Pet Supplements in the US, 10th Edition

Pet Supplements in the US, 10th Edition

Market Overview The pet supplement market in the United States has experienced significant growth, with sales surpassing $2.7 billion. The pet supplement market is dominated by products for dogs, which account for 77% of sales, followed by cats at 21%. Growth in the market is driven by the increasing focus on pet health and wellness, with supplements addressing conditions such as mobility, skin and coat health, and anxiety. The rise in pet obesity and aging pets has further fueled the demand for health supplements. This comprehensive report by Packaged Facts provides an in-depth analysis of the market dynamics, consumer trends, retail and marketing trends, and regulatory landscape shaping the industry.

Consumer Trends Pet owners are increasingly treating their pets as family members, leading to a higher willingness to invest in their health. There is a notable overlap between human and pet supplement use, with many pet owners seeking similar health benefits for their pets. In particular there will be continued interest in CBD supplements for pets, although regulatory approval is still pending.

Retail and Marketing Trends The retail landscape for pet supplements is evolving, with online sales outpacing traditional brick-and-mortar channels. Major online platforms like Amazon and Chewy are leading the market, offering a wide range of products. In-store purchases are still significant, particularly in pet specialty stores and farm & feed stores, which provide a diverse selection of supplements.

Regulatory Landscape The regulation of pet supplements is overseen by the FDA and AAFCO, with a focus on ensuring product safety and efficacy. The National Animal Supplement Council (NASC) plays a crucial role in setting industry standards. The report also discusses the ongoing efforts to regulate CBD supplements for pets, including safety studies and the need for FDA approval.

Market Outlook The pet supplement market is poised for continued growth, driven by the increasing awareness of pet health and wellness. The report projects a shift towards more specialized products, including life-stage specific supplements, especially those focused on senior pets, as well as veterinary formulations and supplements focusing on overall health and wellness.