India Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update

India Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update

According to PayNXT360, social commerce industry in India is expected to grow by 34.1% on annual basis to reach US$7,207.97 million in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 28.7% during 2024-2029. The social commerce GMV in the country will increase from US$5,375.32 million in 2023 to reach US$25,436.13 million by 2029.

Social commerce in India is poised for exponential growth, driven by rising smartphone and internet penetration, increasing consumption, and growing income. Social commerce's personalized and interactive nature reshapes consumer behaviour, providing a more engaging and convenient shopping experience. Platforms like Instagram, Facebook, and YouTube lead the charge, offering businesses new avenues to showcase their products and engage with consumers.

Key sectors such as fashion, beauty, home improvement, consumer electronics, and FMCG are embracing social commerce, leveraging its potential to reach new audiences and drive sales. As the social commerce landscape continues to evolve, we expect to see more innovative platforms, partnerships, and acquisitions that will shape the future of retail in India.

Social commerce, the fusion of social media and e-commerce, has revolutionized the retail landscape in India. As the country's digital landscape evolves, social commerce has emerged as a game-changer, offering businesses new avenues to engage with consumers and drive sales. This insight brief delves into the key trends, platforms, sectors, and major acquisitions shaping the social commerce ecosystem in India.

Key Trends and Developments in Social Commerce

• Shift from Traditional E-commerce—Social commerce revolutionizes how consumers discover, engage with, and purchase products. Unlike traditional e-commerce, which focuses on transactional relationships, social commerce emphasizes building strong communities around brands. This shift is evident as four-fifths of social media marketers believe customers will purchase goods more often directly from social apps than from brand platforms or third-party e-commerce portals in 2023.

• Personalization and Interactivity—Social commerce's personalized and interactive nature reshapes consumer behaviour, providing a more engaging and convenient shopping experience. Brands can now personally interact with customers, making the shopping experience more dynamic and immersive.

• Empowering MSMEs—Social commerce is particularly beneficial for MSMEs, enabling them to reach new customer bases and compete with larger brands in the e-commerce landscape. Platforms like Combination and Mobikasa provide MSMEs with tailored solutions, efficient technology integration, and cost-effective strategies to enhance online visibility and competitiveness.

• Tier 2 and Tier 3 Cities -Social commerce is particularly strong in Tier 2 and Tier 3 cities, focusing on affordable products, particularly in the fashion and home improvement sectors. This trend highlights the potential for social commerce to reach underserved markets and drive inclusive growth.

New Platforms and Partnerships

• Instagram and Facebook - Instagram and Facebook, owned by Meta, have emerged as leading social commerce platforms in India. These platforms offer features like shoppable posts, Instagram Shops, and Facebook Shops, allowing businesses to create immersive shopping experiences directly within the apps.

• YouTube - YouTube, the popular video-sharing platform, has also entered the social commerce space. The platform's integration of shopping features enables creators to showcase and sell products to their engaged audiences.

• TikTok—Despite regulatory challenges, TikTok remains a significant player in the social commerce landscape. The platform's short-form video format and powerful recommendation algorithms make it an attractive product discovery and engagement channel.

• Partnerships with E-commerce Giants—Social commerce platforms are forging strategic partnerships with established e-commerce players to leverage their logistics, fulfillment, and payment infrastructure. For example, Meesho, a leading social commerce platform, has partnered with Amazon to provide sellers access to a wider customer base and streamlined operations.

Key Sectors Adopting Social Commerce

• Fashion and Beauty - The fashion and beauty sectors have been early adopters of social commerce, leveraging platforms like Instagram and YouTube to showcase their products and engage with consumers. Brands like Adizya, a D2C ethnic wear brand, have succeeded by positioning themselves as mass premium offerings and targeting Tier 2 and Tier 3 cities through social commerce.

• Home Improvement - The home improvement sector has also seen significant traction in social commerce, particularly in Tier 2 and 3 cities. Platforms like Combination empower MSMEs in this sector by providing them with tailored solutions and cost-effective strategies to enhance their online presence and competitiveness.

• Consumer Electronics - Consumer electronics brands increasingly use social commerce to showcase their products and reach new audiences. Platforms like YouTube have become popular destinations for product reviews and unboxing videos, driving discovery and engagement.

• FMCG - The FMCG sector also embraces social commerce, leveraging platforms like Instagram and Facebook to showcase their products and engage with consumers. Brands use influencer marketing, paid partnerships, and visually appealing content creation to drive sales and increase brand visibility.

Key Major Acquisitions

• Naver's Acquisition of Poshmark - In 2022, the South Korean internet conglomerate Naver acquired Poshmark, a leading social commerce platform, for $1.2 billion. This acquisition highlights global players' growing interest in social commerce and the potential for cross-border partnerships and expansion.

• Meesho's Acquisition of Shopsy - In 2021, Meesho, a leading social commerce platform in India, acquired Shopsy, a social commerce startup focused on serving Tier 2 and Tier 3 cities. This acquisition underscores Meesho's commitment to expanding its reach and providing more comprehensive solutions to its sellers and buyers.

• Reliance Retail's Acquisition of Urban Ladder - In 2020, Reliance Retail, India's largest retail chain, acquired Urban Ladder, a leading online furniture retailer, for $24 million. This acquisition highlights the growing convergence of traditional retail and social commerce as established players seek to leverage the power of social media to drive sales and engage with consumers.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in India. Below is a summary of key market segments:

India Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

India Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

• India Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 Clothing & Footwear Beauty and Personal CareFood & GroceryAppliances and Electronics Home Improvement Travel Hospitality

• India Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029B2BB2CC2C

• India Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 Mobile Desktop

• India Social Commerce Industry Market Size and Forecast by Location, 2020-2029 Domestic Cross Border

• India Social Commerce Industry Market Size and Forecast by Location, 2020-2029Tier-1 CitiesTier-2 CitiesTier-3 Cities

• India Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 Credit Card Debit Card Bank Transfer Prepaid Card Digital Card Digital CardDigital & Mobile WalletOther Mobile Wallet Other Digital PaymentCash Mobile Wallet Other Digital Payment Cash

• India Social Commerce Industry Market Size and Forecast by PlatformsVideo CommerceSocial Network-Led CommerceSocial ResellingGroup BuyingProduct Review Platforms

• India Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023By AgeBy Income LevelBy Gender

Reasons to buy

• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape.

• Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market.

• Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.