Pet Services in the US, 3rd Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,250	227 Pages	Packaged Facts	October, 2024	LA19240116

Best Price Guarantee
Price	from $3,250
Length	227 Pages
Publisher	Packaged Facts
Published Date	October, 2024
SKU	LA19240116

Pet Services in the US, 3rd Edition

This report focuses on non-medical pet services for dogs and cats in the US, including grooming, boarding (overnight) and daycare, training, and pet sitting/walking, with niche and emerging areas such as waste retrieval, travel, and end-of-life services also discussed. Report coverage also includes pet insurance as a financial service and key category for market growth.

Pet insurance remains the standout performer, surging from 14% of non-medical pet services sales in 2019 to a projected 34% in 2024, reflecting a double-digit compound annual growth rate driven in part by the increased enrollment of cats.

The information in this report was obtained from primary and secondary research. Our estimates of market size and company performance are based on reported revenues of pet services providers, government data including US Bureau of Labor Statistics, and figures from other market research sources. Primary research includes national online consumer polls of US adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts. Detailed consumer demographics discussion also draws on trended MRI-Simmons National Consumer Studies.

Executive Summary
- Scope & Methodology
  - Scope of Report
  - Methodology
- Market Overview
- Opportunities
Market Overview
- Chapter Highlights
- Market Size and Growth
  - Sales Expected to Climb 10% in 2024
    - Table US Sales of Non-Medical Pet Services by Category, 2022 – 2024P (million dollars and percent change)
    - Table Share of US Pet Services Sales by Category, 2022 – 2024P (percent)
  - Hands-on Services Account for Two-Thirds of the Market
  - Dogs Dominate Spending Across Categories
    - Table Dollar Shares and Shares of Non-Medical Pet Services Spending: Dog Owners vs. Cat Owners, 2024P (million dollars and percent share)
  - Pandemic Impact
    - Table Sales of Non-Medical Pet Services by Category, 2019 – 2023 (million dollars and percent change)
  - Pet Care Spending Increases Are Partly a Function of Inflation
  - Economic Stress/Inflation Takes a Toll
    - Table Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 – 2024 (percent of pet services customers with 2+ years as pet owners)
    - Table Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generational Cohort, 2024 (percent)
    - Table Pet Services Usage Rates by Type: Overall and by Dog/Cat Ownership, 2019 – 2024 (thousands of dog/cat households overall and percent)
    - Table Overall Dog/Cat Customer Base for Pet Services by Type, 2019 – 2024 (thousand households and percent change)
  - Pet Grooming Considered Second-Most Important Non-Medical Pet Service
    - Table Types of Services Considered Most Important to Pet Health and Wellness: Pet Owners Overall, Dog Owners, and Cat Owners, 2024 (percent)
  - Pet Care Spending and the Un-Freezing of Student Loans
    - Table Student Loan Patterns Among Dog Owners: Overall and by Genera on, 2024 (percent with loans, thousands of borrowers, percent of total borrowers, and index)
  - Pet Population Outlook: Dog Population Trends Are Cause for Caution
    - Table Household Ownership Rates for Dogs vs. Cats, 1990 – 2024 (percent)
    - Table Number of Dog or Cat Households, 2019 – 2024 (thousands and percent change)
  - Pet Shelter Data as Indicator
  - Upscale Demographics
    - Table Usage Rates for Non-Medical Pet Services by Household Income, 2024 (percent and index of dog/cat households)
  - Puppy/Kitten and Senior Pet Population
    - Table Ownership Patterns for Dogs and Cats by Age of Pets, 2020 – 2024 (percent and thousands of dog and cat households)
- Market Outlook
  - Consumer Sentiment and the Economy
  - Market to Reach $19 Billion by 2028
    - Table Projected Sales of Non-Medical Pet Services by Type, 2023-2028P (million dollars and percent change)
  - Forecast Caveats
- Industry Trends
  - Competitive Structure
