Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,400	101 Pages	Packaged Facts	December, 2016	LA15193175

Best Price Guarantee
Price	from $2,400
Length	101 Pages
Publisher	Packaged Facts
Published Date	December, 2016
SKU	LA15193175

Special offer: now 20% off original full report price

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition examines the market for packaged tea across the U.S. retail spectrum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, and the Internet.

This report also focuses on retail packaged tea and not tea sold at foodservice, although some foodservice trends are touched upon.

Executive Summary
- Scope of Report
- Report Methodology
- Tea Sales Rise to $7.3 billion
  - Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
- Tea by Channel
- IRI-tracked Tea Shoots Up
  - Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
- Looking Ahead
  - Table Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
- Tea Culture Blossoms
- Functional: The Next Wave
- Consumer Shifts Create Opportunity and Peril
- Powerhouse Brands Target RTD Tea
- Tea Market Share Spread Out
- Marketing Trends
- Product Trends
- Retail Trends
- Tea Market Share Spread Out
- Tea Consumption Trends
- Hot and Cold Tea Usage by Gender
  - Table Tea Usage by Gender, 2016
Tea Trends & Opportunities
- Key Opportunities
  - Tea Culture Blossoms
  - Gourmet Gear
  - Functional: The Next Wave
- Factors to Market Growth
  - Consumer Shifts Create Opportunity and Peril
  - Powerhouse Brands Target RTD Tea
Market Size and Projections
- Market Size and Segmentation
  - Tea Sales Rise to $7.3 billion
    - Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
  - Tea by Channel
    - Table Share of U.S. Sales of Tea by Channel, 2016 (percent)
  - IRI-tracked Tea Shoots Up
    - Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
  - Looking Ahead
    - Table Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
The Marketers
- Marketer Shares
  - Tea Market Share Spread Out
    - Table Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
  - Pepsi Lipton Tea Partnership Tops RTD Tea
    - Table Top Marketers of Canned and Bottled Tea, 2016 (in millions)
    - Table Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
  - Gold Peak Tops Refrigerated Tea
    - Table Top Marketers of Refrigerated Tea, 2016 (in millions)
    - Table Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
  - Lipton Tops Bagged/Loose Tea Segment
    - Table Top Marketers of Tea (Bags/Loose), 2016 (in millions)
    - Table Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
  - Four Players with Double Digit Share in Single-Cup Tea
    - Table Top Marketers of Single-Cup Tea, 2016 (in millions)
    - Table Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
  - Private Label Tea Market Feels the Pain
    - Table Private Label Tea, 2016 (in millions)
Marketing and New Product Trends
- Range of Approaches
  - Global Positioning at Lipton
  - Experiential Effort for Lipton Sparkling Ice Tea
  - Pure Leaf Moves into Television
  - Brisk Targets Urban Teens
  - Gold Peak Takes It Home
  - Snapple Goes Madcap
  - "Butterflyz" at Fuze
  - AriZona and Marketing
  - The Honesty Index
  - Celestial Makeover Misstep
- Product Trends
  - Expanding Premium Tier
  - Natural Strategies
  - Sparkling Products in the Spotlight
  - Tea Lattes Proliferate
  - Exotic Flavor Directions
  - Specialty Teas Advancing
  - Matcha: The Superfood Tea
  - Unrest in Kombucha
  - Single-Serve Form
  - Instant Tea
  - Segmentation in Hot Tea
Retail Trends
- Changing Retail Landscape
  - Consumer Mindsets Are Shifting
  - Developments in Mass Channels
  - Tea Retailers
  - Tea Cafés
  - Online Channel
The Tea Consumer
- Tea Consumption Trends
  - Table Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
  - Table Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
- Hot and Cold Tea Usage by Gender
  - Table Tea Usage Rates by Gender, 2016
- Gender Differences in Frequency of Consumption
  - Table Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
- Tea Channel Shopping by Gender
  - Table Tea Purchasing Patterns by Retail Channel: By Gender, 2016
- Tea Type Preferences
  - Table Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
  - Table Tea Usage Rates by Form: Overall and by Age Bracket, 2016
  - Table Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
  - Table Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
  - Table Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
- Brand Preference Trends
  - Table Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
  - Table Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
  - Table Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
- Tea Consumer Demographics
  - Table Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
  - Table Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)