Pet Population & Ownership Trends in the US, 8th Edition
Focusing on dogs and cats, this report provides comprehensive and up-to-date analysis of pet ownership rates, pet population characteristics, and pet owner demographics. It includes tables showing historically trended household ownership rates and pet owner demographics across several metrics:
ownership of dogs and/or cats
number of dogs or cats owned
age of dogs or cats owned, including puppy/kitten and senior pet trends
size of dogs or cats owned in pounds
The analysis also covers demographic shifts across key pet owner variables, and topline ownership rates for other types of pets (fish, birds, herptiles, and small mammals) are provided.
This report features results from Packaged Facts’ proprietary consumer surveys dated January 2024 through November 2023-24, as well as Fall 2024 and historically trended syndicated pet ownership data from MRI-Simmons.
Executive Summary
Scope and Methodology
Scope of Report
Methodology
Generational Cohorts and Geographic Regional Breakouts
Pets as Family
National Population Growth
Macroeconomics and Pet Population Growth
Ownership Rates and Pet Household Growth for Dogs vs. Cats
Distribution Trends by Dog vs. Cat Ownership
Trends by Number of Dogs Owned
Puppy and Senior Dog Populations
Trends by Number of Cats Owned
Kitten and Senior Cat Populations
14% of Pet Households Have Pets Other Than Dogs or Cats
Opportunities
Supporting Pet Parenting
Growth in Cat Ownership
Growth in Gen Z and Millennial Pet Ownership
Senior Pets and Pet Owners
Overview
Chapter Highlights
Pet Owner Psychographics
Pets as Family
Table Selected Pet Owner Psychographics: Dog Owners vs. Cat Owners, 2024 (percent agreeing)
Generational Trends in Psychographics
Table Selected Dog Owner Psychographics, 2024 (percent agreeing)
Table National Population at Decennial Censuses, 1910 –2020 (number and percent change)
Table Projected Population Change for the US, 2025 –2034 (thousands and percent change)
Number of Households
Table Annual Estimates of Housing Units for the US: Overall and by Region, 2018 –2023 (thousands and percent change)
Table Household Population Patterns for the US: Pet Ownership Indexes and Projected Change in Household Population by Selected Demographics, 2023 -2028 and 2028-2033 (index, million households, and percent change)
Overview of Pet Ownership Trends
Topline Pet Ownership Rates
Table Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019 – 2024 (percent of overall households)
Table Number of Pet-Owning Households by Type: Overall, Dogs, and Cats, 2019 – 2024 (millions)
Historical Dog vs. Cat Ownership Rates
Table Household Ownership Rates for Dogs vs. Cats, 1990 – 2024 (percent)
Widening Ownership by Age Bracket Drove Dog Population Growth
Table Household Ownership Rates for Dogs by Pet Owner Age Bracket, 1990 – 2023 (percent)
Generational Trends in Pet Ownership
Table Dog/Cat-Owning Household Population by Generational Cohort, 2010 – 2014 (thousands)
Table Dog/Cat-Owning Household Population by Generational Cohort, 2015 – 2019 (thousands)
Table Dog/Cat-Owning Household Population by Generational Cohort, 2020 – 2024 (thousands)
Puppy vs. Kitten Adoption Trends
Table Number of US Households with Dogs/Puppies vs. Cats/Kittens, 2010 –2024 (thousands)
Cats Gain Market Representation
Table Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second Class Citizens, 2024 (percent)
Macroeconomics and Pet Population
Housing Affordability
Consumer Credit and Debt
Table Student Loan Patterns by Generation, 2024 (percent with loans, thousands of borrowers, percent of total borrowers, and index)
Table Number of Pet-Owning Households by Dog/Cat-Keeping Classification, 2003 – 2024 (thousands)
Distribution Trends by Dog vs. Cat Ownership
Table Distribution Trends by Dog vs. Cat Ownership, 2018 – 2024 (percent of overall dog/cat households)
Key Demographics by Dog/Cat Ownership Classification
Table Pet Ownership Rates by Dog/Cat Ownership Classification and Demographic, 2018 vs. 2024 (percent)
Table Pet Ownership Rates by Dog/Cat Ownership Classification and Demographic, 2018 vs. 2024 (percent)
Table Pet Ownership Propensity by Dog/Cat Ownership Classification and Demographic, 2018 vs. 2024 (index)
Table Pet Ownership Propensity by Dog/Cat Ownership Classification and Demographic, 2018 vs. 2024 (index)
Focus on Dog Population Trends
Chapter Highlights
Dog Ownership Overview
Topline Ownership Rates and Population
Table Dog Ownership, 2018 – 2024 (percent and million households)
Trends by Number of Dogs Owned
Table Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2018 – 2024 (percent of US households)
Table Dog Ownership Distribution by Number of Dogs, 2018 – 2024 (percent of dog-owning households)
Table Household Base of Dog Owners: Overall and by Number of Dogs, 2018 – 2024 (thousands)
Size of Dogs Owned
Puppy and Senior Dog Populations
Table Percentage of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2019 – 2024 (percent)
Table Number of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2019 – 2024 (thousands)
Overweight and Special Needs Dogs
Table Share of Dog Owners With Special-Need Dogs, 2024 (percent)
Dog Ownership Demographics
Patterns for Dog Ownership Demographics
Table Overview of Dog Ownership by Selected Demographics, 2018 vs. 2024 (percent who own, percent of owners, and index)
Table Dog Ownership Trends by Key Demographic Variables: Gender of Adults in Household, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Generational Cohort, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Census Region 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Household Income, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Household Composition, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Dog Ownership Trends by Key Demographic Variables: Ownership of Residence,2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Focus on Cat Population Trends
Chapter Highlights
Cat Ownership Overview
Topline Ownership Rates and Population
Table Cat Ownership, 2018 – 2024 (percent and million households)
Trends by Number of Cats Owned
Table Household Ownership Rates for Cats: Overall and by Number of Cats, 2018 – 2024 (percent of US households)
Table Cat Ownership Distribution: Overall and by Number of Cats, 2018 – 2024 (percent of cat-owning households)
Table Household Base of Cat Owners: Overall and by Number of Cats, 2018 – 2024 (thousands)
Size of Cats Owned
Kitten and Senior Cat Populations
Table Percentage of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2019 – 2024 (percent)
Table Number of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2019 – 2024 (thousands)
Overweight and Special Needs Cats
Table Share of Cat Owners With Special-Needs Cats, 2024 (percent)
Cat Ownership Demographics
Patterns for Cat Ownership Demographics
Table Overview of Cat Ownership by Selected Demographics, 2018 vs. 2024 (percent who own, percent of owners, and index)
Table Cat Ownership Trends by Key Demographic Variables: Adult Gender(s) in Household, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Cat Ownership Trends by Key Demographic Variables: Generational Cohort, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Cat Ownership Trends by Key Demographic Variables: Race/Ethnicity, 2018 – 2024 (percent who own, share of total owners, and thousand households)
Table Cat Ownership Trends by Key Demographic Variables: Census Region 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Cat Ownership Trends by Key Demographic Variables: Household Income, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Cat Ownership Trends by Key Demographic Variables: Household Composition, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Table Cat Ownership Trends by Key Demographic Variables: Ownership of Residence, 2018 – 2024 (percent who own, share of total owners, thousand households, and index)
Ownership of Other Pets
Chapter Highlights
Ownership Rates for Pets Other Than Dogs or Cats
14% of Pet Households Have Pets Other Than Dogs or Cats
Table Topline Ownership Rates for Pets Other Than Dogs or Cats, 2024 (percent of pet-owning households)
Types of Freshwater Fish Owned
Types of Birds Owned
Types of Small Mammals Owned
Types of Herptiles Owned
Skew to Newer Pet Owners
Table Ownership Indices by Types of Pets Owned: Selected Demographics, 2024 (index)