US Pet Market Outlook, 2025-2026

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $4,990	315 Pages	Packaged Facts	April, 2025	LA19933707

Best Price Guarantee
Price	from $4,990
Length	315 Pages
Publisher	Packaged Facts
Published Date	April, 2025
SKU	LA19933707

The performance of the pet industry is influenced by two key factors: economic conditions and pet ownership trends. While the “pets as family” mindset and focus on pet health continue to thrive, economic challenges facing U.S. pet owners create a tough market environment. Post-pandemic inflation and the trade policies of the current administration have brought a level of uncertainty not seen since the Great Recession. Additionally, stagnant growth in the pet population poses another obstacle, although this trend may reverse as more Gen Z adults enter the pet ownership market.

Assuming economic conditions remain stable, Packaged Facts predicts steady growth for the industry over the next five years. The primary challenge—and opportunity—for businesses in the sector lies in addressing economic concerns by ensuring pet care remains affordable. Supporting this goal are trends like the appeal of "Made in the USA" products, home-centric offerings, feline-focused items, premium goods, personalized services, and the adoption of AI-driven efficiencies—all of which can help stabilize and sustain the market.

Scope of the report:

This report analyzes current and projects future retail sales and trends across the U.S. pet industry. It examines collectively and separately four sectors of pet products and services – pet food, non-food pet supplies, veterinary services, and non-medical pet services – paying particular attention to the market impact of the economy, omnichannel and omnimarket strategizing, and consumer mindsets and purchasing patterns.

CHAPTER 1: EXECUTIVE SUMMARY: SCOPE AND METHODOLOGY; MARKET OVERVIEW; OPPORTUNITIES; Figure 1-1. Level of Agreement with the Statement, “I actively seek out pet foods made in the USA”, 2024 (percent of pet owners); Illustration 1-1. Hollywood Feed’s Online U.S.A. Made Shop; Table 1-1. Household Ownership Base: Dogs vs. Cats, 2018 – 2024 (thousands); Figure 1-2. Delivery or Pick-Up Methods Used to Receive Pet Product Orders, 2025 (percent of shoppers)
CHAPTER 2: MARKET SIZE AND GROWTH
CHAPTER HIGHLIGHTS: MARKET SIZE & GROWTH; Pet Industry Sales Advance 4% in 2024; Table 2-1a. US Pet Market Retail Sales by Sector, 2019 – 2024 (billion dollars); Table 2-1b. US Pet Market Retail Sales Annual Change by Sector, 2019 – 2024 (percent change over previous year); Market Shares by Sector; Table 2-2. Sector Share of US Pet Market Retail Sales, 2019 – 2024 and 2029P (percent); Market Shares by Animal Type; Table 2-3a. Sector Sales of US Pet Market Retail Sales by Animal Type, 2024 (billion dollars); Table 2-3b. Sector Share of US Pet Market Retail Sales by Animal Type, 2024 (percent); Pet Product and Service Spending Levels; Table 2-4. Dollar Sales Per Pet-Owning Household by Sector, 2019 – 2024 (dollars); Table 2-5. Dollar Sales Per Dog-Owning Household by Sector, 2019 – 2024 (dollars); Table 2-6. Dollar Sales Per Cat-Owning Household by Sector, 2019 – 2024 (dollars); Table 2-7. Dollar Sales per Individual Dog and Cat by Sector, 2024 (millions of dollars and dollars); Retail Channel Trends: E-commerce Growth Continues to Outperform; Table 2-8a. US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2019 vs. 2024 (billion dollars); Table 2-8b. Share of US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2019 vs. 2024 (percent); Table 2-9a. US Retail Channel Sales of Pet Products by Channel Classification, 2019 – 2024 (billion dollars); ii April 2025 © Packaged Facts; Table 2-9b. Growth in US Retail Channel Sales of Pet Products by Channel