Pet Services in the US, 2nd Edition

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,250	230 Pages	Packaged Facts	November, 2023	LA18339477

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $3,250
Length	230 Pages
Publisher	Packaged Facts
Published Date	November, 2023
SKU	LA18339477

Pet Services in the US, 2ND Edition

This report focuses on non-medical pet services for dogs and cats in the US, including grooming, boarding (overnight) and daycare, training, and pet sitting/walking, with niche and emerging areas such as end-of-life services and waste retrieval services also discussed. Report coverage also includes pet insurance as a financial service – and a key category for market growth.

The COVID-19 pandemic exacted a toll on non-medical pet services that continues to be felt. The market didn’t rebound to its pre-pandemic 2019 sales levels until 2022, when 8% growth lifted sales to $11 billion. While an additional 8% growth is projected for 2023, in real dollar terms the post-pandemic rebound is less impressive than it may sound, as much of dollar growth stems from the macroeconomic factor of high price inflation in pet services. Posing a challenge to the pet industry as a whole is the gradually declining dog population, only partially offset by cat population growth.

Market innovation opportunities remain, nonetheless, as hands-on pet services increasingly become a chain retail affair, including a wave of franchise activity as well as initiatives by or partnerships with retail giants. Notably, Walmart has opened its first Walmart Pet Services Center combining veterinary and grooming services, with dedicated signage and entrance along the Walmart storefront. Not only are traditional pet product retailers becoming more reliant on pet services for one-stop shopping appeal, but veterinary and non-medical pet service providers will become even more heavily reliant upon retailers for growth.

At the same time, on the financial end of the pet services market, pet insurance has risen in the past few years to claim the top spot by market share, representing 30% of sales as of 2023, up from 14% in 2019, reflecting a double-digit compound annual growth rate during the 2019-2023 period. Along with vastly increased consumer awareness over the past decade, the high cost of veterinary services has been a key factor to the pet insurance boom, along with disproportionate growth in pet insurance for cats.

The information contained in this report was obtained from primary and secondary research. Our estimates of market size and company performance are based on reported revenues of pet services providers, government data including US Bureau of Labor Statistics, and figures from other market research sources. Primary research includes national online consumer polls of US adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts. Detailed consumer demographics discussion also draws on trended MRI-Simmons National Consumer Studies.

