The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,995	209 Pages	Packaged Facts	January, 2025	LA19425052

Best Price Guarantee
Price	from $3,995
Length	209 Pages
Publisher	Packaged Facts
Published Date	January, 2025
SKU	LA19425052

The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies

This report delves into consumer insights of Walmart shoppers, focusing on demographics, perceptions, motivations, and behaviors related to dietary and shopping choices. It also explores the current retail grocery market landscape, Walmart's sales trends, as well as competitive strategies.

The report covers Walmart's US sales trends and e-commerce performance from fiscal years 2019 to 2024, and provides estimates of Walmart's US grocery market share from 2021 to 2024. It analyzes the reasons behind and implications of shifts in consumer perceptions and behaviors, highlighting future market opportunities.

Included are numerous tables with numerical survey data on consumer demographics and psychographics, as well as various marketing photographs. The report offers an in-depth look at historical trends impacting the food and beverage market.

Executive Summary
- Inflation Drives Consumers to Walmart: A Value-Oriented Advantage
  - Walmart's Competitive Strategies for Growth
  - Key Consumer Demographics
  - Scope
Recent Historical Trends
- Highlights
- Rising Prices: From Supply Chain Crunches to Inflation
  - Table Consumer Concerns about Rising Food Prices, 2021 – 2024 (percent of consumers)
  - Rising Prices Impact Consumer Behavior
  - Cutting Back on Household Expenses
    - Table Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
    - Table Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
    - Table Consumer Spending on "Extras", 2023 – 2024 (percent of consumers)
  - Private Labels Are More Desirable as Prices Rise
  - The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
  - Consumers Find Price More Important for Food Purchase Decisions in 2024
- Snacking and Healthy Eating Habits
  - Snacking Trends Are Important to Retail Grocery Sales
  - Trends in 2022
  - Changes to Snacking Habits in 2023
    - Table Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
- Online Grocery Shopping and Convenience Food Options
  - The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
  - Use of Meal Kit Delivery Services in 2021 and 2022
  - Activity in 2023 and 2024
    - Table Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
    - Table Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
    - Table Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
    - Table Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
- Work Habits
  - Food Trends in the Context of Changes to Work
  - Changes to Work Patterns Continued in 2022
  - Working from Home in 2023
    - Table Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
    - Table Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
    - Table Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
    - Table Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
  - Work Habits in 2024
    - Table Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
  - Typical Work Arrangements
- Personal Feelings of Wellbeing
  - Reporting Negative Mental States in 2023
  - Continuing Mental and Physical Health Effects in 2024
    - Table Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
  - Stress Levels and Impact on Food/Beverage Consumption
Overview and Grocery Market Trends
- Highlights
- Failure of The Proposed Kroger-Albertsons Merger
- US Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Expansion and Continued Household Adoption
- Brick and Mortar Stores Expanding and Promoting E-Commerce Options
  - Retail Stores Rely More On Impulse Purchases
  - Private Label Products Are a Driver of In-Store Traffic, Online Sales, and Retailer Loyalty
    - Table Selected Private Label Grocery Brands Available Via Online Ordering
  - Launching Online Grocery Shopping Via Third-Party Delivery Companies
  - Expanding Direct Grocery Store Ordering Options
  - "Dark Stores" or Grocery Fulfillment Centers Can Increase Operational Efficiency
  - Third-Party Ordering Platforms Make Offering Online Groceries Possible for Independents
    - Table Selected Online Grocery Platform Providers
  - Continuing Challenges to Online Grocery Services Satisfying Consumer Desires
  - Pickup Can Solve the Last-Mile Problem
- Convenience Can Be the Ultimate Selling Point for Busy Consumers
  - Online Grocery and Prepared Meals from Retailers
  - Meal Kits
  - Meal Delivery Services
- Clean Label Trends
  - There Is No Single Universal Definition of "Clean Label"
  - Popular Media Effects on Food Perceptions: Healthfulness, Safety, Environmental Sustainability, and Human and Animal Welfare Are Scrutinized
  - Different Levels of Processing
  - Some Grocery Products Are Shedding the Image of Being Highly Processed
  - Companies Are Investing in Big Data to Satisfy Consumer Desires for Transparency
  - Consumers Think Small and Medium Businesses Have More Credibility
Walmart Sales and Competitive Strategies
- Highlights
- Walmart Sales Trends
  - US Net Sales by Merchandise Category
    - Table Walmart US Net Sales by Merchandise Category, Fiscal Years 2019 – 2024 (million dollars)
  - E-Commerce Sales
    - Table Walmart US E-Commerce Sales, Fiscal Years 2019 – 2024 (billion dollars)
  - Grocery Market Share
- Competitive Strategies
Walmart Shopper Demographics
- Highlights
- Walmart Shopping Penetration
  - Table Shopping at Walmart by Store Format, 2024 (percent of consumers)
  - Table Shopping at Walmart by Store Format, 2020 – 2024 (percent of consumers)
  - Table Frequency of Shopping at Walmart Neighborhood Markets or Walmart Supercenters in the Last 30 Days, 2024 (percent of consumers)
  - Table Use of Walmart Grocery Delivery Services or Walmart Credit Card, 2024 (percent of consumers)
  - Table Frequency of Use of Walmart Grocery Delivery, 2024 (percent of consumers)
  - Table Frequency of Shopping for Groceries at Walmart vs. Other Retailers, 2024 (percent of consumers)
  - Table Grocery Share of Typical Weekly Spending among Mass Merchandisers, 2024 (percent of consumers who shop at each store)
- Trends by Gender
  - Table Shopping at Walmart by Gender, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Gender, 2024 (percent of consumers)
- Trends by Age Bracket
  - Table Shopping at Walmart by Age Bracket, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Age Bracket, 2024 (percent of consumers)
- Patterns Based on Household Income
  - Table Shopping at Walmart by Household Income Bracket, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Household Income Bracket, 2024 (percent of consumers)
- Regional Differences
  - Table Shopping at Walmart by US Region, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by US Region, 2024 (percent of consumers)
- Urban, Suburban, and Rural Consumers
  - Table Shopping at Walmart by County Size, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Urban/Suburban/Rural Living, 2024 (percent of consumers)
- Educational Attainment
  - Table Shopping at Walmart by Educational Attainment, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Educational Attainment, 2024 (percent of consumers)
- Presence of Children in the Household
  - Table Shopping at Walmart by Parenthood, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Presence of Children in the Household, 2024 (percent of consumers)
- Race/Ethnicity
  - Table Shopping at Walmart by Race/Ethnicity, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Race/Ethnicity, 2024 (percent of consumers)
- Trends by Plant-Forward Diets Followed
  - Table Shopping at Walmart by Plant-Forward Diets Followed, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Plant-Forward Diets Followed, 2024 (percent of consumers)
- Online Grocery Shoppers (Food Delivery and Pickup Services)
  - Table Shopping at Walmart by Use of Online Grocery Delivery Services in the Last 30 Days, 2024 (percent of consumers)
  - Table Frequent Shopping at Walmart by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
Consumer Psychographics and Motivations for Eating Choices
- Highlights
- Consumers Who Shop at Walmart Frequently Shop Around
  - Table Grocery Purchases from Selected Retailers in the Last 30 Days by Frequency of Shopping at Walmart, 2024 (percent of consumers)
- Reasons Consumers Shop for Groceries at Walmart
  - Table Reasons for Shopping at Walmart, 2024 (percent of consumers who report shopping at Walmart)
- How Consumers Would Be Convinced to Shop for Groceries at Walmart More Often
  - Table Ways that Would Convince People to Shop for Groceries at Walmart More Often, 2024 (percent of consumers)
  - Table Ways that Would Convince People to Shop for Groceries at Walmart More Often, 2024 (percent of consumers who would be strongly convinced)
- Reasons Consumers Do Not Shop for Groceries at Walmart More Often
  - Table Reasons Consumers Do Not Shop for Groceries at Walmart More Often, 2024 (percent of consumers who shop at Walmart a few times per year or less often)
- Food Prices, SNAP Benefits, and Shopping Around
  - Table Consumer Agreement on Statements about Food Prices, Shopping Around, Enjoyment of Grocery Shopping, and Convenience, 2024 (percent of consumers)
  - Table Consumer Agreement on Statements about Food Prices, Shopping Around, Enjoyment of Grocery Shopping, and Convenience, 2024 (percent of consumers who strongly agree)
- Priorities When Choosing Where to Shop for Groceries
  - Table Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers)
  - Table Priorities When Choosing Where to Shop for Groceries (Continued), 2024 (percent of consumers)
  - Table Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers rating highest priority)
  - Table Priorities When Choosing Where to Shop for Groceries (Continued), 2024 (percent of consumers rating highest priority)
- Priorities Placed on Food Characteristics
  - Table Priorities Placed on Food Characteristics, 2024 (percent of consumers)
  - Table Priorities Placed on Food Characteristics, 2024 (percent of consumers rating highest priority)
- Grocery Shopping and Meal Planning Habits
  - Table Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers)
  - Table Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers who always or usually follow each behavior)
- Cooking Skills
  - Table Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
  - Table Consumer Rating of Cooking Skills, 2024 (percent of consumers)
- Organic Food Purchases
  - Table Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
- Food Processing and Clean Ingredients and Labels
  - Table Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
- Willingness to Pay More for Premium Food Characteristics
  - Table Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
- Humane Treatment of Animals and Local Sourcing
  - Table Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
- Sustainability Trends
  - What Consumers Think about Sustainability Issues and Sustainable Lifestyles
    - Table Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
    - Table Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers who agree)
    - Table Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
    - Table Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers who think each practice is important)
  - Recycling and Composting Services
    - Table Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
    - Table Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
  - Thoughts on Packaging and Waste
    - Table Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
    - Table Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
    - Table Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
  - Consumers Think that Environmental Responsibility Is Personal
    - Table Environmental Attitudes among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who completely agree)
- Consumer Attitudes on Food and Health
  - Cooking Attitudes
    - Table Cooking Attitudes among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)
  - Attitudes on Convenience Foods, Being Busy, and Stress
    - Table Attitudes on Convenience Foods, Being Busy, and Stress among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)
  - Nutrition and Health Attitudes
    - Table Nutrition and Health Attitudes among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)
  - Attitudes on Premium Foods and Paying for Food
    - Table Attitudes on Premium Foods and Paying for Food among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)
- Openness to New Food Experiences
  - Table Attitudes on Openness to New Food Experiences among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)
  - Attitudes on Exercise and Alternative Medicine
    - Table Attitudes on Exercise, Mental Health, and Alternative Medicine among Walmart Shoppers in the Last 30 Days, 2024 (percent of consumers who agree completely)