key Players (Jiji, Jumia, Konga, PayPorte, Slot)
• Nigeria Travel Ecommerce Market Share by Key Players (Bolt, GiDiCab, Rida, Travelstart, Wakanow)
• Nigeria Food Service Ecommerce Market Share by Key Players (Chopnownow, Domino's Pizza, GoFood, Jumia Food, SoFresh )

Nigeria Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Nigeria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Nigeria Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Nigeria Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Nigeria Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Nigeria Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Nigeria Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Nigeria Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Nigeria Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Nigeria Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Nigeria Ecommerce Market Size and Future Growth Dynamics
2.1 Nigeria Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Nigeria Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Nigeria Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Nigeria Social Commerce Market Size and Forecast
3.1 Nigeria Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Nigeria Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Nigeria Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Nigeria User Statistics and Ratios Of Key Performance Indicators
4.1 Nigeria User Statistics, 2022
4.2 Nigeria User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Nigeria Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Nigeria GDP Per Capita Trend Analysis, 2018-2027
5. Nigeria Ecommerce Market Share by Key Players, 2022
5.1 Nigeria Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Nigeria Travel Ecommerce Market Share by Key Players, 2022
5.3 Nigeria Food Service Ecommerce Market Share by Key Players, 2022
6. Nigeria Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Nigeria Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Nigeria Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Nigeria Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Nigeria Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Nigeria Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Nigeria Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Nigeria Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Nigeria Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Nigeria Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Nigeria Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Nigeria Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Nigeria Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Nigeria Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Nigeria Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Nigeria Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Nigeria Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Nigeria Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Nigeria Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Nigeria Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Nigeria Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Nigeria Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Nigeria Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Nigeria Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Nigeria Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Nigeria Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Nigeria Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Nigeria Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Nigeria Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Nigeria Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Nigeria Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Nigeria Air Travel Market Share by Sales Channel
10.2.1 Nigeria Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Nigeria Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Nigeria Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Nigeria Hotels & Resorts Market Share by Sales Channel
10.3.1 Nigeria Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Nigeria Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Nigeria Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Nigeria Taxi Service Market Share by Sales Channel
10.4.1 Nigeria Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Nigeria Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Nigeria Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Nigeria Other Segment Market Share by Sales Channel
10.5.1 Nigeria Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Nigeria Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Nigeria Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Nigeria Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Nigeria Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Nigeria Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Nigeria Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Nigeria Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Nigeria Market Share by Media and Entertainment Sales Channel, 2022
12.2 Nigeria Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Nigeria Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Nigeria Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Nigeria Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Nigeria Ecommerce Market Size and Forecast by Engagement Model
13.1 Nigeria Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Nigeria Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Nigeria Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Nigeria Ecommerce Market Size and Forecast by Location
14.1 Nigeria Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Nigeria Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Nigeria Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Nigeria Ecommerce Market Size and Forecast by Device
15.1 Nigeria Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Nigeria Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Nigeria Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Nigeria Ecommerce Market Size and Forecast by Operating System
16.1 Nigeria Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Nigeria Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Nigeria Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Nigeria Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Nigeria Ecommerce Market Size and Forecast by City
17.1 Nigeria Ecommerce Market Share by City, 2022 vs. 2027
17.2 Nigeria Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Nigeria Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Nigeria Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Nigeria Ecommerce Market Size and Forecast by Payment Instrument
18.1 Nigeria Ecommerce Market Share by Payment Instrument, 2022
18.2 Nigeria Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Nigeria Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Nigeria Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Nigeria Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Nigeria Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Nigeria Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Nigeria Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Nigeria Ecommerce by Consumer Demographics
19.1 Nigeria Ecommerce Market Share by Age Group, 2022
19.2 Nigeria Ecommerce Market Share by Income Level, 2022
19.3 Nigeria Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

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