    - Table Number of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
    - Table Percentage Share of US Pet Care Establishments by Business Structure and Number of Employees, 2014-2022 (even years)
  - Veterinary Share of Pet Care Service Revenues
    - Table Revenue Share of Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors, 2023 (million dollars and percent)
  - The Franchise Revolution
  - Pet Supplies Plus + Wag N' Wash
  - Dogtopia
  - Propelled Brands Acquires Camp Bow Wow from Mars
  - EarthWise Pet
  - Woof Gang Bakery & Grooming
  - Other Leading Pet Service Franchises
  - More Franchisors Entering the Market
  - Best Friends Pet Care Teams with Walmart, Meijer
  - Other Non-Franchise Pet Services Chains
  - Walmart To Roll Out Five More Pet Services Centers
  - Pet Specialty Retailers Heavily Reliant on Services
  - Petco
  - PetSmart
  - Chewy Focuses on CarePlus Pet Insurance, Virtual Vet Care
  - Rover and Wag! Dominate App-Based Pet Sitting/Walking
- Consumer Trends
  - Pet Service Professionals Have More Influence on Millennials/Gen Z
    - Table Most Important Sources of Pet Care Information: Overall, Dog Owners vs. Cat Owners, and by Genera on, 2024 (percent of pet owners)
  - Usage Rates for Pet Insurance Show Strain on Consumer Finances
    - Table Topline Usage Rates for Pet Services, Overall and by Type: By Dog or Cat Ownership, 2019 – 2024 (percent of dog/cat owning households)
  - Customer Base Overlap Between Vet Services and Non-Medical Pet Services
    - Table Share of "Hands-On" Non-Medical Pet Service Users Who Are Also Veterinary Services Customers: Dog Owners vs. Cat Owners, 2019 – 2024
Pet Grooming
- Chapter Highlights
- Category Overview
  - Grooming Feeling the Economic Crunch Post Pandemic
    - Table Sales of Pet Grooming, 2019 – 2023 (million dollars and percent change)
    - Table Projected Sales of Pet Grooming, 2024P – 2028P (million dollars and percent change)
  - Market Headwinds
  - Groomer Shortages
    - Table Level of Agreement with the Selected Statements About Dog Grooming Services, 2024 (percent of dog owners)
  - DIY Dog Grooming
- Competitive Landscape
  - Range of Service Providers
  - The Franchise Boom
  - Walmart to Add More Pet Services Centers
  - Loyalty Programs
  - Self-Wash
  - Mobile Grooming
  - App-Based Petcare
- Consumer Focus
  - Usage Rates for Pet Grooming
    - Table Usage Rates for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 – 2024 (percent of dog/cat owning households)
  - Size and Growth of Customer Base for Pet Grooming
    - Table Customer Base for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2019 – 2024 (thousand households)
  - Shares of Pet Grooming Customer Base by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Use of Pet Grooming Services, 2019 vs. 2024 (thousands of households and percent change)
  - Detailed Demographics
    - Table Customer Demographics for Pet Grooming Services, 2024 (dog/cat-owning households)
Pet Boarding and Daycare
- Chapter Highlights
- Category Overview
  - Boarding and Daycare Bounce Back
    - Table Sales of Pet Boarding/Daycare, 2019 – 2023 (million dollars and percent change)
    - Table Projected Sales of Pet Boarding/Daycare, 2024P – 2028P (million dollars and percent change)
  - The Home Work Factor to Daycare
- Competitive Landscape
  - Range of Service Providers
  - Dogtopia
  - Camp Bow Wow
  - Other Franchisors
  - Best Friends Pet Care Offering Daycare Services in Walmart, Meijer
  - PetSmart PetsHotels Number 200+
  - Pet Shop Consolidator EarthWise Folds in Services Including Daycare
  - Dogdrop Focuses on Convenience, Short-Term Options
  - Loyalty Programs and Promotions
  - Feline Focus
  - Luxury Trend Is Ongoing
- Consumer Focus
  - Usage Rates
    - Table Usage Rates for Pet Boarding and Pet Daycare Services: Overall and by Dog/Cat Ownership, 2019 – 2024 (percent of dog/cat owning households)
  - Size and Growth of Customer Base
    - Table Customer Base for Pet Boarding and Pet Daycare Services: Overall and by Types of Pets Owned, 2019 – 2024 (thousands of households)
