Pet Supplements in the U.S., 8th Edition
This Packaged Facts report, Pet Supplements in theU.S., 8th Edition, examines the U.S. market for nutritional supplementsfor pets—dogs, cats, birds, small mammals, and reptiles, collectively. The term“supplement” as used in this report refers to products sold in traditionalsupplement forms including pills, tablets, powders, liquids, and sprays. The primaryfocus is on products for dogs and cats, which account for a large preponderanceof U.S. retail sales, but coverage also extends to other types of companionanimals.
Specifically excluded are:
·pet foods marketed as complete and balanceddiets, including those featuring novel functional ingredients
·functional treats—products with functionalbenefits due to nutritional supplement-based ingredients but marketed primarilyas treats (covered in Packaged Facts’ PetTreats and Chews in the U.S., 3rd Edition)
·supplements for equines
·supplements for fish, most of which are watertreatment products to control algae, fungi, parasites, etc.
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