Japan Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

Japan Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

Report Description

According to PayNXT360’s Q4 2021 BNPL Survey, BNPL payment in Japan is expected to grow by 68.8% on annual basis to reach US$ 12552.6 million in 2022.

Medium to long term growth story of BNPL industry in Japan remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 28.2% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 7436.6 million in 2021 to reach US$ 55702.3 million by 2028.

In Japan, the buy now, pay later (BNPL) payment method has seen widespread adoption among consumers. The flexible payment solution grew primarily due to merchants and consumers seeking better ways to manage cash flow. As a flexible financing option, the adoption of the BNPL payment method is rising among millennials and Gen Z consumers in Japan.
Consumers from these demographics have increased their usage of BNPL products for online shopping over the last four to eight quarters in Japan. Consequently, PayNXT360 maintains a robust growth outlook for the Japanese BNPL industry from the short to medium-term perspective.

The use for BNPL products surged in the travel segment in Q4 2021 in Japan

Apart from the rising use of BNPL products for completing fashion-related purchases, the usage of BNPL services also surged in the travel segment in Q4 2021 in the country. For instance,

• According to PayNXT360’s Q4 2021 Global BNPL Market Survey, the number of consumers who purchased airline tickets and coach tickets using BNPL products increased substantially during Q4 2021 in Japan.
• Moreover, e-commerce platforms offering reservations for hotels, ferries, tours, and buses, using BNPL products recorded significant growth during this period.

PayNXT360 expects the use of BNPL products to further increase in the travel category from the short to medium-term perspective in Japan. This will subsequently lead to more strategic partnerships between BNPL providers and travel-related offline and online businesses in the country over the next four to eight quarters.

New entrants in the BNPL sector expected to further intensify innovation and competition in Japan

With the growing adoption of BNPL products among consumers in Japan, new players are entering the deferred payment space to serve the rising demand in the country. For instance,

• In November 2021, Smartpay, an all-in-one Japanese payment experience, announced that the firm is launching a BNPL product offering for consumers in the country. Underlining the growing need for BNPL products, the company mentioned that Japan has an e-commerce cart abandonment rate exceeding 80%, which is one of the highest in the world.
• Notably, the Smartpay BNPL product is the first no-cost BNPL payment offering for consumers in Japan with credit cards. According to the firm, there are no sign-up fees, settlement fees, or interest fees. Consumers can make equal payments that are due in three installments spread over eight weeks.

Global BNPL firms are looking to expand their footprint in the Japanese BNPL market

As the short to medium-term growth story of the BNPL industry in Japan remains strong, global BNPL platforms are planning to expand their product offerings for consumers in the country. For instance,

• In November 2021, Singapore-based BNPL firm, Pace, announced that the firm is planning to expand its footprint in the global market, including Japan, South Korea, and Taiwan. The announcement comes after the firm raised US$40 million in funding in its Series A round. The funding round was led by Japan’s Marubeni Ventures, South Korea’s Atinum Partners, Taiwan’s AppWorks, and Indonesia’s Alpha JWC.
• Founded in 2021, Pace is still a relatively new BNPL platform; however, it already has a presence in several markets, including Singapore, Malaysia, Hong Kong, and Thailand. The firm has a wide network of 3,000 point-of-sale merchants across the region. Apart from its expansion across Asia, the firm is planning to use the funding round to expand its technology and product development.

PayNXT360 expects the competition and innovation to further intensify in the Japanese BNPL market with global companies are entering the Japanese BNPL market.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Japan. Below is a summary of key market segments:
Japan BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028
Japan Buy Now Pay Later Market Share Analysis by Key Players
Japan Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel
Japan Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
Japan Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.