Germany Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2023 Update

Germany Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2023 Update

According to PayNXT360, social commerce industry in Germany is expected to grow by 15.0% on annual basis to reach US$12.64 billion in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 14.4% during 2023-2028. The social commerce GMV in the country will increase from US$12.64 billion in 2023 to reach US$24.74 billion by 2028.

The trend of social commerce has been gaining rapid momentum among consumers in Germany. According to PayNXT360 estimates, over 32% of all the online shoppers in the Germany have already made purchases through social media platforms, with discount codes being the major trigger driving purchases through social channels in the Germany.

Over 37% of the shoppers made a purchase from the social media platforms due to the availability of discount codes. However, other factors, including product exclusivity, ease of purchase, and influencer marketing have also led to the growth of social commerce. With social networks driving impulsive purchases in Germany, PayNXT360 expects a steady growth outlook for the sector in the medium to long-term perspective.

Innovative startups are funding rounds to expand social commerce experiences in Germany

More and more retailers are looking to tap into the growth opportunity offered by the social commerce sector in Germany. As a result, many innovative startups have emerged in the Germany, allowing retailers to reach potential buyers by offering social live and social commerce experiences. These firms are now raising capital to further expand their presence and growth in the Germany.

• In August 2022, LiSA, a German startup in the social commerce space, announced that the firm had raised €2.7 in a funding round, which was led by TechVision Fund. The startup enables online retailers to tap into the potential of social commerce. The headless content management system enables retailers and online platforms to build social commerce experiences for their customers. This in turn drives the customer engagement, conversions, and organic social sharing rates for retailers and online platforms.

• In July 2022, Charles, another German-based startup, announced that the firm had raised €19.5 in a Series A funding round to drive conversational commerce growth in the European region. The investment round was led by Salesforce Ventures, HV Capital, and Accel. The firm enables merchants to provide customers with a conversational commerce experience through messaging apps. Through Charles, retailers can sell their products through chat, while offering them a personalized experience.

These innovative startups, along with their multi-million-dollar fundraising rounds are expected to keep supporting the growth of the social commerce industry in Germany from the short to medium-term perspective.

Social media buyers prefer different social media channels to make purchases online in Germany

Amid the growing shift to social channels, Germans are preferring a wide range of social media platforms to complete their purchases. The rising shift to social channels has resulted in a growing investment from these firms, and the trend is projected to further continue from the short to medium-term perspective. YouTube, for instance, has announced that the firm will make a further push into the social commerce space in 2023, which will subsequently drive investment from the firm in the sector.

Rising inflation and surging cost of living is projected to impact the short-term growth of the social commerce industry in Germany

The macroeconomic factors have had a severe impact on consumer spending, as the surging inflation and cost of living are denting the monthly budget for many across German. This is evident in the double-digit decline experienced by online sales during October – November 2022 period. According to a report from the German Federal Association for eCommerce, online sales declined by 16.8% compared to the same period in 2021.

This decline in online sales has also had an impact on social commerce sales. Consumer spending is expected to remain affected from the short to medium-term perspective. Consequently, the growth of the social commerce market in Germany is expected to remain subdued over the next few quarters.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at Germany level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Germany. Below is a summary of key market segments:

Germany Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Germany Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

• Germany Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028
Clothing & Footwear
Beauty and Personal Care
Food & Grocery
Appliances and Electronics
Home Improvement
Travel
Hospitality

• Germany Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028
B2B
B2C
C2C

• Germany Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028
Mobile
Desktop

• Germany Social Commerce Industry Market Size and Forecast by Location, 2019-2028
Domestic
Cross Border

• Germany Social Commerce Industry Market Size and Forecast by Location, 2019-2028
Tier-1 Cities
Tier-2 Cities
Tier-3 Cities

• Germany Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028
Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Other Digital Payment
Cash

• Germany Social Commerce Industry Market Size and Forecast by Platforms
Video Commerce
Social Network-Led Commerce
Social Reselling
Group Buying
Product Review Platforms

• Germany Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2022
By Age
By Income Level
By Gender

Reasons to buy

• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.