Classification, 2020 – 2024 (percent); LOOKING AHEAD; Economic Uncertainty Clouds Market Projections; Table 2-10. Projected US Retail Sales of Products and Services, 2024 – 2029 (billion dollars); Projected Growth by Product Versus Service Sectors; Table 2-11a. Projected US Retail Sales of Products and Services by Sector, 2024 – 2029P (billion dollars); Table 2-11b. Projected Annual Change in US Retail Sales of Products and Services by Sector, 2024 – 2029P (percent change over previous year); Table 2-12. US Pet Market Compound Annual Growth Rates by Sector, 2019 – 2024 vs. 2024 – 2029P (percent); Projected Growth by Retail Channel; Table 2-13. Projected Growth by Pet Market Sector, 2024 vs. 2029P (billion dollars); MARKET DRIVERS; The Economic Bite; Table 2-14. Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 – 2024; Table 2-15. Effects of the Economic Environment on Pet Owners, January 2022, February 2023, January 2024, and January 2025 (percent negatively/positively affected); Table 2-16. Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers); Figure 2-1. Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2025 (percent); Table 2-17. Changes in Levels of Pet Care Spending in Last 12 Months, February 2021, January 2022, February 2023, January 2024, January 2025 (percent of pet care customers with 2+ years as pet owners); Inflation, Economic Angst Increase Post Election; Figure 2-2. Inflation Expectations, December 5, 2025 – February 7, 2027 (percent); Table 2-18. Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019 – 2024 (percent of overall households); National Population Trends and Macroeconomic Factors; Human Population and Household Growth; Housing Affordability; Figure 2-3. Housing Affordability: Share of Homeowners vs. Renters with Cost Burdens, 2019, 2022, 2023 (percent); Housing Prices; Figure 2-4. Median Sales Price of Houses Sold in the United States, January 1963 –October 2024 (dollars); Mortgage Rates; Figure 2-5. Average 30-Year and 15-Year Fixed Mortgage Rates, September 2015 – January 2025 (percent); Home Insurance Premiums; Consumer Credit and Debt; Figure 2-6. Total Housing and Non-Housing Debt Balance, Q1 2003 – Q4 2024 (trillion dollars); The Student Loan Factor; Table 2-19. Student Loan Patterns by Generation, 2024 (percent with loans, thousands of borrowers, percent of total borrowers, and index); Pet Shelter Data as Indicator; Higher-Income Households Represent Two-Thirds of Spending; Table 2-20. $70K+ Household Share of Pet Market Expenditures: By Classification, 2012 – 2023 (percent); “Pets as Family”; Figure 2-7. Level of Agreement with Statement: “I consider my pets to be part of the family”, 2025 (percent of pet owners); Figure 2-8. Level of Agreement with Statement: “My pets are central to my home life”, 2025 (percent of pet owners); Figure 2-9. Patterns for Keeping Dogs and Cats Inside or Out, 2024 (percent of pet owners); Figure 2-10. Patterns for Where Dogs and Cats Are Fed, 2024 (percent of pet owners); Figure 2-11. Patterns for Where Dogs and Cats Sleep, 2024 (percent of pet owners); Companionship, Love Top Reasons for Pet Ownership; Table 2-21. Top Reasons Why Pet Owners Have Their Pet: Dog Owners vs. Cat Owners, 2024 (percent of pet owners); Spotlight on Pet and Human Health and Wellness; Figure 2-12. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2025 (percent); Pet Obesity and Aging Pets; Pets’ Impact on Human Health; Figure 2-13. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my mental health”: Dog vs. Cat Owners, 2024 (percent); Figure 2-14. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my physical health”: Dog vs. Cat Owners, 2024 (percent)
CHAPTER 3: INDUSTRY TRENDS
