Pet Product Retail and Internet Shopping Trends, 5th Edition
In the wake of pet care (especially pet food) price inflation, affordability is in the limelight, with retailers and e-tailers focusing on value to attract shoppers and compete for customer loyalty. In the short term, the foremost opportunity for pet retailers will be to help pet owners navigate tough economic times by offering new products to facilitate DIY pet care, value-priced products including private labels, and flexible payment options. Related strategic opportunities discussed in this report include customer reward programs, automatic ordering services, and direct-to-consumer sales.
This report focuses on retail and e-commerce sales and pet product shopping patterns in the US. The analysis includes topline sales and channel quantification for pet foods/treats and non-food pet supplies, with separate focus chapters on pet food and on pet medications (excluding supplements). Veterinary channel product sales are noted in context, particularly for the pet medications category. Retail sales of pet products will reach $98 billion in 2024, although the 2024 growth rate is down from COVID-19 and inflation-fueled gains in 2021 through 2023. Breaking out retail sales by product sector, pet food/treats account for 69% of the total.
Executive Summary
Scope & Methodology
Market Overview
Table US Retail Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P and 2028P (billion dollars)
Opportunities
Market Sales Overview
Chapter Highlights
Market Size and Growth
Sales Growth at 3% in 2024
Table US Retail Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P and 2028P (billion dollars)
Table US Retail Sales Growth for Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024P (percent)
E-Commerce vs. Brick & Mortar Retail Sales
Table Pet Product Retail Sales and Shares: E-commerce vs. Brick & Mortar, 2019 – 2024P and 2028P (billion dollars, percent growth, and percent share)
Pet Specialty vs. All Other Sales
Retail Channel Pet Product Sales and Shares
Table Retail Sales of Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
Table Dollar Sales Growth Rate for Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRs)
Table Retail Dollar Shares for Pet Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
Retail Pet Food Sales and Shares
Table Retail Sales of Pet Food/Treats: Overall E-Commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
Table Dollar Sales Growth Rate for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
Table Retail Dollar Shares for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
Retail Non-Food Pet Supplies Sales and Shares
Table Retail Sales of Non-Food Pet Supply Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
Table Dollar Sales Growth Rate for Non-Food Pet Supply Products: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
Table Retail Dollar Shares for Non-Food Pet Supplies: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
Competitive Landscape
Chapter Highlights
The Pet Industry Omnimarket
Omnimarket vs. Omnichannel
Pet Industry Reset
Wellness as Omnimarket Driver
Keeping Up with the Kingpins
The Competition Toolbox
Consumer Priorities in Choosing Pet Retailers
Table Especially Important Considerations in Choosing Where to Buy Pet Products, 2024 (percent of pet product shoppers)
Affordability in the Limelight
Sales as Bargaining Chips for Customers
Table Sales and Promotion Psychographics: By Generation, 2024 (percent of adults overall and pet owners completely or somewhat agreeing)
Navigating Pet Product Price Inflation
New Success with Store Brands
Table Store Brand Usage Rates by Dog or Cat Product Category: By Generation, 2024 (percent of category purchasers)
Table Selected Psychographics Related to Store Brands: Adults Overall vs. Pet Owners, 2024 (percent)
Rewards Programs, Store Brands, and Customer Loyalty
Autoship, Subscribe & Save
Home Delivery, BOPUS, and Curbside
Direct-to-Consumer
Flexible Payment Options
Table Use of "Buy Now, Pay Later" Plans Among Pet Owners, 2024 (percent)
AI Making Its Mark
The Retail-ization of Vet and Pet Care Services
Table Most Important Sources of Pet Care Information: By Generation, 2024 (percent of pet owners)
Focus on Pet Food
Chapter Highlights
Pet Food Sales and Shares
Retail vs. Veterinary
Table Retail Sales of Pet Food/Treats: Overall, Retail Sector, and Veterinary Sector, 2019 – 2024P and 2028P (billion dollars)
Table Compound Annual Growth Rates for Pet Food/Treats: Overall, Retail Sector, and Veterinary Sector, 2019 – 2024P and 2024P – 2028P (percent)