Executive Summary
- Scope & Methodology
  - Scope of Report
  - Methodology
- Market Overview
  - Market Segmentation and Performance by Category
  - Competitive Structure
  - Overview of Consumer Usage Rates
- Grooming
  - Sales and Market Share
  - Competitive Overview
  - Consumer Focus
- Boarding & Daycare
  - Sales and Market Share
  - Competitive Overview
  - Consumer Focus
- Training
  - Sales and Market Share
  - Competitive Overview
  - Consumer Focus
- Other Non-Financial Pet Services
  - Sales and Market Share
  - Competitive Overview
- Pet Insurance
  - Sales and Market Share
  - Competitive Overview
  - Consumer Focus
- Opportunities
  - Franchising
  - Retail-ization
  - Omniservice and Omnimarket
  - Health & Wellness and the Veterinary Synergy
  - Pet Insurance
  - Old Dogs, New Tricks
  - Subscription/Membership Programs and Shopper Loyalty
  - Consolidation
  - Technology
  - Cats
  - Meeting Pet Care DIYers Halfway
  - Senior / Overweight / Special Needs Pets
  - Payment Options
  - Pets and Human Health
  - Pet Service Professionals Increasingly Influential
Market Overview
- Chapter Highlights
- Market Performance
  - Market Segmentation and Performance by Category
    - Table US Sales of Non-Medical Pet Services by Category, 2021 - 2023P (million dollars and percent change)
  - Spending on Dogs Dominates Across Categories
    - Table Dollar Shares and Shares of Non-Medical Pet Services Spending: Dog Owners vs. Cat Owners, 2023P (million dollars and percent share)
    - Table Sales of Non-Medical Pet Services by Category, 2019 - 2023P (million dollars and percent change)
    - Table Changes in Levels of Pet Care Spending in Last 12 Months, February 2021, January 2022, and February 2023 (percent of pet care customers)
    - Table Overall Dog/Cat Owner Usage Rates by Pet Service Category, 2020/21 - 2022/23 (percent of dog/cat owning households)
    - Table Overall Dog/Cat Owner Customer Base by Pet Service Category, 2020/21 - 2022/23 (thousand households and percent change)
  - Pet Care Spending and the Un-Freezing of Student Loans
    - Table Student Loans Overall by Geographic Region and Generational Cohort: Dog Owners, 2022/23 (percent, thousand borrowers, and index)
  - Pet Population Outlook: Dog vs. Cat Trends
    - Table Dog- and Cat-Owning Household Population by Generational Cohort, 2017/18 - 2022/23 (thousands)
    - Table Number of U.S. Households with Dogs/Puppies vs. Cats/Kittens, Fall 2014 - Spring 2023 (thousands)
  - Upscale Demographics
    - Table Usage Indexes for Pet Services by Demographic, 2022/23 (base index among dog/cat owners = 100)
  - Senior Pet Population
  - Market to Reach $19 Billion by 2028
    - Table Projected Sales of Non-Medical Pet Services by Type, 2023P-2028P (million dollars and percent change)
  - Pandemic Intensifies Focus on Health and Wellness
- Industry Trends
  - Competitive Structure
    - Table Number of US Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
  - Veterinary Share of Pet Care Service Revenues
    - Table Revenue Share of Selected Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services Sectors, 2022 (million dollars and percent)
  - The Franchise Revolution
  - Other Leading Pet Care Franchises
  - Non-Franchise Chain Best Friends Pet Care Teams with Walmart, Meijer
  - Other Non-Franchise Pet Services Chains
  - Rover and Wag! Dominate App-Based Pet Sitting/Walking
  - Walmart Opens First Walmart Branded Pet Services Center
  - Pet Specialty Retailers Increasingly Reliant on Services
  - Chewy Focuses on CarePlus Pet Insurance, Virtual Vet Care
- Overview of Consumer Usage Rates
  - Pet Service Professionals Increasingly Influential
    - Table Most Important Sources of Pet Care Information: Overall, by Dog vs. Cat Owners, and by Generational Cohort, 2023 (percent)
  - Pet Insurance Is the Growth Category
    - Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2017/18 - 2022/23 (percent of dog/cat owning households)
Pet Grooming
- Chapter Highlights
- Category Overview
  - Grooming Feeling the Economic Crunch Post Pandemic
    - Table Sales of Pet Grooming, 2019 - 2023P (million dollars and percent change)
    - Table Projected Sales of Pet Grooming, 2024P - 2028P (million dollars and percent change)
  - Inflationary Effects
- Competitive Landscape
  - Range of Service Providers
- Consumer Focus
  - Usage Rates for Pet Grooming
    - Table Usage Rates for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2017/18 - 2022/23 (percent of dog/cat owning households)
  - Size and Growth of Customer Base for Pet Grooming
    - Table Customer Base for Pet Grooming Services: Overall and by Dog/Cat Ownership, 2017/18 - 2022/23 (thousand households)
  - Shares of Pet Grooming Customer Base by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Use of Pet Grooming Services, 2012/13, 2017/18, and 2022/23 (thousands and percent)
    - Table Usage Rates for Pet Grooming Services by Demographic, 2012/13 - 2022/23 (every other year) (percent of dog/cat owning households)
    - Table Customer Base for Pet Grooming Services by Demographic, 2012/13 - 2022/23 (every other year) (thousand dog/cat-owning households)
    - Table Usage Indexes for Pet Grooming Services by Demographic, 2012/13 - 2022/23 (every other year) (base index among dog/cat owners = 100)
Pet Boarding & Daycare
- Chapter Highlights
- Category Overview
  - Boarding and Daycare Buck Post Pandemic Headwinds
    - Table Sales of Pet Boarding/Daycare, 2019 - 2023P (million dollars and percent change)
