Egypt Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Egypt Prepaid Card and Digital Wallet Business and Investment Opportunities Databook – Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend

Report Description

In recent years, the digitalization of payment instruments created a significant growth opportunity for fintech companies in Egypt. Moreover, according to PayNXT360’s Q4 2021 Global Prepaid Card Market Survey, the adoption of digital wallets has increased substantially since the onset of Covid-19. Additionally, government initiatives are boosting the demand.

The Central Bank of Egypt played an essential role in digitizing the economy. For instance, in September 2021, the bank approved licenses allowing the merchants to accept contactless payments from mobile phones. Consequently, the new initiative has also helped the vast unbanked population of the country. Together with this, the Egyptian government is also planning to launch a single transit card, which may further support the growth of the prepaid card market in the next four to eight quarters.

Partnerships are rising to launch prepaid card in the Egyptian market

Egypt has a huge unbanked population, and various partnerships are witnessed to develop innovative digital solutions to cater to the monetary needs of these Egyptians. For instance,
In December 2021, Egypt-based fintech, Khazna partnered with Egypt-based e-payment end-to-end solutions provider Masria Digital Payments (MDP), and ADIB- Egypt bank to launch Khazna Meeza Prepaid Card in the country.
Customers will be able to access the new card through the Khazna app.
The prepaid card will be rolled out by the e-payment provider, MDP.

Fintech companies are collaborating with banks to offer digital payroll solutions

Egypt is home to many migrant workers, and many of them have no access to bank accounts. Therefore, companies face many challenges while paying salaries or any incentives. Therefore, fintech companies are launching innovative solutions for the payment of employees. For instance,
In August 2021, Dopay, an Egypt-based fintech, partnered with Bank ABC Egypt to offer digital payroll solutions to the corporate clients of Bank ABC.
The fintech can offer this digital payroll service after obtaining a banking license from the Central Bank of Egypt (CBE) through Bank ABC.
Companies will be able to pay their employees through the Dopay digital payroll and payment platform instantly.
Additionally, employees will be able to receive salaries via a prepaid debit card.

Mastercard is expanding its reach in the Egyptian prepaid cards market

With the increasing Covid measures, various companies are reshaping the business by integrating technology. The trend propelled various partnerships to emerge in the country to capture market share. For instance,
In May 2021, Mastercard partnered with Egypt-based payment app Telda to launch prepaid cards in the country.
The users will be able to access various app features, such as sending and receiving money through the app and the digital card, without any bank account.

PayNXT360 expects that these alternative banking services offered by the virtual system will match the changing digital payments pattern of the consumers, resulting in the high adoption of such prepaid payment instruments in the country.

According to PayNXT360, the prepaid card market (value terms) in Egypt increased at a CAGR of 14.9% during 2017-2021. Over the forecast period of 2022 to 2026, the market is expected to record a CAGR of 16.2%, increasing from US$2.75 billion in 2022 to reach US$5.00 billion by 2026.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Egypt. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Egypt.
Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Egypt. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Egypt Digital Wallet Market Size and Forecast
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction

Egypt Digital Wallet Market Size and Forecast by Key Segments
Retail Shopping (Value, Volume, Avg. Value)
Travel (Value, Volume, Avg. Value)
Entertainment and Gaming (Value, Volume, Avg. Value)
Restaurant (Value, Volume, Avg. Value)
Recharge and Bill Payment (Value, Volume, Avg. Value)

Egypt Prepaid Card Industry Market Attractiveness
Load Value Trend Analysis
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2016 – 2025

Market Share Analysis by Prepaid Card Categories

Egypt Open Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Egypt Closed Loop Prepaid Card Future Growth Dynamics, 2016 – 2025
Transaction Value Trend Analysis
Transaction Volume Trend Analysis
Average Value per Transaction
Number of Cards

Egypt Prepaid Card Consumer Usage Trends
By Age Group
By Income Group
By Gender

Egypt General Purpose Prepaid Card Market Size and Forecast

Egypt Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute
By Open Loop Gift Card
By Closed Loop Gift Card
Gift Card Market Size and Forecast by Consumer Segments
By Retail Consumer Segment
By Corporate Consumer Segment
Gift Card Market Share Analysis by Retail Categories
Gift Card Market Share Analysis by Gifting Occasion
Gift Card Market Share Analysis by Purchase Location

Egypt Entertainment and Gaming Prepaid Card Market Size and Forecast

Egypt Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
By Open Loop Teen and Campus Prepaid Card
By Closed Loop Teen and Campus Prepaid Card

Egypt Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Egypt Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Egypt Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Egypt Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
By Retail
By Small Scale Business Segment
By Mid-Tier Business Segment
By Enterprise Business Segment
By Government Segment

Egypt Transit and Tolls Prepaid Card Market Size and Forecast

Egypt Healthcare and Wellness Prepaid Card Market Size and Forecast

Egypt Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Egypt Fuel Prepaid Cards Market Size and Forecast

Egypt Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy
In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Egypt.
Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.