Malaysia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update
According to PayNXT360, the loyalty market in the country is expected to grow by 10.9% on an annual basis to reach US$720.9 million in 2024.
In value terms, the loyalty market in the country has recorded a CAGR of 12.4% during 2019–2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.7% during 2024-2028. The loyalty market in the country will increase from US$649.8 million in 2023 to reach US$1,042.2 million by 2028.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Malaysia. Below is a summary of key market segments:
• Malaysia Retail Sector Spend Value Trend Analysis
Ecommerce Spend
POS Spend
Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Malaysia
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
Loyalty Schemes
Loyalty Platforms
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Channel
In-Store
Online
Mobile
Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
Seller Driven
Payment Instrument Driven
Others
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
•Malaysia Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Retail
Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
Card Based Access
Digital Access
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
B2C Consumers
B2B Consumers
• Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
Free
Free + Premium
Premium
• Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
Analytics and AI Driven
Management Platform
• Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
In House
Third Party Vendor
• Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Cloud
On-Premise
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
Software
Services
• Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
Custom Built Platform
Off the Shelf Platform
• Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
By Age Group
By Income Level
By Gender
Reasons to buy
• Gain insights into the Malaysia loyalty spend market: The report provides a comprehensive overview of the Malaysia loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the Malaysia loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
- 1 About this Report
- 1.1 Summary
- 1.2 Methodology
- 1.3 Loyalty Programs Definitions
- 1.4 Disclaimer
- 2 Malaysia Retail Sector Market Size Analysis
- 2.1 Malaysia Retail Industry Market Size, 2019-2028
- 2.2 Malaysia Ecommerce Market Size, 2019-2028
- 2.3 Malaysia POS Spend Trend Analysis, 2019-2028
- 3 Malaysia Loyalty Spend Market Size and Future Growth Dynamics
- 3.1 Malaysia Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
- 3.2 Malaysia Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
- 3.3 Malaysia Loyalty Spend Share by Functional Domains, 2019-2028
- 3.4 Malaysia Loyalty Spend by Loyalty Schemes, 2019-2028
- 3.5 Malaysia Loyalty Spend by Loyalty Platforms, 2019-2028
- 4 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- 4.1 Malaysia Loyalty Schemes Spend Share by Loyalty Program Type, 2023
- 4.2 Malaysia Spend by Point-based Loyalty Program, 2019-2028
- 4.3 Malaysia Spend by Tiered Loyalty Program, 2019-2028
- 4.4 Malaysia Spend by Mission-driven Loyalty Program, 2019-2028
- 4.5 Malaysia Spend by Spend-based Loyalty Program, 2019-2028
- 4.6 Malaysia Spend by Gaming Loyalty Program, 2019-2028
- 4.7 Malaysia Spend by Free Perks Loyalty Program, 2019-2028
- 4.8 Malaysia Spend by Subscription Loyalty Program, 2019-2028
- 4.9 Malaysia Spend by Community Loyalty Program, 2019-2028
- 4.1 Malaysia Spend by Refer a Friend Loyalty Program, 2019-2028
- 4.11 Malaysia Spend by Paid Loyalty Program, 2019-2028
- 4.12 Malaysia Spend by Cashback Loyalty Program, 2019-2028
- 5 Malaysia Loyalty Schemes Market Size and Future Growth Dynamics by Channel
- 5.1 Malaysia Loyalty Schemes Spend Share by Channel, 2019-2028
- 5.2 Malaysia Loyalty Spend by In-Store, 2019-2028
- 5.3 Malaysia Loyalty Spend by Online, 2019-2028
- 5.4 Malaysia Loyalty Spend by Mobile, 2019-2028
- 6 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- 6.1 Malaysia Loyalty Schemes Spend Share by Business Model, 2019-2028
- 6.2 Malaysia Loyalty Spend by Seller Driven, 2019-2028
- 6.3 Malaysia Loyalty Spend by Payment Instrument Driven, 2019-2028
- 6.4 Malaysia Loyalty Spend by Other Segment, 2019-2028
- 7 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
- 7.1 Malaysia Loyalty Schemes Spend Share by Key Sectors, 2019-2028
- 7.2 Malaysia Loyalty Schemes Spend in Retail, 2019-2028
- 7.3 Malaysia Loyalty Schemes Spend in Financial Services, 2019-2028
- 7.4 Malaysia Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
- 7.5 Malaysia Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
- 7.6 Malaysia Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
- 7.7 Malaysia Loyalty Schemes Spend in Telecoms, 2019-2028
- 7.8 Malaysia Loyalty Schemes Spend in Media & Entertainment, 2019-2028
- 7.9 Malaysia Loyalty Schemes Spend in Other, 2019-2028
