Malaysia Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 20

Malaysia Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Malaysia is expected to grow by 12.55% on annual basis to reach US$13.3 billion in 2022. Medium to long term growth story of Ecommerce industry in Malaysia promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 10.27% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$11.8 billion in 2022 to reach US$19.7 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Malaysia. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Malaysia.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Malaysia.
Scope

This report provides a detailed data-driven look at the Malaysia Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Malaysia Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Malaysia User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Malaysia Ecommerce Market Share by Key Players
• Malaysia Retail Shopping Ecommerce Market Share by Key Players (Amazon, eBay, Lazada, Sephora, Shopee)
• Malaysia Travel Ecommerce Market Share by Key Players (Expedia, Firefly, Grab Taxi, MyCar, Traveloka)
• Malaysia Food Service Ecommerce Market Share by Key Players (Airasia Food, Bungkusit, Food Panda, Grab Food, ShopeeFood)

Malaysia Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Malaysia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Malaysia Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Malaysia Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Malaysia Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Malaysia Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Malaysia Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Malaysia Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Malaysia Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Malaysia Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Malaysia Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Malaysia Ecommerce Market Size and Future Growth Dynamics
2.1 Malaysia Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Malaysia Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Malaysia Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Malaysia Social Commerce Market Size and Forecast
3.1 Malaysia Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Malaysia Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Malaysia Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Malaysia User Statistics and Ratios Of Key Performance Indicators
4.1 Malaysia User Statistics, 2022
4.2 Malaysia User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Malaysia Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Malaysia GDP Per Capita Trend Analysis, 2018-2027
5. Malaysia Ecommerce Market Share by Key Players, 2022
5.1 Malaysia Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Malaysia Travel Ecommerce Market Share by Key Players, 2022
5.3 Malaysia Food Service Ecommerce Market Share by Key Players, 2022
6. Malaysia Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Malaysia Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Malaysia Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Malaysia Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Malaysia Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Malaysia Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Malaysia Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Malaysia Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Malaysia Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Malaysia Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Malaysia Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Malaysia Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Malaysia Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Malaysia Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Malaysia Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Malaysia Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Malaysia Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Malaysia Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Malaysia Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Malaysia Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Malaysia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Malaysia Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Malaysia Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Malaysia Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Malaysia Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Malaysia Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Malaysia Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Malaysia Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Malaysia Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Malaysia Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Malaysia Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Malaysia Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Malaysia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Malaysia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Malaysia Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Malaysia Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Malaysia Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Malaysia Air Travel Market Share by Sales Channel
10.2.1 Malaysia Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Malaysia Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Malaysia Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Malaysia Hotels & Resorts Market Share by Sales Channel
10.3.1 Malaysia Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Malaysia Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Malaysia Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Malaysia Taxi Service Market Share by Sales Channel
10.4.1 Malaysia Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Malaysia Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Malaysia Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Malaysia Other Segment Market Share by Sales Channel
10.5.1 Malaysia Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Malaysia Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Malaysia Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Malaysia Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Malaysia Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Malaysia Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Malaysia Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Malaysia Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Malaysia Market Share by Media and Entertainment Sales Channel, 2022
12.2 Malaysia Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Malaysia Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Malaysia Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Malaysia Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Malaysia Ecommerce Market Size and Forecast by Engagement Model
13.1 Malaysia Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Malaysia Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Malaysia Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Malaysia Ecommerce Market Size and Forecast by Location
14.1 Malaysia Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Malaysia Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Malaysia Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Malaysia Ecommerce Market Size and Forecast by Device
15.1 Malaysia Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Malaysia Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Malaysia Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Malaysia Ecommerce Market Size and Forecast by Operating System
16.1 Malaysia Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Malaysia Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Malaysia Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Malaysia Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Malaysia Ecommerce Market Size and Forecast by City
17.1 Malaysia Ecommerce Market Share by City, 2022 vs. 2027
17.2 Malaysia Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Malaysia Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Malaysia Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Malaysia Ecommerce Market Size and Forecast by Payment Instrument
18.1 Malaysia Ecommerce Market Share by Payment Instrument, 2022
18.2 Malaysia Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Malaysia Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Malaysia Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Malaysia Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Malaysia Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Malaysia Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Malaysia Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Malaysia Ecommerce by Consumer Demographics
19.1 Malaysia Ecommerce Market Share by Age Group, 2022
19.2 Malaysia Ecommerce Market Share by Income Level, 2022
19.3 Malaysia Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings