Pet Product Retail and Internet Shopping Trends, 5th Edition

Pet Product Retail and Internet Shopping Trends, 5th Edition


In the wake of pet care (especially pet food) price inflation, affordability is in the limelight, with retailers and e-tailers focusing on value to attract shoppers and compete for customer loyalty. In the short term, the foremost opportunity for pet retailers will be to help pet owners navigate tough economic times by offering new products to facilitate DIY pet care, value-priced products including private labels, and flexible payment options. Related strategic opportunities discussed in this report include customer reward programs, automatic ordering services, and direct-to-consumer sales.

This report focuses on retail and e-commerce sales and pet product shopping patterns in the US. The analysis includes topline sales and channel quantification for pet foods/treats and non-food pet supplies, with separate focus chapters on pet food and on pet medications (excluding supplements). Veterinary channel product sales are noted in context, particularly for the pet medications category. Retail sales of pet products will reach $98 billion in 2024, although the 2024 growth rate is down from COVID-19 and inflation-fueled gains in 2021 through 2023. Breaking out retail sales by product sector, pet food/treats account for 69% of the total.


  • Executive Summary
    • Scope & Methodology
    • Market Overview
      • Table US Retail Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P and 2028P (billion dollars)
    • Opportunities
  • Market Sales Overview
    • Chapter Highlights
    • Market Size and Growth
      • Sales Growth at 3% in 2024
        • Table US Retail Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P and 2028P (billion dollars)
        • Table US Retail Sales Growth for Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P (percent)
      • E-Commerce vs. Brick & Mortar Retail Sales
        • Table Pet Product Retail Sales and Shares: E-commerce vs. Brick & Mortar, 2019 – 2024P and 2028P (billion dollars, percent growth, and percent share)
      • Pet Specialty vs. All Other Sales
      • Retail Channel Pet Product Sales and Shares
        • Table Retail Sales of Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
        • Table Dollar Sales Growth Rate for Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRs)
        • Table Retail Dollar Shares for Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
      • Retail Pet Food Sales and Shares
        • Table Retail Sales of Pet Food/Treats: Overall E-Commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
        • Table Dollar Sales Growth Rate for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
        • Table Retail Dollar Shares for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
      • Retail Non-Food Pet Supplies Sales and Shares
        • Table Retail Sales of Non-Food Pet Supply Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
        • Table Dollar Sales Growth Rate for Non-Food Pet Supply Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
        • Table Retail Dollar Shares for Non-Food Pet Supplies: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
  • Competitive Landscape
    • Chapter Highlights
    • The Pet Industry Omnimarket
      • Omnimarket vs. Omnichannel
      • Pet Industry Reset
      • Wellness as Omnimarket Driver
      • Keeping Up with the Kingpins
    • The Competition Toolbox
      • Consumer Priorities in Choosing Pet Retailers
        • Table Especially Important Considerations in Choosing Where to Buy Pet Products, 2024 (percent of pet product shoppers)
      • Affordability in the Limelight
      • Sales as Bargaining Chips for Customers
        • Table Sales and Promotion Psychographics: By Generation, 2024 (percent of adults overall and pet owners completely or somewhat agreeing)
      • Navigating Pet Product Price Inflation
      • New Success with Store Brands
        • Table Store Brand Usage Rates by Dog or Cat Product Category: By Generation, 2024 (percent of category purchasers)
        • Table Selected Psychographics Related to Store Brands: Adults Overall vs. Pet Owners, 2024 (percent)
      • Rewards Programs, Store Brands, and Customer Loyalty
      • Autoship, Subscribe & Save
      • Home Delivery, BOPUS, and Curbside
      • Direct-to-Consumer
      • Flexible Payment Options
        • Table Use of "Buy Now, Pay Later" Plans Among Pet Owners, 2024 (percent)
      • AI Making Its Mark
      • The Retail-ization of Vet and Pet Care Services
        • Table Most Important Sources of Pet Care Information: By Generation, 2024 (percent of pet owners)
  • Focus on Pet Food
    • Chapter Highlights
    • Pet Food Sales and Shares
      • Retail vs. Veterinary
        • Table Retail Sales of Pet Food/Treats: Overall, Retail Sector, and Veterinary Sector, 2019 – 2024P and 2028P (billion dollars)
        • Table Compound Annual Growth Rates for Pet Food/Treats: Overall, Retail Sector, and Veterinary Sector, 2019 – 2024P and 2024P – 2028P (percent)