Retail Sector: E-commerce vs. Brick & Mortar
Table Retail Sales of Pet Food/Treats: Overall E-Commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (billion dollars)
Table Dollar Sales Growth Rate for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (annual percentages and multi-year CAGRs)
Table Retail Dollar Shares for Pet Food/Treats: Overall E-commerce, Overall Brick & Mortar, and Brick & Mortar by Channel, 2019 – 2024P and 2028P (percent)
Channel Shopping Patterns
Topline Trends by Leading Channel and Retailers
Table Pet Food Shopping Patterns by Channel, 2019 – 2024 (percent of pet owners)
Table Pet Food Shopping Patterns by Leading Retailers, 2022 – 2024 (percent of pet owners)
Table Pet Food Shopper Draw of Leading Channel and Retailer Classifications, 2022 – 2024 (percent of pet owners)
Table Pet Food Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (thousand households)
Retail Shopping Skews for Cat-Only Owners
Shopping for Pet Food Across Channels and Retailers
Table Cross-Shopping Patterns for Pet Food Products by Leading Channels and Retailers, 2024 (index)
Competitive Context
Table Level of Agreement with Statement, "I'm Concerned About Rising Prices for Pet Food": Pet Owners Overall and Dog vs. Cat Owners, 2024 (percent of pet product shoppers)
Table Changes in Pet Product Shopping Patterns Due to High Prices and Inflation, 2024 (percent of pet product shoppers)
Pet Food Shopper Demographics
Customer Demographics: Leading Channels and Retailers
Table Prime Demographics for Pet Food Shopping: By Leading Channels and Retailers, 2024 (index)
Table Pet Food Shopper Demographics: E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (percent)
Table Pet Food Shopper Demographics: Overall, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (thousands)
Table Pet Food Shopper Demographics: E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (index)
Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (percent)
Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (thousands)
Table Pet Food Shopper Demographics: Walmart, Chewy, Amazon, PetSmart, and Petco, 2024 (index)
Focus on Pet Medications
Chapter Highlights
Pet Medication Sales and Shares
Veterinary vs. Retail Sectors
Table Pet Medication Sales: Overall, Veterinary Sector, and Retail Sector, 2019 – 2024P and 2028P (billion dollars)
Table Dollar Sales Growth Rates for Pet Medications: Overall, Veterinary Sector, and Retail Sector, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRS)
Retail Sales Trends: E-Commerce vs. Brick & Mortar
Table Retail Sales of Pet Medications: E-Commerce vs. Brick & Mortar, 2019 – 2024P and 2028P (billion dollars)
Table Retail Dollar Sales Growth Rates for Pet Medications: E-Commerce vs. Brick & Mortar, 2020 – 2024P and 2028P (annual percentages and multi-year CAGRS)
Competitive Context
Parasiticide Channel Shopping Patterns
MRI-Simmons Flea Control Product Data
Topline Trends by Leading Channel and Retailers
Table Flea Control/Parasiticide Shopping Patterns by Channel, 2019 – 2024 (percent of category purchasers)
Table Flea Control/Parasiticide Shopping Patterns by Leading Retailers, 2022 – 2024 (percent of category purchasers)
Table Flea Control/Parasiticide Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (percent of category shoppers)
Table Flea Control/Parasiticide Customer Base of Leading Channel and Retailer Classifications, 2022 – 2024 (thousand households)
Parasiticide Shopping Patterns for Dog vs. Cat Owners
Table Flea Control/Parasiticide Shopping Patterns by Leading Channels and Retailers: By Dog/Cat Ownership Classification, 2024 (percent and index)
Shopping for Parasiticides Across Channels and Retailers
Table Cross-Shopping Patterns for Flea Control/Parasiticides by Leading Channels and Retailers, 2024 (percent)
Flea Control/Parasiticide Shopper Demographics
Customer Demographics: Leading Channels and Retailers
Table Prime Demographics for Flea Control/Parasiticide Shopping: By Leading Channels and Retailers, 2024 (index)
Table Flea Control/Parasiticide Shopper Demographics: Overall, Veterinary, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (percent)
Table Flea Control/Parasiticide Shopper Demographics: Overall, E-Commerce, Veterinary, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (thousands)
Table Flea Control/Parasiticide Shopper Demographics: Overall, Veterinary, E-Commerce, Mass Merchandisers/Supercenters/Supermarkets, and Pet Specialty, 2024 (index)