Indonesia Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2

Indonesia Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Indonesia is expected to grow by 11.69% on annual basis to reach US$40.4 billion in 2022. Medium to long term growth story of Ecommerce industry in Indonesia promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 9.72% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$36.2 billion in 2022 to reach US$58.6 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Indonesia. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Indonesia.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Indonesia.
Scope

This report provides a detailed data-driven look at the Indonesia Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Indonesia Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Indonesia User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Indonesia Ecommerce Market Share by Key Players
• Indonesia Retail Shopping Ecommerce Market Share by Key Players (Bukalapak, JD.id, Lazada, Shopee, Tokopedia)
• Indonesia Travel Ecommerce Market Share by Key Players (Agoda, Bobobox, PegiPegi, Tiket.com, Traveloka)
• Indonesia Food Service Ecommerce Market Share by Key Players (GoFood, Grab Food, Kulina, Wahyoo)

Indonesia Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Indonesia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Indonesia Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Indonesia Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Indonesia Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Indonesia Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Indonesia Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Indonesia Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Indonesia Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Indonesia Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Indonesia Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Indonesia Ecommerce Market Size and Future Growth Dynamics
2.1 Indonesia Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Indonesia Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Indonesia Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Indonesia Social Commerce Market Size and Forecast
3.1 Indonesia Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Indonesia Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Indonesia Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Indonesia User Statistics and Ratios Of Key Performance Indicators
4.1 Indonesia User Statistics, 2022
4.2 Indonesia User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Indonesia Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Indonesia GDP Per Capita Trend Analysis, 2018-2027
5. Indonesia Ecommerce Market Share by Key Players, 2022
5.1 Indonesia Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Indonesia Travel Ecommerce Market Share by Key Players, 2022
5.3 Indonesia Food Service Ecommerce Market Share by Key Players, 2022
6. Indonesia Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Indonesia Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Indonesia Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Indonesia Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Indonesia Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Indonesia Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Indonesia Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Indonesia Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Indonesia Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Indonesia Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Indonesia Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Indonesia Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Indonesia Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Indonesia Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Indonesia Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Indonesia Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Indonesia Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Indonesia Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Indonesia Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Indonesia Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Indonesia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Indonesia Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Indonesia Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Indonesia Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Indonesia Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Indonesia Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Indonesia Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Indonesia Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Indonesia Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Indonesia Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Indonesia Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Indonesia Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Indonesia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Indonesia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Indonesia Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Indonesia Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Indonesia Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Indonesia Air Travel Market Share by Sales Channel
10.2.1 Indonesia Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Indonesia Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Indonesia Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Indonesia Hotels & Resorts Market Share by Sales Channel
10.3.1 Indonesia Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Indonesia Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Indonesia Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Indonesia Taxi Service Market Share by Sales Channel
10.4.1 Indonesia Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Indonesia Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Indonesia Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Indonesia Other Segment Market Share by Sales Channel
10.5.1 Indonesia Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Indonesia Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Indonesia Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Indonesia Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Indonesia Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Indonesia Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Indonesia Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Indonesia Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Indonesia Market Share by Media and Entertainment Sales Channel, 2022
12.2 Indonesia Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Indonesia Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Indonesia Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Indonesia Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Indonesia Ecommerce Market Size and Forecast by Engagement Model
13.1 Indonesia Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Indonesia Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Indonesia Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Indonesia Ecommerce Market Size and Forecast by Location
14.1 Indonesia Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Indonesia Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Indonesia Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Indonesia Ecommerce Market Size and Forecast by Device
15.1 Indonesia Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Indonesia Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Indonesia Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Indonesia Ecommerce Market Size and Forecast by Operating System
16.1 Indonesia Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Indonesia Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Indonesia Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Indonesia Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Indonesia Ecommerce Market Size and Forecast by City
17.1 Indonesia Ecommerce Market Share by City, 2022 vs. 2027
17.2 Indonesia Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Indonesia Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Indonesia Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Indonesia Ecommerce Market Size and Forecast by Payment Instrument
18.1 Indonesia Ecommerce Market Share by Payment Instrument, 2022
18.2 Indonesia Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Indonesia Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Indonesia Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Indonesia Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Indonesia Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Indonesia Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Indonesia Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Indonesia Ecommerce by Consumer Demographics
19.1 Indonesia Ecommerce Market Share by Age Group, 2022
19.2 Indonesia Ecommerce Market Share by Income Level, 2022
19.3 Indonesia Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

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