Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Report Description

Strategic partnerships are rising in the German prepaid card market. As demand for digital payment instruments increased amid the pandemic, fintech companies invested in digital wallets. Moreover, prepaid card providers expanded their product portfolio with new product launches targeting teenagers, corporates and festivals, to capture a larger market share in Germany.

Moreover, with the country's growing popularity of digital wallets, BNPL giant Klarna acquired Germany-based digital wallet provider, Stocard for around €110 million in July 2021. Since the digital wallet was intended to launch its BNPL product like Klarna, the BNPL giant acquired the digital wallet to expand its market share in Germany.

Prepaid card companies are launching products targeting the young generation

In October 2021, Berlin-based startup, Bling Card, has partnered with France-based e-money and payment provider, Treezor to launch a secured prepaid pocket money card and a financial education app for children and teens in Germany. Bling will be leveraging Treezor’s Banking-as-a-Service (BaaS) for technical and regulatory payment functions. This prepaid card can be used by children and teenagers to pay independently, including online transactions within the country.

According to the company, it will be relying on certified educators and experts for the educational content of the app. Most importantly, the parents can manage the card via the app with money transfers, setting limits of the card and also rewarding their child on completion of their tasks. Since Treezor is a Principal Member of Mastercard, users can use the card wherever Mastercard is accepted.

Accor launched gift cards aiming travelers in Germany

With the onset of the pandemic, consumers' preferences shifted towards experiences instead of material gifts. So, various partnerships are building up to provide innovative gift card solutions of hotel experiences to generate a revenue stream. For instance,
In January 2021, hospitality technology provider Hoist Group partnered up with global hospitality group Accor to offer a unique Gift Card product for their guests in Germany.
The Accor's ALL Gift Cards can be bought by the customers to provide hotel experiences as gifts to be used by the recipient at a time and location of the recipient's choice.
Customers can offer ALL Gift Card to be redeemed for staycation breaks, enabling the recipient in the United Kingdom and Germany for their loved ones.
Recipients can use ALL Gift Card from hotels and brands such as Fairmont, Sofitel, MGallery, Pullman, Mercure, Novotel, and ibis.

Public transport providers introducing prepaid cards in Germany

With the increasing necessity for contactless payments amid pandemic, the government is taking various initiatives to introduce contactless prepaid cards for reducing cash usage in the country. For instance,
In October 2021, Germany’s public transport company, Berliner Verkehrsbetriebe (BVG), introduced a new method of payment in buses in the form of prepaid cards in Germany.
The passengers will be able to avail all the bus rides by loading maximum credit of 150 euros on the card and can also be used on all commodities available in BVG customer centers.
Initially, BVG prepaid cards will be available in the customer centers, which can be loaded there or in the online portal.
This transit card is not specifically tied to any particular person, and the amount can be withdrawn if not in use.

According to PayNXT360, the prepaid card market (value terms) in Germany increased at a CAGR of 9.9% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 11.4%, increasing from US$29.78 billion in 2022 to reach US$45.94 billion by 2026.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Germany. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Germany.
Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Germany. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Germany Digital Wallet Market Size and Forecast
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction

Germany Digital Wallet Market Size and Forecast by Key Segments
Retail Shopping (Value, Volume, Avg. Value)
Travel (Value, Volume, Avg. Value)
Entertainment and Gaming (Value, Volume, Avg. Value)
Restaurant (Value, Volume, Avg. Value)
Recharge and Bill Payment (Value, Volume, Avg. Value)

Germany Prepaid Card Industry Market Attractiveness
Load Value Trend Analysis
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Germany Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Germany Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Germany Prepaid Card Consumer Usage Trends
By Age Group
By Income Group
By Gender

Germany General Purpose Prepaid Card Market Size and Forecast

Germany Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
By Open Loop Gift Card
By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
By Retail Consumer Segment
By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Germany Entertainment and Gaming Prepaid Card Market Size and Forecast

Germany Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
By Open Loop Teen and Campus Prepaid Card
By Closed Loop Teen and Campus Prepaid Card

Germany Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Germany Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Germany Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Germany Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
By Retail
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Germany Transit and Tolls Prepaid Card Market Size and Forecast

Germany Healthcare and Wellness Prepaid Card Market Size and Forecast

Germany Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Germany Fuel Prepaid Cards Market Size and Forecast

Germany Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy
In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Germany.
Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.