Egypt Embedded Finance Business and Investment Opportunities Databook – 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update

Egypt Embedded Finance Business and Investment Opportunities Databook – 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update

According to PayNXT360, the embedded finance industry in the country is expected to grow by 32.0% annually to reach US$1,034.8 million in 2024.

The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 44.1% from 2024 to 2029. The country's embedded finance revenues will increase from US$1,034.8 million in 2024 to reach US$6,433.2 million by 2029.

The embedded finance sector in Egypt has experienced steady growth over the past few months, driven by increased adoption of digital payments and innovative fintech solutions. Sub-segments such as embedded lending and insurance are gaining momentum as businesses seek to enhance customer experiences and advance financial inclusion.

Embedded finance sector in Egypt has shown significant progress, driven by advancements in digital payments and the rise of innovative fintech solutions. Key sub-segments such as embedded lending and insurance are gaining traction, enhancing customer experiences and promoting financial inclusion. As the market continues to expand, supported by government initiatives and strategic partnerships, Egypt is well-positioned to harness embedded finance to foster economic growth and improve financial access for underserved communities. The ongoing development of regulatory frameworks further underscores the country's commitment to creating a conducive environment for the sector's growth and innovation.

Looking forward, the Egyptian embedded finance market is set for further expansion, bolstered by government initiatives supporting digital transformation and the continued evolution of the fintech ecosystem. As more companies integrate financial services into their platforms, Egypt is well-positioned to leverage embedded finance to drive economic growth and improve access to financial services for underserved communities.

Product & Innovation

National Bank of Egypt and E-commerce Integration

In December 2023, the National Bank of Egypt introduced an embedded payment solution for e-commerce platforms. This solution allows merchants to offer seamless payment options within their online stores. This initiative aims to simplify the payment process for online shoppers and enhance their overall experience.

Fawry's New Financial Services

In January 2024, Fawry launched a suite of embedded financial services, including digital lending and insurance products, integrated into its existing payment platform. This expansion allows users to access a broader range of financial services through the app.

Thndr's Investment Platform Enhancements

In February 2024, Thndr enhanced its investment platform with new features that enable users to invest in fractional shares and access embedded financial advisory services. These updates aim to broaden investment opportunities and make financial markets more accessible.
These product launches highlight the growing trend of integrating financial services into digital platforms in Egypt, improving accessibility and convenience for consumers.

Strategic Partnerships

National Bank of Egypt and E-commerce Integration

The National Bank of Egypt's new embedded payment solution for e-commerce platforms was introduced in December 2023. It aims to streamline the payment process for online merchants and customers.

Fawry's New Financial Services

In January 2024, Fawry's suite of embedded financial services, including digital lending and insurance, was integrated into its payment platform, providing users with enhanced financial services. These partnerships underscore the ongoing integration of financial services into digital platforms in Egypt, reflecting the sector's growth and evolution.

Regulatory Changes

Central Bank of Egypt's Digital Payment Strategy

In early 2024, the Central Bank of Egypt launched a digital payment strategy to promote cashless transactions and improve the regulatory framework for fintech companies, supporting the growth of embedded finance solutions.

Regulatory Framework for Fintech Companies

The Egyptian government is developing a robust regulatory framework for fintech companies, including guidelines for embedded finance services, to streamline operations and ensure consumer protection.

Focus on Financial Inclusion

The Egyptian government is prioritizing financial inclusion, promoting initiatives that encourage the adoption of embedded finance solutions among underserved populations through partnerships with fintech firms. These regulatory advancements demonstrate Egypt's commitment to fostering a supportive environment for the growth of embedded finance, enhancing innovation and expanding access to financial services.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.

PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of Embedded Finance industry in Egypt. Below is a summary of key market segments:

Egypt Embedded Finance Market Size and Forecast

• Embedded Finance by Key Sectors
Retail
Logistics
Telecommunications
Manufacturing
Consumer Health
Others

• Embedded Finance by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Finance by Distribution Model
Own Platforms
Third Party Platforms

Egypt Embedded Insurance Market Size and Forecast

• Embedded Insurance by Industry
Embedded Insurance in Consumer Products
Embedded Insurance in Travel & Hospitality
Embedded Insurance in Automotive
Embedded Insurance in Healthcare
Embedded Insurance in Real Estate
Embedded Insurance in Transport & Logistics
Embedded Insurance in Others

• Embedded Insurance by Consumer Segments
B2B
B2C

• Embedded Insurance by Type of Offering
Embedded Insurance in Product Segment
Embedded Insurance in Service Segment

Embedded Insurance by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Insurance by Distribution Model
Own Platforms
Third Party Platforms

• Embedded Insurance by Distribution Channel
Embedded Sales
Bancassurance
Broker’s/IFA’s
Tied Agents

• Embedded Insurance by Insurance Type
Embedded Insurance in Life Segment
Embedded Insurance in Non-Life Segment

• Embedded Insurance in Non-Life Segment
Motor Vehicle
Fire and Property
Accident and Health
General Liability
Marine, Aviation and other Transport
Other

Egypt Embedded Lending Market Size and Forecast

• Embedded Lending by Consumer Segments
Business Lending
Retail Lending

• Embedded Lending by B2B Sectors
Embedded Lending in Retail & Consumer Goods
Embedded Lending in IT & Software Services
Embedded Lending in Media, Entertainment & Leisure
Embedded Lending in Manufacturing & Distribution
Embedded Lending in Real Estate
Embedded Lending in Other

• Embedded Lending by B2C Sectors
Embedded Lending in Retail Shopping
Embedded Lending in Home Improvement
Embedded Lending in Leisure & Entertainment
Embedded Lending in Healthcare and Wellness
Embedded Lending in Other

• Embedded Lending by Type
BNPL Lending
POS Lending
Personal Loans

• Embedded Lending by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Lending by Distribution Model
Own Platforms
Third Party Platforms

Egypt Embedded Payment Market Size and Forecast

• Embedded Payment by Consumer Segments
B2B
B2C

• Embedded Payment by End-Use Sector
Embedded Payment in Retail & Consumer Goods
Embedded Payment in Digital Products & Services
Embedded Payment in Utility Bill Payment
Embedded Payment in Travel & Hospitality
Embedded Payment in Leisure & Entertainment
Embedded Payment in Health & Wellness
Embedded Payment in Office Supplies & Equipment
Embedded Payment in Other

• Embedded Payment by Business Model
Platforms
Enabler
Regulatory Entity

• Embedded Payment by Distribution Model
Own Platforms
Third Party Platforms

Egypt Embedded Wealth Management Market Size and Forecast

Egypt Asset Based Finance Management Industry Market Size and Forecast
• Asset Based Finance by Type of Asset
Hard Assets
Soft Assets

• Asset Based Finance by End Users
SME’s
Large Enterprises

Reasons to buy

• In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.

• Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.