Prepaid and Gift Cards in the U.S., 6th Edition

The successes of general-purpose reloadable prepaid cards—image, features, value, and access to digital commerce—have helped the industry position itself for further growth, providing opportunity for GPR prepaid accounts to appeal to a broader audience, including digital-forward Millennials; those seeking multiple banking accounts, each for different purposes; contract workers; the self-employed; and small businesses. Products targeting each of these audience members have been developed and are gaining traction in the marketplace.

Meanwhile,store gift cards remain a retail fixture, but their maturity is at once a testament to success and an impediment to growth. Gift card industry participants are helping to spur growth by honing the gift card retailer loyalty proposition, helping to positioning the cards beyond one-and-done usage.

These are among the important trends and developments Packaged Facts examines in Prepaid and Gift Cards in the U.S., 6th Edition. The report provides industry participants with a wealth of insights to help them navigate this quickly changing and growing market. For the purposes of this report, prepaid cards consist of closed-loop and open-loop (general-purpose) prepaid cards, including consumer general-purpose reloadable, government-administered, payroll,healthcare, rewards and incentives, and gift cards.