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Pet Supplements in the U.S., 6th Edition
This Packaged Facts report examines the U.S. market for nutritional supplements for pets—dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The focus is on products for dogs and cats, which account for over 95% of the market, although coverage also extends to other types of companion animals. Specifically excluded are:
Pet foods marketed as complete and balanced diets, including those featuring novel ingredients such as glucosamine;
Functional treats—supplements in treat format marketed primarily as treats; and
Supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.
Executive Summary
The Market
Scope of Report
Report Methodology
Pet Supplement Sales Experience Modest Growth in 2016
Condition-Specific Pet Supplement Purchasing by Supplement Type
Dogs Continue to Drive Pet Supplement Sales
Market Outlook
Pet Supplement Regulation
The Marketers
Competitive Overview
Mergers & Acquisitions
Marketer & Brand Shares
Marketing & New Product Trends
Joint Health, Digestive Health Top Supplement Types
Pet Specialty Supplements a Popular Choice with Pet Owners
Mass-Market Activity in Pet Supplements
Table IRI-Tracked Multi-Outlet Sales of Pet Supplements by Marketer and Brand (millions of dollars and percent)
Marketing & New Product Trends
Chapter Highlights
Marketing & New Product Trends
Joint Health, Digestive Health Top Supplement Types
Table Purchasing Patterns for Pet Vitamins/Supplements vs. Pet Food vs. Pet Treats: By Health Condition Treated, 2016 (percent of pet product purchasers)
Competition from Pet Food and Treats
Table Level of Agreement with the Statement, "High-quality pet foods are effective for preventive healthcare," 2014-2016 (percent of pet owners)