- 8 Malaysia Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
- 8.1 Malaysia Online Loyalty Spend in Retail Segment, 2019-2028
- 8.2 Malaysia Online Loyalty Spend in Financial Services, 2019-2028
- 8.3 Malaysia Online Loyalty Spend in Healthcare & Wellness, 2019-2028
- 8.4 Malaysia Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
- 8.5 Malaysia Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
- 8.6 Malaysia Online Loyalty Spend in Telecoms, 2019-2028
- 8.7 Malaysia Online Loyalty Spend in Media & Entertainment, 2019-2028
- 8.8 Malaysia Online Loyalty Spend in Other Segment, 2019-2028
- 9 Malaysia In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
- 9.1 Malaysia In-Store Loyalty Spend in Retail Segment, 2019-2028
- 9.2 Malaysia In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
- 9.3 Malaysia In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
- 9.4 Malaysia In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
- 9.5 Malaysia In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
- 9.6 Malaysia In-Store Loyalty Spend in Other Sector, 2019-2028
- 10 Malaysia Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
- 10.1 Malaysia Mobile App Loyalty Spend in Retail Segment, 2019-2028
- 10.2 Malaysia Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
- 10.3 Malaysia Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
- 10.4 Malaysia Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
- 10.5 Malaysia Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
- 10.6 Malaysia Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
- 10.7 Malaysia Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
- 10.8 Malaysia Mobile App Loyalty Spend in Other Segment, 2019-2028
- 11 Malaysia Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
- 11.1 Malaysia Loyalty Schemes Spend Share by Retail Segments, 2019-2028
- 11.2 Malaysia Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
- 11.3 Malaysia Loyalty Retail Schemes Spend by Department Stores, 2019-2028
- 11.4 Malaysia Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
- 11.5 Malaysia Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
- 11.6 Malaysia Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
- 11.7 Malaysia Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
- 11.8 Malaysia Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
- 11.9 Malaysia Loyalty Retail Schemes Spend by Other, 2019-2028
- 12 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
- 12.1 Malaysia Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
- 12.2 Malaysia Loyalty Spend by Card Based Access, 2019-2028
- 12.3 Malaysia Loyalty Spend by Digital Access, 2019-2028
- 13 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
- 13.1 Malaysia Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
- 13.2 Malaysia Loyalty Schemes Spend by B2B Consumers, 2019-2028
- 13.3 Malaysia Loyalty Spend by B2C Consumers, 2019-2028
- 14 Malaysia Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- 14.1 Malaysia Loyalty Schemes Spend Share by Membership Type, 2019-2028
- 14.2 Malaysia Loyalty Membership Type Schemes Spend by Free, 2019-2028
- 14.3 Malaysia Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
- 14.4 Malaysia Loyalty Membership Type Schemes Spend by Premium, 2019-2028
- 15 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
- 15.1 Malaysia Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
- 15.2 Malaysia Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
- 15.3 Malaysia Loyalty Software Platform Spend by Management Platform, 2019-2028
- 16 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- 16.1 Malaysia Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
- 16.2 Malaysia Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
- 16.3 Malaysia Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
- 17 Malaysia Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- 17.1 Malaysia Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
- 17.2 Malaysia Loyalty Deployment Platform Spend by Cloud, 2019-2028
- 17.3 Malaysia Loyalty Deployment Platform Spend by On-Premise, 2019-2028
- 18 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
- 18.1 Malaysia Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
- 18.2 Malaysia Loyalty Spend by Software, 2019-2028
- 18.3 Malaysia Loyalty Spend by Services, 2019-2028
- 19 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
- 19.1 Malaysia Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
- 19.2 Malaysia Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
- 19.3 Malaysia Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
- 20 Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- 20.1 Malaysia Loyalty Spend Share by Age Group, 2023
- 20.2 Malaysia Loyalty Spend Share by Income Level, 2023
- 20.3 Malaysia Loyalty Spend Share by Gender, 2023
- 21 Further Reading
- 21.1 About PayNXT360
- 21.2 Related Research
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