CHAPTER HIGHLIGHTS: INDUSTRY TRENDS; Overview; Signs of the Economic Times; Omnichannel and Omnimarket; Illustration 3-1. Omnimarket Strategies Cross Traditional Business Boundaries; Figure 3-1. Agreement with Selected Industry Trend Psychographics: Overall and by Generational Cohort, 2025 (percent of pet owners); AI Is Now; Consolidation Continues; Pet Food Market Leaders; Non-Food Pet Supplies Market Leaders; Leading Veterinary and Non-Medical Pet Service Operators; iv April 2025 © Packaged Facts; Fast-Growing Franchises and Private Companies; Pet Care Start-up Accelerator Programs; Mars’ Companion Venture Fund; Mars’ Leap Venture Studio & Academy; Nestlé Purina’s PetCare Innovation Prize; Illustration 3-2. Purina Pet Care Innovation Prize Members; Other Accelerator Programs and Funds; White House Policies Will Determine Appetite for Deal-Making in 2025; Mergers, Acquisitions, Investments; Custom Veterinary Services Acquires Green Mountain Animal, LLC; Goose Attracts Multimillion Investment; Pet Food Experts Acquires Assets of Animal Supply Company; Vetigenics Closes Seed Funding Round; Anivive Lifesciences Secures Funding from Leonid Capital Partners; Kradle Closes Funding Round; Entrepreneurial Equity Partners Invests in Bil-Jac Foods; SportPet Acquires Mammoth Pet Products; Mixlab Acquires The Pet Apothecary; Paw Prosper Acquires Sleepypod; Harbour Group Acquires Senproco and Groomer’s Choice; Cellana Inc. and PhytoSmart Inc. Merge; General Mills Acquires Whitebridge Pet Brands’ North American Business; 2B Associations Acquires PreMark Health Science; Ollie Acquires DIG Labs AI Platform; Petfolk Receives Multimillion Dollar Capital Investment; Pure Treats Acquires Bar W Foods and Eighteen Below Partners; Three Dog Brands Acquires Kennelmaster Foods, Inc.; Borgman Capital Acquires Buck Bone Organics; Chubb Acquires Healthy Paws; K9 Resorts Luxury Pet Hotel Receives Multimillion Dollar Investment; PawCo Foods Completes Seed Funding Round
CHAPTER 4: FOCUS ON PET FOOD AND TREATS
CHAPTER HIGHLIGHTS: PET FOOD AND TREATS; Sales Slow Along with Inflation; Figure 4-1. Percentage Change in Pet Food Consumer Price Index vs. Percentage Change in Pet Food US Retail Sales, 2019 – 2024; Fewer New Products, Innovation Down; Pet Food Purchasers (Still) Spending More; Table 4-1. Changes in Levels of Pet Food Spending in Last 12 Months, 2021 – 2025 (percent of pet care customers with 2+ years as pet owners); Figure 4-2. Level of Agreement with Selected Statements Related to Pet Product Spending, 2025 (percent of pet product shoppers strongly or somewhat agreeing); Figure 4-3. Types of Pet Food Changes Made, 2023 (percent of pet owners who changed pet foods in past 12 months); Marketer Sales Performance Reflects Challenging Environment; The Superpremium Thrust: Less Processed, Fresh; Figure 4-4. Pet Owner Attitudes Toward Pet Food and Nutrition, 2024 (percent of pet owners); Table 4-2. Pet Food Usage by Specialty Formulation Type: Dog Owners vs. Cat Owners, 2025 (percent of dog/cat food purchasers); A Good Year for Freshpet; Figure 4-5. Freshpet Historical and Projected Sales, 2020 – 2027; Illustration 4-1. Freshpet Customized/Subscription Meal Plans; The Farmer’s Dog; Mars and Blue Buffalo; Recent Entries; Illustration 4-2. Fromm Family Foods’ Bonnihill Farms Gently Cooked, Fresh-Frozen Dog Food; Retailers on Board; Freeze-Dried, Air-Dried, Dehydrated; Illustration 4-3. Primal Pet Foods Kibble in the Raw at SUPERZOO 2024; Other “Less Processed” Forms and Claims; Nulo Introduces New Cold Pressed Process; Illustration 4-4. Nulo Cold Pressed Dog Foods; Gently Cooked Shelf-Stable; Human-Grade and Human-Style; Table 4-3. Pet Owner Behaviors Around Human Foods and Human-Grade Pet Foods: By Generation, 2025 (percent); Illustration 4-5. Wet Noses Oven Baked Food for Dogs at SUPERZOO 2024; Locally Sourced, Made in the USA; Figure 4-6. Level of Agreement with the Statement, “I actively seek out pet foods made in the USA”, 2024 (percent of pet owners); Illustration 4-6. Hollywood Feed’s Online U.S.A. Made Shop; Sustainable Pet Food Formulas and Industry Initiatives; Table 4-4. Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness: Overall and by Generational Cohort, 2025 (percent of pet food purchasers); Illustration 4-7. Canidae Sustain Line of Sustainable Pet Foods; PawCo Launches Plant-Based Pet Food Developed Using AI; Insect Proteins; Illustration 4-8. Earth Animal Wisdom From the Soil; Cultured Proteins; Illustration 4-9. Hill’s Pet Nutrition Sensitive Stomach & Skin with Insect Protein; Science-Based and Functional Diets; Figure 4-7. Products Considered Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2024 (percent); vi April 2025 © Packaged Facts; Hill’s Expands ActivBiome+, Prescription Diet Lines; Functional and Superfood Formulations; Illustration 4-10. Go! Solutions Functional Cat Foods at SUPERZOO 2024; Year of the Cat; Illustration 4-11. CatIt Freeze-Dried Raw Cat Foods at SUPERZOO 2024; Pet Treats a High Interest Market Segment; Table 4-5. Household Usage of Pet Food or Treats by Type in Last 6 Months, 2019 – 2024 (percent of dog/cat-owning households); Figure 4-8. Purchase Rates for Pet Treats/Chews by Type: Dog vs. Cat Owners, 2025 (percent); Meal Enhancements and Toppers; Illustration 4-12. Fussie Cat Goat Milk Purées; Private Label Pet Food; Figure 4-9. Level of Agreement with the Statement, “Store brand pet foods provide comparable quality to national brand pet foods”, 2024 (percent of pet owners); Table 4-6. Usage Rates for Private Label Pet Food or Treats by Type in Last 6 Months, 2021 – 2024 (percent of category shoppers); The Pet Food Industry Future (and Present ) of AI
CHAPTER 5: FOCUS ON NON-FOOD PET SUPPLIES
CHAPTER HIGHLIGHTS: NON-FOOD PET SUPPLIES; Slow Going; Pet Owners Also Paying the (Higher) Price; Figure 5-1. Year-Over-Year Changes in Levels of Non-Food Pet Supplies Spending, 2021 – 2025 (percent of non-food pet supplies purchasers); Figure 5-2. Top Considerations in Choosing Where to Buy Pet Products, 2025 (percent of pet product shoppers); Product Shortages Sorting Out; Pet Health & Wellness Remains Core Market Driver; Figure 5-3. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2025 (percent); Figure 5-4. Products Considered Most Important for Pet Health, 2025 (percent of dog/cat owners); Illustration 5-1. Pet Life’s Health Tracker Dog Pads; Pet Medications Growth Moderates; Figure 5-5. Retail Shares of Pet Medication Sales by Non-Veterinary Channel, 2024 (in percent and millions of dollars); Figure 5-6. Agreement with Pet Medication Cost-Related Statements, 2024 (percent of pet owners); Walmart Reintroduces Online Pet Pharmacy; Illustration 5-2. Walmart Online Pet Pharmacy; Tractor Supply Scoops Up Allivet; Better Choice Expands Into Online Pet Medications; Pet Supplements Sales Slow; CBD Cedes New Product Trend Spotlight; AI, Smartphones at Center of Pet Tech; Figure 5-7. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and by Generational Cohort, 2025 (percent); Table 5-1. High-Tech Pet Products Purchased in Last 12 Months, 2025 (percent of dog or cat owners); Illustration 5-3. Purina’s AI-Powered Petivity Smart Litter Box Monitor; Table 5-2. Selected Attitudes and Behaviors Related to Smartphone Apps, 2025 (percent of pet owners); Table 5-3. Agreement with Statement, “Technology is allowing me to save time on pet care”: Overall and by Generational Cohort, 2025 (percent of dog/cat owners); Table 5-4. Agreement with Statement, “Technology is allowing me to spend more quality time with my pets”: Overall and by Generational Cohort, 2025 (percent of dog/cat owners); Illustration 5-4. Traini AI App; Illustration 5-5. Companion AI Canine