  - Shares of Customer Base by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Use of Pet Boarding Services, 2019 vs. 2024 (thousands of households and percent change)
  - Pet Daycare
    - Table Key Growth Demographics for Use of Pet Daycare Services, 2019 vs. 2024 (thousands of households and percent change)
  - Detailed Demographics
    - Table Customer Demographics for Pet Boarding Services, 2024 (dog/cat-owning households)
    - Table Customer Demographics for Pet Daycare Services, 2024 (dog/cat-owning households)
Pet Training
- Chapter Highlights
- Category Overview
  - Category Challenged by Economy, Decline in Dog Population
    - Table Sales of Pet Training Services, 2019 – 2023 (million dollars and percent change)
    - Table Projected Sales of Pet Training Services, 2024P – 2028P (million dollars and percent change)
  - DIY Training
- Competitive Landscape
  - Range of Service Providers
  - Franchisors Play a Growing Role
  - Bark Busters
  - Dog Training Elite
  - Sit Means Sit
  - Boarding/Daycare Cross-Overs
  - Zoom Room Aims to Transform Dog Training with Innovative Business Model
  - Training a Core Services Offering for Petco and PetSmart
  - Virtual Training Ongoing Post Pandemic
    - Table Use of Smartphones for Communication and Information: By Genera on, 2024 (percent of adults overall vs. pet owners)
  - App-Based Dog Training
- Consumer Focus
  - Usage Rates and Customer Base
    - Table Customer Base for Dog Training Services, 2019 – 2024 (percent and thousands of households)
    - Table Ownership Patterns for Dogs by Age of Pets, 2020 – 2024 (in percent and thousands of dog households)
  - Top Demographics
    - Table Key Growth Demographics for Use of Dog Training Services, 2019 vs. 2024 (thousands of households and percent change)
  - Detailed Demographics
    - Table Customer Demographics for Dog Training Services, 2024 (dog-owning households)
Non-Financial Pet Services
- Chapter Highlights
- Category Overview
  - Pet Sitting/Walking Category Realizes Post-Pandemic Rebound
    - Table Sales of Pet Singing/Walking and "Other Pet Services" Categories, 2019 – 2023 (million dollars and percent change)
    - Table Projected Sales of Pet Singing/Walking and "Other Pet Services" Categories, 2024P – 2028P (million dollars and percent change)
- Competitive Landscape
  - Range of Service Providers
  - Rover Goes Private
  - Wag! Continues to Branch Out
  - Fetch! Pet Care
  - DoodyCalls
  - Pet Butler
  - New Forays into Pet Travel
  - Sniffspot Expands to All Fifty States
  - End of Life and Bereavement Services
Pet Insurance
- Chapter Highlights
- Category Overview
  - Pet Insurance Is Top Performer
    - Table Pet Insurance Sales, 2019 – 2023 (million dollars and percent change)
    - Table Projected Pet Insurance Sales, 2024P – 2028P (million dollars and percent change)
    - Table Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2024 (percent of dog/cat veterinary customers)
  - High Cost of Veterinary Insurance a Key Driver
  - Cats Outrunning Dogs as New Pet Insurance Clients
  - Premiums Soaring
  - Penetration Remains Stubbornly Low
  - Nationwide Nixes 100,000 Customers
  - PAW Act Could Make Vet Care and Pet Insurance More Affordable
- Competitive Landscape
  - Market Overview
  - Market Rapidly Consolidating, Led by JAB/IPG
  - Chubb Acquires Healthy Paws for $300 Million
  - Trupanion Revenues Top $1 Billion in 2023
  - Retailers Continue to Seek Representation
  - Chewy and Trupanion and Lemonade
  - Petco and Nationwide
  - Walmart Teams with Fetch and Nationwide
  - Costco and Figo (IAIC)
  - Human Insurance Company Cross-Over Branding
  - Employee Benefits Programs
  - States Gradually Adopting New Regulations
- Consumer Focus
  - Note on MRI-Simmons Data on Pet Insurance/Wellness Plans
  - Usage Rates
    - Table Usage Rates for Pet Insurance*: By Types of Pets Owned, 2010 – 2024 (percent of dog/cat owning households)
  - Size and Growth of Customer Base
  - Customer Shares by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Pet Insurance* Coverage, 2019 vs. 2024 (in thousands and percent)
  - Detailed Demographics
    - Table Customer Demographics for Pet Insurance* Plans, 2024 (dog/cat-owning households)