India Embedded Finance Business and Investment Opportunities Databook – 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update

India Embedded Finance Business and Investment Opportunities Databook – 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update


According to PayNXT360, the embedded finance industry in the country is expected to grow by 19.3% annually to reach US$5,750.6 million in 2024.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 37.8% from 2024 to 2029. The country's embedded finance revenues will increase from US$5,750.6 million in 2024 to reach US$28,600.8 million by 2029.

The embedded finance sector in India is undergoing rapid transformation propelled by technological adoption and a shift toward integrated financial services. Noteworthy advancements encompass innovations in e-commerce lending, micro-insurance, and healthcare financing, underpinned by strategic partnerships and a conducive regulatory landscape. These ongoing trends are poised to yield further progress and deeper assimilation of financial solutions into everyday transactions, thereby enriching consumer convenience and accessibility.

Growth in the Embedded Finance Sector

Over the past few months, embedded finance in India has seen substantial growth, particularly in areas such as digital payments, credit solutions, and insurance integration, driven by the increasing adoption of technology and a shift towards online financial services.

In the next few months, we expect continued momentum with more financial product and service innovations. E-commerce platforms are integrating financial solutions to enhance customer experience, reflecting a broader shift in consumer engagement with financial services towards convenience and integration into daily transactions.

Key Developments in the Embedded Finance Sector

Product Launches and Innovations

E-commerce Lending Solutions: Major platforms like Flipkart and Myntra have introduced embedded lending options at checkout. These options allow customers to utilize Buy Now, Pay Later (BNPL) services, which enable them to split payments into manageable installments.

Micro-Insurance Products: Ola Money has recently rolled out a new feature micro-insurance coverage for cab rides. This service offers immediate protection for passengers during their journeys, aiming to enhance customer safety and convenience.

Healthcare Financing: Practo has integrated embedded lending solutions that allow patients to finance medical bills or insurance premiums, thereby improving access to essential healthcare services for individuals with varying income levels.

Strategic Partnerships

E-commerce and Fintech Collaborations: Major e-commerce platforms like Flipkart and Myntra have partnered with non-banking financial companies (NBFCs) to embed lending solutions at checkout. This allows customers to utilize Buy Now, Pay Later (BNPL) options, facilitating easier payment processes and increasing conversion rates for merchants.

Ride-Hailing and Insurance Integration: Ola Money has partnered with insurance providers to offer micro-insurance products directly in its app. This will provide passengers with immediate coverage during rides, making it easier and safer for customers. The partnership will help increase the use of insurance in the mobility sector.

Healthcare Financing Solutions: Practo has partnered with financial institutions to offer lending options embedded in healthcare services. This aims to improve access to healthcare for people with different income levels.

Regulatory Changes

Supportive Regulatory Environment: The Indian government and regulatory bodies, like the Reserve Bank of India (RBI), have made it easier for fintech and embedded finance to grow. The RBI Regulatory Sandbox allows companies to test new financial products and services.

Financial Inclusion Efforts: The government's focus on financial inclusion has been a key driver for the growth of embedded finance. Schemes like the Pradhan Mantri Jan Dhan Yojana (PMJDY), which aims to provide universal access to banking facilities, have laid the foundation for the expansion of financial services.

Open Banking Initiatives: Open banking regulations in India enable secure data sharing with third-party providers, fostering innovative financial products and services and creating opportunities for embedded finance solutions.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.

PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of Embedded Finance industry in India. Below is a summary of key market segments:

India Embedded Finance Market Size and Forecast

• Embedded Finance by Key Sectors
Retail
Logistics
Telecommunications
Manufacturing
Consumer Health
Others

• Embedded Finance by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Finance by Distribution Model
Own Platforms
Third Party Platforms

India Embedded Insurance Market Size and Forecast

• Embedded Insurance by Industry
Embedded Insurance in Consumer Products
Embedded Insurance in Travel & Hospitality
Embedded Insurance in Automotive
Embedded Insurance in Healthcare
Embedded Insurance in Real Estate
Embedded Insurance in Transport & Logistics
Embedded Insurance in Others

• Embedded Insurance by Consumer Segments
B2B
B2C

• Embedded Insurance by Type of Offering
Embedded Insurance in Product Segment
Embedded Insurance in Service Segment

Embedded Insurance by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Insurance by Distribution Model
Own Platforms
Third Party Platforms

• Embedded Insurance by Distribution Channel
Embedded Sales
Bancassurance
Broker’s/IFA’s
Tied Agents

• Embedded Insurance by Insurance Type
Embedded Insurance in Life Segment
Embedded Insurance in Non-Life Segment