Enrichment System; Illustration 5-6. Ogmen Robotics ORo’s AI-powered Pet Robot; Illustration 5-7. Ropet AI Robot Pet; Test Kit Field Continues to Broaden; Home Centered Marketing and Product Design; Illustration 5-8. Petsense/Tractor Supply Halloween Décor; Celebrities and Designer Brands; Illustration 5-9. Kaley Cuoco’s OH NORMAN! Line; Illustration 5-10. Martha Stewart and Pretty Litter; Sustainability and Corporate Responsibility; Table 5-5. Cat Litter Usage in Last 12 Months, 2020 – 2023 (percent of litter category purchasers); Illustration 5-11. Pet Supplies In-Store Recycling Program with TerraCycle
CHAPTER 6: FOCUS ON VETERINARY SERVICES
CHAPTER HIGHLIGHTS: VETERINARY SECTOR SALES OVERVIEW; Topline Revenues and Growth; Table 6-1. US Veterinary Sector Revenues: Overall and by Services vs. Products, 2019 – 2024 (billion dollars and percent change); Dog Versus Cat Share of Veterinary Revenues; Revenues and Growth for Core Veterinary Services; Table 6-2. Core Veterinary Service Revenues, 2019 – 2024 (million dollars and percent change); Price Inflation for Veterinary Services; Figure 6-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 – 2024 (percent); Figure 6-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2025 (percent of vet services customers with 2+ years as pet owners); Figure 6-3. Significant Pet Care Challenges Faced by Veterinary Clients, 2025 (percent); Figure 6-4. Change in Year-Over-Year (YoY) Veterinary Patient Visits, March 2024 – January 2025 (percent); Veterinary Share of Non-Medical Pet Care Service Revenues; viii April 2025 © Packaged Facts; Sector Projections; Table 6-3. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2024, 2025P, and 2029P (billion dollars and percent change); COMPETITIVE LANDSCAPE; Business Environment; Local and/or Corporate; Illustration 6-1. CityVet; Leading Corporate Operators; Illustration 6-2. PetSmart’s ShotVet Vaccination Clinics; Vet Care as Omnimarket Strategy; Illustration 6-3. Chewy Vet Care; Illustration 6-4. Petco’s Vetco Total Care Animal Hospitals; Usage Patterns by Service Provider Type; Table 6-4. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2025 (percent of veterinary customers); Generational Patterns; Figure 6-5. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2025 (percent); Table 6-5. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2025 (percent of veterinary customers); Table 6-6. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent); Telemedicine as Facet of Broader Transformation; Table 6-7. Levels of Agreement with Selected Statements Related to Telehealth, 2025 (percent of veterinary customers); Illustration 6-5. Petco’s PetCoach; Illustration 6-6. Chewy Connect with as Vet; Illustration 6-7. Petfolk Care Membership Program; VETERINARY SERVICE USAGE AND SPENDING PATTERNS; Vet Services Usage Rates and Customer Base; Table 6-8. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 – 2024 (percent of dog/cat owning households); Vet Customer Base Drops to 47 Million Households; Table 6-9. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2021 – 2024 (in millions of households); Dogs Account for Three-Fourths of Vet Patients; Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits; Figure 6-6. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2025 (percent of dog/cat veterinary service users in last 12 months); Patterns by Number of Vet Visits; Table 6-10. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 – 2024 (percent of veterinary customers); The Income Factor to Use of Vet Services; Table 6-11. Indexes for Use of Veterinary Services by Household Income Bracket: by Dog/Cat Ownership, 2024 (base index = 100); Vet Care Spending per Client Household; Table 6-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Client Household, 2021 – 2024 (percent); Table 6-13. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Grouping, 2021 – 2024 (percent); Table 6-14. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners without Senior Dogs, and Dog Owners with Senior Dogs Age 7+, 2021 – 2024 (percent); Table 6-15. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Cat Owners Overall, Cat Owners without Senior Cats, and Cat Owners with Senior Cats Age 7+, 2021 – 2024 (percent)
CHAPTER 7: FOCUS ON PET SERVICES
CHAPTER HIGHLIGHTS: NON-MEDICAL PET SERVICES SECTOR; Market Segmentation and Performance by Category; Table 7-1a. US Sales of Non-Medical Pet Services by Category, 2023 – 2025P (billion dollars and percent change); Table 7-1b. Share of US Pet Services Sales by Category, 2022 – 2024 (percent); Economic Stress/Inflation Takes a Toll; Figure 7-1. Changes in Levels of Pet Services Spending in Last 12 Months: Dog vs. Cat Owners, January 2025 (percent of pet services customers with 2+ years as pet owners); Table 7-2. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 – 2025 (percent of pet services customers with 2+ years as pet owners); Table 7-3. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generational Cohort, 2025 (percent); Table 7-4. Pet Services Usage Rates by Type: Overall and by Dog/Cat Ownership, 2019 – 2024 (percent of dog/cat owning households); Table 7-5. Overall Dog/Cat Customer Base for Pet Services by Type, 2019 – 2024 (thousand households and percent change); Declining Dog Population a Particular Concern; Pet Grooming Considered Second-Most Important Pet Service; Table 7-6. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners); A Shifting Market Landscape; Franchisors to the Fore; Pet Supplies Plus Parent Franchise Group Declares Bankruptcy; Dogtopia Targeting 400 Units by 2026; Figure 7-2. Number of Dogtopia Units, 2002 –2025P; Camp Bow Wow Woos New Franchisees with Cash Incentives; EarthWise Pet Offers Services and Proprietary Brands; Woof Gang Bakery & Grooming Closes Out a Strong 2024; Illustration 7-1. New Woof Gang Bakery & Grooming Treat Options; x April 2025 © Packaged Facts; Other Leading Pet Care Franchises; More Franchisors on the Expansion Trail; Best Friends Pet Care; Illustration 7-2. Best Friends Web Page: “Selling Your Business”; Non-Franchise Pet Services Chains; Rover and Wag! Dominate App-Based Pet Sitting/Walking; Rover Goes Private; Wag! Sales Decline in 2024; Walmart Rolling Out More Pet Services Centers; Illustration 7-3. Walmart Pet Services Center – Exterior; Pet Specialty Retailers and Shoppers All in on Services; Table 7-7. Selected Attitudes and Behaviors Related to Pet Services, 2025 (percent of pet services customers); Petco; PetSmart; Chewy Remains Focuses on Pet Insurance, Vet Care; Illustration 7-4. Chewy CarePlus Pet Insurance and Virtual Vet Consult; Pet Insurance Is Top Performer; Penetration Remains Low; Table 7-8. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2025 (percent of dog/cat veterinary customers); Cats Outrunning Dogs as New Pet Insurance Clients; Consolidation; PAW Act Could Make Vet Care and Pet Insurance More Affordable; Emerging Services
CHAPTER 8: RETAIL AND E-COMMERCE TRENDS
CHAPTER HIGHLIGHTS: RETAIL SECTOR SALES OVERVIEW; Topline Revenues and Growth; Table 8-1. US Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2019 – 2024 (million dollars and percent change); Brick-and-Mortar Versus E-Commerce Sales; Figure 8-1. Brick-and-Mortar (In-Store) vs. E-Commerce Shares of Retail Sector Pet Product Sales, 2019 – 2024 (percent); Table 8-2. Pet Product Retail Sales and Shares: Overall and Brick-and-Mortar (In-Store) vs. E-Commerce, 2019 – 2024, 2025P, and 2029P (billion dollars, percent growth, and percent share); Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty; Table 8-3. Brick-and-Mortar (In-Store) Retail Sales of Pet Products: By Sector, 2019 – 2024 (billion dollars, percent growth, and percent share); Sector Projections; Table 8-4. Projected Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2024, 2025P, and 2029P (billion dollars and percent change); COMPETITIVE LANDSCAPE; Omnimarket vs. Omnichannel; Figure 8-2. Level of Agreement/Disagreement with the Statement, “My pet product shopping patterns are ‘all of the above’”, 2024 (percent); Illustration 8-1. PetSmart Treats Rewards; Illustration 8-2. Petco as Health and Wellness Company; Figure 8-3. Level of Agreement with the Statement, “I Like the Idea of Having a Single Source for Pet Care, Including Pet Products and Pet Services ”: By Generation, 2025 (percent of pet owners); Figure 8-4. Level of Agreement with the Statement, “I Like the Idea of Having a Single Smartphone App for Pet Care, Including Pet Products and Pet Services”: By Generation, 2025 (percent of pet owners); Consumer Priorities in Choosing Where and What to Buy; Illustration 8-3. Hollywood Feed Deals, Sales, and Price Matching; Table 8-5. Especially Important Considerations in Choosing Where to Buy Pet Products, 2025 (percent of pet product shoppers); The Omnipresent Internet; Figure 8-5. Uses of the Internet for Pet Product Shopping, 2025 (percent of pet product shoppers); Autoship and DTC Purchasing; Illustration 8-4. Direct-to-Consumer Purchasing of PrettyLitter; Home Delivery and Pickup Options; Figure 8-6. Delivery or Pick-Up Methods Used to Receive Pet Product Orders, 2025 (percent of shoppers); A Limited Moat for Customer Loyalty; Figure 8-7. Share of Shoppers Using One Main Store, Website, or Smartphone App for Pet Product Purchasing, 2025 (percent); Private Label Outpaces National Brands in Growth; Table 8-6. Store Brand Usage Rates by Dog or Cat Product Category, 2021 vs. 2024 (percent of category purchasers); Figure 8-8. Percent Who Have Purchased Store Brand Products in Last 12 Months: By Generation, 2025 (pet product shoppers); Illustration 8-5. Costco Kirland Signature Cat Food; Priority on Customer Loyalty and Rewards Programs; Figure 8-9. Percent Who Consider Customer Loyalty/Reward Programs “Especially Important” in Choosing Where to Shop, 2023–2025 (pet product shoppers); Growing Role for Payment Services; Figure 8-10. Percent Purchasing Pet Products Through “Buy Now, Pay Later” Plans: By Generation, 2025 (pet product shoppers); Illustration 8-6. Klarna Buy Now, Pay Later at Petco; IN-STORE AND E-COMMERCE SHOPPING PATTERNS; Topline Retail Shopping Patterns; Table 8-7. Where/How Purchased Pet Products in Last 12 Months, 2023 – 2025 (percent of pet product shoppers); Table 8-8. General In-Store vs. Online Shopping Patterns, 2023 – 2025 (percent of pet product shoppers); Table 8-9. Most Recent Purchase of Pet Products: In-Store, Online, by Smartphone App, 2025 (percent of pet product shoppers); CHANNEL PURCHASING PATTERNS; Mass, Pet Specialty, and Online Share of Pet Product Shoppers; Figure 8-11. Selected Retail Channel Shares of Pet Food Shoppers, 2023 vs. 2024 (percent of the total households who buy pet food); Table 8-10. Pet Food Shopper Base for Selected Retail Channels, 2023 vs. 2024 (thousand households); Figure 8-12. Leading Retailer/E-tailer Shares of Overall Pet Food Shoppers, 2024 (percent of the total households who buy pet food); Table 8-11. Pet Food Shopper Base for Selected Retail/E-tail Leaders, 2023 vs. 2024 (thousand households); Leading Pet Specialty Retail Chains; Table 8-12. Leading Pet Specialty Retailers in North America, 2024 (number of stores); The Fresh Food Factor; Top Websites for Pet Products; Figure 8-13. Leading Websites Shopped for Pet Products in Last 12 Months, 2025 (percent of online shoppers for pet products); Cross-Shopping Among Top Retailers and E-Tailers; Table 8-13. Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications, 2024
