Salty Snacks: U.S. Market Trends and Opportunities

Salty Snacks: U.S. Market Trends and Opportunities

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In recent years, some consumers have moved away from the traditional three meals per day and shifted into a lifestyle involving increased snacking, or multiple smaller meals, throughout the day. Contributing to the ubiquitous consumption of salty snacks, these products are readily available in vending machines and grab-and-go retail outlets such as convenience stores and gas stations. In grocery stores, snacks are often featured in locations conducive to impulse purchases, such as checkout lanes.These factors, coupled with a steadily rising population, confer stability to the US market for salty snacks.

US producers benefit from limited competition by foreign firms inmost categories, due to food safety concerns. At the same time, US snack food manufacturers have been able to expand their global presence, bolstered by strong brand identities and a reputation for quality among many international consumers. While product prices may rise along with costs for ingredients(e.g., wheat, soybean oil) and other inputs (e.g., fuel, labor), snacks are generally considered “affordable luxury items”—a perception among consumers that helps snack producers avoid severe cyclical fluctuations. Facing difficult economic circumstances, many consumers trade down to less expensive products, such as private-label brands, rather than eschewing this category of food altogether.

About the Report

The information in this report is excerpted from two reports focusing on salty snacks by MarketResearch.com subsidiaries:

· the Freedonia Focus report Salty Snacks: United States
(Freedonia Group, March 2018),

· the “Salty Snacks” chapter in US Food Market Outlook 2018
(Packaged Facts, January 2018)

A full outline of the coverage provided in this report is available in the Table of Contents and List of Tables and Figures.