Netherlands Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Open L

According to PayNXT360, gift card market in Netherlands is expected to grow by 6.9% on annual basis to reach US$2,841.7 million in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 7.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.1% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 2,657.3 million to approximately USD 3,603.4 million.

This report provides a detailed data-centric analysis of the gift card sector in Netherlands, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Key Insights

The Netherlands' gift card market is poised for sustained growth, supported by increasing consumer adoption and evolving retail strategies. The transition towards digital gift cards and their integration into e-commerce platforms reflects broader shifts in payment preferences and shopping behavior. As businesses continue to leverage gift cards for customer engagement and corporate incentives, the market will see further expansion, offering new opportunities for innovation and diversification.

In the coming years, the growth trajectory of the gift card sector will be shaped by advancements in digital payment systems and the continued expansion of online retail. Companies that invest in enhancing digital gift card solutions and align their offerings with evolving consumer expectations will gain a competitive edge. With digitalization at the forefront, businesses prioritizing convenience, flexibility, and seamless integration will be well-positioned to capitalize on the market’s expansion.

Consistent Market Expansion
• Both the retail and corporate sectors are playing a significant role in sustaining this growth. Consumer preference for gift cards as a practical gifting solution and businesses leveraging them for promotions and employee incentives are key contributors to this upward trajectory.
• Gift cards are expected to become a more integral part of both consumer spending habits and corporate reward programs. This steady expansion will likely encourage further diversification and innovation in gift card offerings, allowing businesses to explore new use cases and distribution models.

Shift Toward Digital Gift Cards
• Consumers in the Netherlands are increasingly opting for digital gift cards over traditional physical ones. This shift is aligned with the broader digitalization trend in payment solutions worldwide.
• The widespread use of smartphones and enhanced internet accessibility have made digital gift cards more convenient. Consumers appreciate the immediacy of digital delivery and the ease of redeeming these cards online or in stores.
• The adoption of digital gift cards is expected to grow further, resulting in a decline in demand for physical alternatives. Retailers and service providers may continue investing in digital gift card platforms, optimizing user experiences, and introducing new functionalities to meet evolving consumer expectations.

Integration of Gift Cards with E-Commerce Platforms
• E-commerce platforms in the Netherlands increasingly embed gift card solutions into their payment and promotional offerings. This integration allows consumers to conveniently purchase and redeem gift cards as part of their online shopping experience.
• The rapid growth of e-commerce and changing consumer shopping behaviors are prompting retailers to diversify their payment options. Gift cards offer flexibility and contribute to customer retention by incentivizing repeat purchases.
• As e-commerce expands, integrating gift cards into online retail platforms will likely become more widespread. This shift will enhance the appeal of gift cards, drive higher sales volumes, and improve consumer engagement in digital marketplaces.

Competitive Landscape of the Netherlands Gift Card Market

The Netherlands' gift card market is poised for continued expansion, driven by strong consumer demand, increased digitalization, and integration with e-commerce platforms. Established retailers such as Albert Heijn and Jumbo remain key players, while international firms like Blackhawk Network have entered the market through strategic acquisitions. The sector is also shaped by evolving regulations that ensure consumer protection and compliance with financial laws, reinforcing trust in gift card transactions. Over the next few years, competition in the market is expected to intensify as domestic and international companies focus on innovation and personalization of gift card offerings. Strategic partnerships and acquisitions will likely be crucial in expanding market reach and diversifying product portfolios. Businesses that invest in enhancing digital solutions, adapting to regulatory changes, and aligning with consumer preferences will be well-positioned to capitalize on growth opportunities in the Netherlands' dynamic gift card industry.

Key Players and Market Share
• The Dutch gift card market features prominent retailers such as Albert Heijn, Jumbo, Lidl Plus, Aldi, Action, Dirk, Coolblue, and Kruidvat, all offering gift card programs to enhance customer engagement and loyalty.
• In addition to these established players, international companies like Blackhawk Network have entered the Dutch market through acquisitions, such as the purchase of DIDIX Gifting & Promotions, a Netherlands-based firm specializing in leisure-themed gifts and promotions.

Anticipated Market Evolution (Next 2-4 Years)
• Over the next 2-4 years, the Dutch gift card market is expected to become more dynamic, with established players and new entrants innovating to capture market share. The continuous growth of e-commerce and digital payments will likely drive further advancements in platform features and user experiences.
• Companies may focus on personalized and versatile gift card solutions to meet evolving consumer preferences. Additionally, strategic partnerships and potential mergers could reshape the market, enhancing competitiveness and expanding market reach.

Regulatory Changes
• In the Netherlands, gift cards are subject to specific regulations to ensure consumer protection. Notably, gift cards must have a minimum validity of five years; if no expiration date is specified, the card is considered valid indefinitely.
• Additionally, under the Anti-Money Laundering and Anti-Terrorist Financing Act, the user must be identified and verified if a gift card's total monetary value exceeds €150 or an online gift card payment exceeds €50. This regulation aligns with European directives implemented into Dutch law.

Scope

This report provides in-depth, data-centric analysis of gift card industry in Netherlands through 100+ tables and 280+ charts. Below is a summary of key market segments:

Netherlands Total Spend on Gifts
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Netherlands Gift Card Market Size by KPIs across Consumer Segments
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Netherlands Gift Card Market Size by Consumer Segment
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Netherlands Digital Gift Card Market Size
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Netherlands Gift Card Market Size by Retail Consumer
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Netherlands Gift Card Spend by Consumer Behavior and Demographics
• Gift Card Spend by Payment Method
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Netherlands Gift Card Market Size by Corporate Consumer
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business

Netherlands Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Netherlands Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Netherlands Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Netherlands Gift Card Purchase by Payment Method
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• BNPL & Other Digital Payment
• Cash

Netherlands Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Albert Heijn
Jumbo
Lidl
Plus
Aldi
Action
HEMA
Cool Blue
Blokker
Media Markt

Reasons to buy
• Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Netherlands.
• Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.
• Learn about the attitudes and behaviours of consumers in Netherlands: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.
• Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
• Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.