      • Retail Sector: E-commerce vs. Brick & Mortar
        • Table Retail Sales of Pet Food/Treats: Overall E-Commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
        • Table Dollar Sales Growth Rate for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
        • Table Retail Dollar Shares for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
    • Channel Shopping Patterns
      • Topline Trends by Leading Channel and Retailers
        • Table Pet Food Shopping Patterns by Channel, 2019 – 2024 (percent of pet owners)
        • Table Pet Food Shopping Patterns by Leading Retailers, 2022 – 2024 (percent of pet owners)
        • Table Pet Food Shopper Draw of Leading Channel and Retailer Classifications, 2022 – 2024 (percent of pet owners)
        • Table Pet Food Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (thousand households)
      • Retail Shopping Skews for Cat-Only Owners
      • Shopping for Pet Food Across Channels and Retailers
        • Table Cross-Shopping Patterns for Pet Food Products by Leading Channels and Retailers, 2024 (index)
      • Competitive Context
        • Table Level of Agreement with Statement, "I'm Concerned About Rising Prices for Pet Food": Pet Owners Overall and Dog vs. Cat Owners, 2024 (percent of pet product shoppers)
        • Table Changes in Pet Product Shopping Patterns Due to High Prices and Inflation, 2024 (percent of pet product shoppers)
    • Pet Food Shopper Demographics
      • Customer Demographics: Leading Channels and Retailers
        • Table Prime Demographics for Pet Food Shopping: By Leading Channels and Retailers, 2024 (index)
        • Table Pet Food Shopper Demographics: E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (percent)
        • Table Pet Food Shopper Demographics: Overall, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (thousands)
        • Table Pet Food Shopper Demographics: E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (index)
        • Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (percent)
        • Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (thousands)
        • Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (index)
  • Focus on Pet Medications
    • Chapter Highlights
    • Pet Medication Sales and Shares
      • Veterinary vs. Retail Sectors
        • Table Pet Medication Sales: Overall, Veterinary Sector, and Retail Sector, 2019 – 2024P and 2028P (billion dollars)
        • Table Dollar Sales Growth Rates for Pet Medications: Overall, Veterinary Sector, and Retail Sector, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRS)
      • Retail Sales Trends: E-Commerce vs. Brick & Mortar
        • Table Retail Sales of Pet Medications: E-Commerce vs. Brick & Mortar, 2019 – 2024P and 2028P (billion dollars)
        • Table Retail Dollar Sales Growth Rates for Pet Medications: E-Commerce vs. Brick & Mortar, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRS)
      • Competitive Context
    • Parasiticide Channel Shopping Patterns
      • MRI-Simmons Flea Control Product Data
      • Topline Trends by Leading Channel and Retailers
        • Table Flea Control/Parasiticide Shopping Patterns by Channel, 2019 – 2024 (percent of category purchasers)
        • Table Flea Control/Parasiticide Shopping Patterns by Leading Retailers, 2022 – 2024 (percent of category purchasers)
        • Table Flea Control/Parasiticide Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (percent of category shoppers)
        • Table Flea Control/Parasiticide Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (thousand households)
      • Parasiticide Shopping Patterns for Dog vs. Cat Owners
        • Table Flea Control/Parasiticide Shopping Patterns by Leading Channels and Retailers: By Dog/Cat Ownership Classification, 2024 (percent and index)
      • Shopping for Parasiticides Across Channels and Retailers
        • Table Cross-Shopping Patterns for Flea Control/Parasiticides by Leading Channels and Retailers, 2024 (percent)
    • Flea Control/Parasiticide Shopper Demographics
      • Customer Demographics: Leading Channels and Retailers
        • Table Prime Demographics for Flea Control/Parasiticide Shopping: By Leading Channels and Retailers, 2024 (index)
        • Table Flea Control/Parasiticide Shopper Demographics: Overall, Veterinary, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (percent)
        • Table Flea Control/Parasiticide Shopper Demographics: Overall, E-Commerce, Veterinary, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (thousands)
        • Table Flea Control/Parasiticide Shopper Demographics: Overall, Veterinary, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (index)
        • Table Flea Control/Parasiticide Shopper Demographics: Chewy, Amazon, Walmart, PetSmart, and Petco, 2024 (percent)
        • Table Flea Control/Parasiticide Shopper Demographics: Chewy, Amazon, Walmart, PetSmart, and Petco, 2024 (thousands)
        • Table Flea Control/Parasiticide Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (index)

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