    - Table Projected Sales of Pet Boarding/Daycare, 2024P - 2028P (million dollars and percent change)
  - The Home Work Factor to Daycare
- Competitive Landscape
  - Range of Service Providers
- Consumer Focus
  - Usage Rates
    - Table Usage Rates for Pet Boarding and Pet Daycare Services: Overall and by Dog/Cat Ownership, 2017/18 - 2022/23 (percent of dog/cat owning households)
  - Size and Growth of Customer Base
    - Table Customer Base for Pet Boarding and Pet Daycare Services: Overall and by Types of Pets Owned, 2017/18 - 2022/23 (thousands of households)
  - Shares of Customer Base by Dog/Cat Ownership
  - Top Demographics
    - Table Key Customer Growth Demographics for Use of Pet Boarding Services, 2012/13, 2017/18, and 2022/23 (in thousands and percent)
    - Table Key Customer Growth Demographics for Use of Pet Daycare Services, 2012/13, 2017/18, and 2022/23 (thousands and percent)
    - Table Usage Rates for Pet Boarding Services by Demographic, 2012/13 - 2022/23 (every other year) (percent of dog/cat owning households)
    - Table Customer Base for Pet Boarding Services by Demographic, 2012/13 - 2022/23 (every other year) (thousand households)
    - Table Usage Indexes for Pet Boarding Services by Demographic, 2012/13 - 2022/23 (every other year) (base index among dog/cat owners = 100)
    - Table Usage Rates for Pet Daycare Services by Demographic, 2012/13 - 2022/23 (every other year) (percent of dog/cat owning households)
    - Table Customer Base for Pet Daycare Services by Demographic, 2012/13 - 2022/23 (every other year) (thousand households)
    - Table Usage Indexes for Pet Daycare Services by Demographic, 2012/13 - 2022/23 (every other year) (base index among dog/cat owners = 100)
Pet Training
- Chapter Highlights
- Category Overview
  - Post Pandemic Headwinds Take a Toll
    - Table Pet Training Sales, 2019 - 2023P (million dollars and percent change)
    - Table Projected Pet Training Sales, 2024P - 2028P (million dollars and percent change)
- Competitive Landscape
  - Range of Service Providers
- Consumer Focus
  - Usage Rates
    - Table Usage Rates for Pet Training Services: Overall and by Dog/Cat Ownership, 2017/18 - 2022/23 (percent of dog/cat owning households)
  - Size and Growth of Customer Base
    - Table Customer Base for Pet Training Services: Overall and by Dog/Cat Ownership, 2017/18 - 2022/23 (thousands of households)
  - Shares of Customer Base by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Use of Pet Training Services, 2012/13, 2017/18, and 2022/23 (in thousands and percent)
    - Table Usage Rates for Pet Training Services by Demographic, 2012/13 - 2022/23 (every other year) (percent of dog/cat owning households)
    - Table Customer Base for Pet Training Services by Demographic, 2012/13 - 2022/23 (every other year) (thousand households)
    - Table Usage Indexes for Pet Training Services by Demographic, 2012/13 - 2022/23 (every other year) (base index among dog/cat owners = 100)
Other Non-Financial Pet Services
- Chapter Highlights
- Category Overview
  - Pet Sitting/Walking Category Realizes Post Pandemic Rebound
    - Table Sales of Pet Sitting/Walking and "Other Pet Services" Categories, 2019 - 2023P (million dollars and percent change)
    - Table Projected Sales of Pet Sitting/Walking and "Other Pet Services" Categories, 2024P - 2028P (million dollars and percent change)
- Competitive Landscape
  - Range of Service Providers
  - Rover: Revenues Up, Share Prices Down
  - Wag! Goes Public, Continues Expansion into Tech-Based Wellness
  - Barkly Pets Calls It Quits
  - Fetch! Pet Care
  - DoodyCalls
  - Pet Butler
  - End of Life and Bereavement Services
  - Sniffspot Pioneers Outdoor Space Rentals
Pet Insurance
- Chapter Highlights
- Category Overview
  - Pet Insurance Is Star Pet Services Performer
    - Table Pet Insurance Sales, 2019 - 2023P (million dollars and percent change)
    - Table Projected Pet Insurance Sales, 2024P - 2028P (million dollars and percent change)
    - Table Percent of Dog vs. Cat Owners Who Have Pet Medical/Veterinary Coverage: Overall vs. Pet Insurance, 2023 (percent of dog/cat owners)
  - Cats Outrunning Dogs as New Pet Insurance Clients
  - High Cost of Veterinary Insurance a Key Factor
  - Eyes on the Price
- Competitive Landscape
  - Market Consolidation
  - JAB's Independence Pet Group Acquires Crum & Forster, Pethealth
  - Trupanion Revenues up 29% in 2022
  - Retailer Involvement Is Mostly a PR Tack
  - Human Insurance Company Cross-Over Branding
  - Employee Benefits Programs
  - New Regulations?
- Consumer Focus
  - Note on MRI-Simmons Data
  - Usage Rates
    - Table Usage Rates for Pet Insurance/Veterinary Expense Plans: By Types of Pets Owned, 2017/18 - 2022/23 (percent of dog/cat owning households)
  - Size and Growth of Customer Base
    - Table Customer Base for Pet Insurance/Veterinary Expense Plans: Overall and by Dog/Cat Ownership, 2017/18-2022/23 (thousand households)
  - Customer Shares by Dog/Cat Ownership
  - Top Demographics
    - Table Key Growth Demographics for Veterinary Expense Plan/Pet Insurance Coverage, 2012/13, 2017/18, and 2022/23 (in thousands and percent)
    - Table Usage Rates for Pet Insurance/Veterinary Expense Plans by Demographic, 2012/13 - 2022/23 (every other year) (percent of dog/cat owning households)
    - Table Customer Base for Pet Insurance/Veterinary Expense Plans by Demographic, 2012/13 - 2022/23 (every other year) (thousand households)
    - Table Usage Indexes for Pet Insurance/Veterinary Expense Plans by Demographic, 2012/13 - 2022/23 (every other year) (base index among dog/cat owners = 100)