• Embedded Insurance in Non-Life Segment
Motor Vehicle
Fire and Property
Accident and Health
General Liability
Marine, Aviation and other Transport
Other

India Embedded Lending Market Size and Forecast

• Embedded Lending by Consumer Segments
Business Lending
Retail Lending

• Embedded Lending by B2B Sectors
Embedded Lending in Retail & Consumer Goods
Embedded Lending in IT & Software Services
Embedded Lending in Media, Entertainment & Leisure
Embedded Lending in Manufacturing & Distribution
Embedded Lending in Real Estate
Embedded Lending in Other

• Embedded Lending by B2C Sectors
Embedded Lending in Retail Shopping
Embedded Lending in Home Improvement
Embedded Lending in Leisure & Entertainment
Embedded Lending in Healthcare and Wellness
Embedded Lending in Other

• Embedded Lending by Type
BNPL Lending
POS Lending
Personal Loans

• Embedded Lending by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Lending by Distribution Model
Own Platforms
Third Party Platforms

India Embedded Payment Market Size and Forecast

• Embedded Payment by Consumer Segments
B2B
B2C

• Embedded Payment by End-Use Sector
Embedded Payment in Retail & Consumer Goods
Embedded Payment in Digital Products & Services
Embedded Payment in Utility Bill Payment
Embedded Payment in Travel & Hospitality
Embedded Payment in Leisure & Entertainment
Embedded Payment in Health & Wellness
Embedded Payment in Office Supplies & Equipment
Embedded Payment in Other

• Embedded Payment by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Payment by Distribution Model
Own Platforms
Third Party Platforms

India Embedded Wealth Management Market Size and Forecast

India Asset Based Finance Management Industry Market Size and Forecast
• Asset Based Finance by Type of Asset
Hard Assets
Soft Assets

• Asset Based Finance by End Users
SME’s
Large Enterprises

Reasons to buy

• In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.

• Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.


1. About this Report
1.1. Summary
1.2. Methodology
1.3. Embedded Finance Definitions
1.4. Disclaimer
2. India Embedded Finance Industry Market Size and Forecast
2.1. India Embedded Finance - Revenue Trend Analysis, 2020-2029
2.2. India Embedded Finance Market Share Analysis by Key Sectors
3. India Embedded Finance Industry Market Size and Forecast by End Use Industry
3.1. Market Share Analysis by Key Sector
3.2. Retail - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.3. Logistics - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.4. Telecommunications - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.5. Manufacturing - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.6. Consumer Health - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
3.7. Other Segments - Embedded Finance Industry Revenue Trend Analysis, 2020-2029
4. India Embedded Finance Industry Market Size and Forecast by Business Model
4.1. Market Share Analysis by Business Model
4.2. Embedded Finance Industry Revenue Trend Analysis by Platform, 2020-2029
4.3. Embedded Finance Industry Revenue Trend Analysis by Enabler, 2020-2029
4.4. Embedded Finance Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029
5. India Embedded Finance Industry Market Size and Forecast by Distribution Model
5.1. Market Share Analysis by Distribution Model
5.2. Embedded Finance Industry Revenue Trend Analysis by Own Platforms, 2020-2029
5.3. Embedded Finance Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029
6. India Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7. India Embedded Insurance Industry Market Size and Forecast by End Use Industry
7.1. Market Share Analysis by End Use Industry Segments
7.2. Consumer Products - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.3. Travel & Hospitality - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.4. Automotive - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.5. Healthcare - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.6. Real Estate - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.7. Transport & Logistics - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
7.8. Other - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
8. India Embedded Insurance Industry Market Size and Forecast by Consumer Segment
8.1. Market Share Analysis by Consumer Segment
8.2. B2B Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
8.3. B2C Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
9. India Embedded Insurance Industry Market Size and Forecast by Type of Offering
9.1. Market Share Analysis by Type of Offering
9.2. Product Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
9.3. Service Based Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
10. India Embedded Insurance Industry Market Size and Forecast by Business Model
10.1. Market Share Analysis by Business Model
10.2. Embedded Insurance Industry Revenue Trend Analysis by Platform, 2020-2029
10.3. Embedded Insurance Industry Revenue Trend Analysis by Enabler, 2020-2029
10.4. Embedded Insurance Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029
11. India Embedded Insurance Industry Market Size and Forecast by Distribution Model
11.1. Market Share Analysis by Distribution Model
11.2. Embedded Insurance Industry Revenue Trend Analysis by Own Platforms, 2020-2029
11.3. Embedded Insurance Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029
12. India Embedded Insurance Industry Market Size and Forecast by Distribution Channel
12.1. Market Share Analysis by Distribution Channel
12.2. Embedded Sales - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.3. Bancassurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.4. Brokers/IFA's - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
12.5. Tied Agents - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
13. India Embedded Insurance Industry Market Size and Forecast by Type of Insurance
13.1. Market Share Analysis by Type of Insurance
13.2. Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
13.3. Non-Life Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14. India Embedded Insurance Industry Market Size and Forecast by Non-Life Insurance
14.1. Market Share Analysis by Non-Life Insurance
14.2. Motor Vehicle Insurance - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.3. Fire & Property Damage - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.4. Accident & Health - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.5. General Liability - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.6. Marine, Aviation & Other Transport - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
14.7. Other - Embedded Insurance Industry Revenue Trend Analysis, 2020-2029
15. India Embedded Lending Industry Market Size and Forecast, 2020-2029
16. India Embedded Lending Industry Market Size and Forecast by Consumer Segment
16.1. Market Share Analysis by Consumer Segment
16.2. Business Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
16.3. Consumer Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17. India Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors
17.1. Market Share Analysis by B2B Sectors
17.2. Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.3. IT & Software Services - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.4. Transport & Logistics - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.5. Manufacturing & Distribution - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.6. Real Estate - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
17.7. Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18. India Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors
18.1. Market Share Analysis by B2C Sectors
18.2. Retail & Consumer Goods Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.3. Home Improvement - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.4. Leisure & Entertainment - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.5. Healthcare & Wellness - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.6. Education - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.7. Automotive - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.8. Financial Services - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
18.9. Other - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
19. India Embedded Lending Industry Market Size and Forecast by Type of Lending
19.1. Market Share Analysis by Type of Lending
19.2. BNPL Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
19.3. POS Lending - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
19.4. Personal Loans - Embedded Lending Industry Revenue Trend Analysis, 2020-2029
20. India Embedded Lending Industry Market Size and Forecast by Business Model
20.1. Market Share Analysis by Business Model
20.2. Embedded Lending Industry Revenue Trend Analysis by Platform, 2020-2029
20.3. Embedded Lending Industry Revenue Trend Analysis by Enabler, 2020-2029
20.4. Embedded Lending Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029
21. India Embedded Lending Industry Market Size and Forecast by Distribution Model
21.1. Market Share Analysis by Distribution Model
21.2. Embedded Lending Industry Revenue Trend Analysis by Own Platforms, 2020-2029
21.3. Embedded Lending Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029
22. India Embedded Payment Industry Market Size and Forecast, 2020-2029
23. India Embedded Payment Industry Market Size and Forecast by End Use Segment
23.1. Market Share Analysis by End Use Segment
23.2. Retail & Consumer Goods Lending - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.3. Digital Products & Services - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.4. Utility Bill Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.5. Travel & Hospitality - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.6. Leisure & Entertainment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.7. Health & Wellness - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.8. Office Supplies & Equipment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
23.9. Other - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
24. India Embedded Payment Industry Market Size and Forecast by Consumer Segment
24.1. Market Share Analysis by Consumer Segment
24.2. B2B Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
24.3. B2C Payment - Embedded Payment Industry Revenue Trend Analysis, 2020-2029
25. India Embedded Payment Industry Market Size and Forecast by Business Model
25.1. Market Share Analysis by Business Model
25.2. Embedded Payment Industry Revenue Trend Analysis by Platform, 2020-2029
25.3. Embedded Payment Industry Revenue Trend Analysis by Enabler, 2020-2029
25.4. Embedded Payment Industry Revenue Trend Analysis by Regulatory Entity, 2020-2029
26. India Embedded Payment Industry Market Size and Forecast by Distribution Model
26.1. Market Share Analysis by Distribution Model
26.2. Embedded Payment Industry Revenue Trend Analysis by Own Platforms, 2020-2029
26.3. Embedded Payment Industry Revenue Trend Analysis by Third Party Platforms, 2020-2029
27. India Embedded Wealth Management Industry Market Size and Forecast, 2020-2029
28. India Asset Based Finance Management Industry Market Size and Forecast, 2020-2029
29. India Asset Based Finance Industry Market Size and Forecast by Type of Assets
29.1. Market Share Analysis by Type of Assets
29.2. Asset Based Finance Industry Revenue Trend Analysis by Soft Assets, 2020-2029
29.3. Asset Based Finance Industry Revenue Trend Analysis by Hard Assets, 2020-2029
30. India Asset Based Finance Industry Market Size and Forecast by End User
30.1. Market Share Analysis by End User
30.2. Asset Based Finance Industry Revenue Trend Analysis by SME's, 2020-2029
30.3. Asset Based Finance Industry Revenue Trend Analysis by Large Enterprises, 2020-2029
31. Further Reading
31.1. About PayNXT360
31.2. Related Research

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