Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Report Description

According to PayNXT360, the prepaid card market (value terms) in Europe increased at a CAGR of 8.5% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 10.3%, increasing from US$251.53 billion in 2022 to reach US$372.77 billion by 2026.

According to PayNXT360’s Q4 2021 Global Prepaid Cards Market Survey, consumers and retailers have mostly avoided cash transactions due to the fear of spreading the Coronavirus in the last four to six quarters in Europe. The trend has propelled the demand for digital wallets in many European countries. It was also observed that consumers from the United Kingdom, Germany, France, Italy, and Sweden are getting more influenced to use prepaid cards during this period. Consequently, PayNXT360 expects increasing fundraising activities and innovative product launches by fintech companies in the next four to six quarters in the European prepaid card market.

FinTech companies are raising funds to integrate social banking with prepaid card programs in the United Kingdom

As more and more consumers in the country demand innovative prepaid payment instruments and digital banking services, new startups are emerging and raising funding rounds in the United Kingdom to compete with more established players. For instance,
In August 2021, Kroo, a London-based social banking startup, raised US$24.5 million in Series A Funding. According to Kroo, the social bank is planning to use the funding to bulk up operations, improve its app, and grow the team before its planned launch in 2022.
The startup is aiming to allow its users to participate in shared financial activity and back social causes with financial might. Notably, Kroo is planning to test this concept through a prepaid card offering in partnership with PayrNet.

Partnerships are rising to develop digital instant prepaid gift card solution in France

The French e-commerce industry provided an impetus to the usage of gift cards among customers. Consequently, the payment service providers and digital gift card providers are collaborating to provide innovative product solutions to attract more customers. For instance,
In April 2021, payment services provider, Nets and gift card provider, Gifted, are collaborating to introduce a digital prepaid gift card solution in France.
With this new offering, consumers can instantly receive the single-use gift card in their wallet.
Moreover, the merchant customers can also integrate these cards into their regular payments system.

PayNXT360 expects that this new innovative solution is convenient for consumers, but the merchants can also quickly onboard these gift cards into their platform. Therefore, the partnership is expected to capture a more extensive customer base in the short to medium term.

Public transport providers introducing prepaid cards in Germany

With the increasing necessity for contactless payments amid pandemic, the government is taking various initiatives to introduce contactless prepaid cards for reducing cash usage in the country. For instance,
In October 2021, Germany’s public transport company, Berliner Verkehrsbetriebe (BVG), introduced a new method of payment in buses in the form of prepaid cards in Germany.
The passengers will be able to avail all the bus rides by loading maximum credit of 150 euros on the card and can also be used on all commodities available in BVG customer centers.
Initially, BVG prepaid cards will be available in the customer centers, which can be loaded there or in the online portal.
This transit card is not specifically tied to any particular person, and the amount can be withdrawn if not in use.

Fintech companies are partnering with football clubs in Italy to launch prepaid cards for football fans

Various fintech companies are developing innovative products in partnership with football clubs targeting football fans, thereby increasing their customer base. For instance,
In December 2021, an Italian professional football club based in Rome, AS Roma, has partnered with a British fintech company, REPX, to launch an innovative new prepaid card for Giallorossi fans.
The Giallorossi prepaid card is specifically designed for the fans to interact with their favorite team. Moreover, the Giallorossi fans can access exclusive offers and get notified about merchandising, buying tickets, also for getting invitations for exclusive events.
The users of the prepaid card will also get the benefit of transferring money instantly between supporters without any charge.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Europe. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Europe.
Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

This title from PayNXT360 is a bundled offering, combining one regional and 15 country reports:

1. Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Austria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Belgium Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Denmark Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Finland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. France Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Greece Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Italy Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. Netherlands Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Norway Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
12. Poland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
13. Spain Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
14. Sweden Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
15. Switzerland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
16. United Kingdom Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. With over 100 KPIs, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Digital Wallet Market Size and Forecast
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction

Digital Wallet Market Size and Forecast by Key Segments
Retail Shopping (Value, Volume, Avg. Value)
Travel (Value, Volume, Avg. Value)
Entertainment and Gaming (Value, Volume, Avg. Value)
Restaurant (Value, Volume, Avg. Value)
Recharge and Bill Payment (Value, Volume, Avg. Value)

Prepaid Card Industry Market Attractiveness
Load Value Trend Analysis
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

General Purpose Prepaid Card Market Size and Forecast

Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
By Open Loop Gift Card
By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
By Retail Consumer Segment
By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Entertainment and Gaming Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
By Open Loop Teen and Campus Prepaid Card
By Closed Loop Teen and Campus Prepaid Card

Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
By Retail
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Transit and Tolls Prepaid Card Market Size and Forecast

Healthcare and Wellness Prepaid Card Market Size and Forecast

Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Fuel Prepaid Cards Market Size and Forecast

Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy
In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Europe.
Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.