CHAPTER 9: PET POPULATION TRENDS
CHAPTER HIGHLIGHTS: OVERVIEW BY DOG/CAT OWNERSHIP CLASSIFICATION; Topline Ownership Rates and Population; Table 9-1a. Household Ownership Rates by Dog/Cat-Keeping Classification, 2018 – 2024 (percent); Table 9-1b. Household Ownership Base by Dog/Cat-Keeping Classification, 2018 – 2024 (thousands); Figure 9-1. Growth in Number of Pet-Owning Households by Dog/Cat Ownership Classification, 2019 vs. 2024 (percent); Green Shoots for Dog Population Growth?; Figure 9-2. Annual Change in Number of Dog-Owning Households by Generation: Gen Z Adults vs. Millennials, 2020-2024 (thousands); FOCUS ON DOG POPULATION TRENDS; Topline Dog Ownership Rates and Population; Table 9-2. Dog Ownership, 2018 – 2024 (percent and million households); Trends by Number of Dogs Owned; Table 9-3. Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2018 – 2024 (percent of US households); Table 9-4. Dog Ownership Distribution by Number of Dogs, 2018 – 2024 (percent of dog-owning households); Table 9-5. Household Base of Dog Owners: Overall and by Number of Dogs, 2018 – 2024 (thousands); Size of Dogs Owned; Figure 9-3. Distribution of Dog Ownership by Size/Weight of Dogs, 2024 (percent of dog owners); Puppy and Senior Dog Populations; Table 9-6a. Percentage of Dog-Owning Households with Puppies Under Age 1 or Senior Dogs Age 7+, 2019 – 2024 (percent); Table 9-6b. Number of Dog-Owning Households with Puppies Under Age 1 or Senior Dogs Age 7+, 2019 – 2024 (thousands); Overweight and Special Needs Dogs; Table 9-7. Share of Dog Owners with Special-Need Dogs, 2024 (percent); Dog Ownership by Generational Cohort; Table 9-8. Dog Ownership Trends by Generational Cohort, 2018 – 2024 (percent who own, share of total owners, thousand households, and index); Understanding Dog Ownership Patterns for Gen Z (and Their Parents); Table 9-9. Gen Z Patterns for Dog Ownership: Overall and by Household Head Status, 2024 (percent); Dog Ownership and Household Income; Table 9-10. Dog Ownership Trends by Household Income, 2018 – 2024 (percent who own, share of total owners, thousand households, and index); FOCUS ON CAT POPULATION TRENDS; Topline Cat Ownership Rates and Population; Table 9-11. Cat Ownership, 2018 – 2024 (percent and million households); Trends by Number of Cats Owned; Table 9-12. Household Ownership Rates for Cats: Overall and by Number of Cats, 2018 – 2024 (percent of US households); Table 9-13. Cat Ownership Distribution by Number of Cats, 2018 – 2024 (percent of cat-owning households); Table 9-14. Household Base of Cat Owners: Overall and by Number of Cats, 2018 – 2024 (thousands); Size of Cats Owned; Figure 9-4. Distribution of Cat Ownership by Size/Weight of Cats, 2024 (percent of cat owners); Kitten and Senior Cat Populations; Table 9-15a. Percentage of Cat-Owning Households with Kittens Under Age 1 or Senior Cats Age 7+, 2019 – 2024 (percent); Table 9-15b. Number of Cat-Owning Households with Kittens Under Age 1 or Senior Cats Age 7+, 2019 – 2024 (thousands); Overweight and Special Needs Cats; Table 9-16. Share of Cat Owners with Special-Needs Cats, 2024 (percent); Cat Ownership by Generational Cohort; Table 9-17. Cat Ownership Trends by Generational Cohort, 2018 – 2024 (percent who own, share of total owners, thousand households, and index); Cat Ownership and Household Income; Table 9-18. Cat Ownership Trends by Household Income, 2018 – 2024 (percent who own, share of total owners, thousand households, and index); OWNERSHIP RATES FOR PETS OTHER THAN DOGS OR CATS; 14% of Pet Households Have Pets Other Than Dogs or Cats; Table 9-19. Topline Ownership Rates for Pets Other Than Dogs or Cats, 2024 (percent of pet-owning households); