Greece Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023

Greece Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update


According to PayNXT360’s, Ecommerce market in Greece is expected to grow by 9.80% on annual basis to reach US$29.5 billion in 2022. Medium to long term growth story of Ecommerce industry in Greece promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 6.92% during 2023-2027. The Ecommerce gross merchandise value in the country will increase from US$26.8 billion in 2022 to reach US$38.5 billion by 2027.This report provides a detailed data centric analysis of Ecommerce market dynamics, covering over 100 KPIs in Greece. It details market opportunity across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Greece.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Greece.
Scope

This report provides a detailed data-driven look at the Greece Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Greece Ecommerce Market Size and Future Growth Dynamics
• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Greece User Statistics and Ratios of Key Performance Indicators
• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

Greece Ecommerce Market Share by Key Players
• Greece Retail Shopping Ecommerce Market Share by Key Players (E-shop.gr, Germanos, Kotsovolos, Plaisio, Public.gr)
• Greece Travel Ecommerce Market Share by Key Players (Aegean Airlines, Beat, Ferryhopper, Kayak, Moovit)
• Greece Food Service Ecommerce Market Share by Key Players (Box, Coffee Island, Efood.gr, Wolt)

Greece Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)
• Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Greece Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Greece Ecommerce Market Share by Travel and Hospitality Sales Channel
• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Greece Ecommerce Market Size and Forecast by Online Food Service Sales Channel
• Aggregator App
• Direct to Consumer

Greece Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)
• Website Based
• Live Streaming

Greece Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)
• Cross Border
• Domestic

Greece Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)
• Mobile
• Desktop

Greece Ecommerce Market Size and Forecast by Operating System
• iOS/macOS
• Android
• Other Operating Systems

Greece Ecommerce Market Size and Forecast by City
• Tier 1
• Tier 2
• Tier 3

Greece Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)
• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Greece Ecommerce Consumer Demographics
• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.

• Detailed analysis of market share by key players across key Ecommerce verticals.

• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.


1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Greece Ecommerce Market Size and Future Growth Dynamics
2.1 Greece Ecommerce – Gross Merchandise Value Trend Analysis, 2018-2027
2.2 Greece Ecommerce – Average Value Per Transaction Trend Analysis, 2018-2027
2.3 Greece Ecommerce – Gross Merchandise Volume Trend Analysis, 2018-2027
3. Greece Social Commerce Market Size and Forecast
3.1 Greece Social Commerce – Gross Merchandise Value Trend Analysis, 2018-2027
3.2 Greece Social Commerce – Average Value Per Transaction Trend Analysis, 2018-2027
3.3 Greece Social Commerce – Gross Merchandise Volume Trend Analysis, 2018-2027
4. Greece User Statistics and Ratios Of Key Performance Indicators
4.1 Greece User Statistics, 2022
4.2 Greece User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Greece Ecommerce Per Capita and GDP Per Capita, 2022
4.4 Greece GDP Per Capita Trend Analysis, 2018-2027
5. Greece Ecommerce Market Share by Key Players, 2022
5.1 Greece Retail Shopping Ecommerce Market Share by Key Players, 2022
5.2 Greece Travel Ecommerce Market Share by Key Players, 2022
5.3 Greece Food Service Ecommerce Market Share by Key Players, 2022
6. Greece Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Greece Ecommerce Market Share by Ecommerce Segments, 2022
6.2 Greece Ecommerce Retail Shopping – Gross Merchandise Value Trend Analysis, 2018-2027
6.3 Greece Travel and Hospitality – Gross Merchandise Value Trend Analysis, 2018-2027
6.4 Greece Online Food Service – Gross Merchandise Value Trend Analysis, 2018-2027
6.5 Greece Media and Entertainment – Gross Merchandise Value Trend Analysis, 2018-2027
6.6 Greece Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2018-2027
6.7 Greece Technology Products and Services – Gross Merchandise Value Trend Analysis, 2018-2027
6.8 Greece Other segment Gross Merchandise Value Trend Analysis, 2018-2027
7. Greece Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Greece Ecommerce Market Share by Retail Shopping Categories, 2022
7.2 Greece Clothing, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2018-2027
7.3 Greece Health, Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2018-2027
7.4 Greece Food & Beverage – Gross Merchandise Value Trend Analysis, 2018-2027
7.5 Greece Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2018-2027
7.6 Greece Home Improvement – Gross Merchandise Value Trend Analysis, 2018-2027
7.7 Greece Books, Music & Video – Gross Merchandise Value Trend Analysis, 2018-2027
7.8 Greece Toys & Hobby – Gross Merchandise Value Trend Analysis, 2018-2027
7.9 Greece Auto – Gross Merchandise Value Trend Analysis, 2018-2027
7.10 Greece Ecommerce Other – Gross Merchandise Value Trend Analysis, 2018-2027
8. Greece Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Greece Ecommerce Market Share by Retail Shopping Sales Channel, 2022 vs. 2027
8.2 Greece Ecommerce Platform to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.3 Greece Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
8.4 Greece Ecommerce Consumer to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
9. Greece Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Greece Ecommerce Market Share by Travel and Hospitality Categories (%), 2022
9.2 Greece Air Travel – Gross Merchandise Value Trend Analysis, 2018-2027
9.3 Greece Train & Bus – Gross Merchandise Value Trend Analysis, 2018-2027
9.4 Greece Taxi Service – Gross Merchandise Value Trend Analysis, 2018-2027
9.5 Greece Hotels & Resorts – Gross Merchandise Value Trend Analysis, 2018-2027
9.6 Greece Travel and Hospitality Other – Gross Merchandise Value Trend Analysis, 2018-2027
10. Greece Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Greece Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Greece Ecommerce Market Share by Travel and Hospitality Sales Channel, 2022 vs. 2027
10.1.2 Greece Ecommerce Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.1.3 Greece Ecommerce Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.2 Greece Air Travel Market Share by Sales Channel
10.2.1 Greece Air Travel Market Share by Sales Channel, 2022 vs. 2027
10.2.2 Greece Air Travel- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.2.3 Greece Air Travel- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.3 Greece Hotels & Resorts Market Share by Sales Channel
10.3.1 Greece Hotels & Resorts Market Share by Sales Channel, 2022 vs. 2027
10.3.2 Greece Hotels & Resorts - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.3.3 Greece Hotels & Resorts - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.4 Greece Taxi Service Market Share by Sales Channel
10.4.1 Greece Taxi Service Market Share by Sales Channel, 2022 vs. 2027
10.4.2 Greece Taxi Service - Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.4.3 Greece Taxi Service - Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
10.5 Greece Other Segment Market Share by Sales Channel
10.5.1 Greece Other Segment Market Share by Sales Channel, 2022 vs. 2027
10.5.2 Greece Other- Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
10.5.3 Greece Other- Direct to Consumer – Gross Merchandise Value Trend Analysis, 2018-2027
11. Greece Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Greece Market Share by Online Food Service Sales Channels, 2022 vs. 2027
11.2 Greece Aggregator App – Gross Merchandise Value Trend Analysis, 2018-2027
11.3 Greece Ecommerce Direct to Consumer– Gross Merchandise Value Trend Analysis, 2018-2027
12. Greece Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Greece Market Share by Media and Entertainment Sales Channel, 2022
12.2 Greece Streaming Services – Gross Merchandise Value Trend Analysis, 2018-2027
12.3 Greece Movies & Events – Gross Merchandise Value Trend Analysis, 2018-2027
12.4 Greece Theme Parks & Gaming – Gross Merchandise Value Trend Analysis, 2018-2027
12.5 Greece Ecommerce Other – Gross Merchandise Value Trend Analyses, 2018-2027
13. Greece Ecommerce Market Size and Forecast by Engagement Model
13.1 Greece Ecommerce Market Share by Engagement Model, 2022 vs. 2027
13.2 Greece Ecommerce Website Based – Gross Merchandise Value Trend Analysis, 2018-2027
13.3 Greece Ecommerce Live Streaming – Gross Merchandise Value Trend Analysis, 2018-2027
14. Greece Ecommerce Market Size and Forecast by Location
14.1 Greece Ecommerce Market Share by Location, 2022 vs. 2027
14.2 Greece Ecommerce Cross Border – Gross Merchandise Value Trend Analysis, 2018-2027
14.3 Greece Ecommerce Domestic – Gross Merchandise Value Trend Analysis, 2018-2027
15. Greece Ecommerce Market Size and Forecast by Device
15.1 Greece Ecommerce Market Share by Device, 2022 vs. 2027
15.2 Greece Ecommerce Mobile – Gross Merchandise Value Trend Analysis, 2018-2027
15.3 Greece Ecommerce Desktop – Gross Merchandise Value Trend Analysis, 2018-2027
16. Greece Ecommerce Market Size and Forecast by Operating System
16.1 Greece Ecommerce Market Share by Operating System, 2022 vs. 2027
16.2 Greece Ecommerce iOS/macOS – Gross Merchandise Value Trend Analysis, 2018-2027
16.3 Greece Ecommerce Android – Gross Merchandise Value Trend Analysis, 2018-2027
16.4 Greece Ecommerce by Other Operating Systems – Gross Merchandise Value Trend Analysis, 2018-2027
17. Greece Ecommerce Market Size and Forecast by City
17.1 Greece Ecommerce Market Share by City, 2022 vs. 2027
17.2 Greece Ecommerce Tier 1 – Gross Merchandise Value Trend Analysis, 2018-2027
17.3 Greece Ecommerce Tier 2 – Gross Merchandise Value Trend Analysis, 2018-2027
17.4 Greece Ecommerce Tier 3 – Gross Merchandise Value Trend Analysis, 2018-2027
18. Greece Ecommerce Market Size and Forecast by Payment Instrument
18.1 Greece Ecommerce Market Share by Payment Instrument, 2022
18.2 Greece Ecommerce Credit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.3 Greece Ecommerce Debit Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.4 Greece Ecommerce Bank Transfer – Gross Merchandise Value Trend Analysis, 2018-2027
18.5 Greece Ecommerce Prepaid Card – Gross Merchandise Value Trend Analysis, 2018-2027
18.6 Greece Ecommerce Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2018-2027
18.7 Greece Ecommerce Other Digital Payment – Gross Merchandise Value Trend Analysis, 2018-2027
18.8 Greece Ecommerce Cash – Gross Merchandise Value Trend Analysis, 2018-2027
19. Greece Ecommerce by Consumer Demographics
19.1 Greece Ecommerce Market Share by Age Group, 2022
19.2 Greece Ecommerce Market Share by Income Level, 2022
19.3 Greece Ecommerce Market Share by Gender, 2022
20. Further Reading
2.1 About PayNXT360
20.2 Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings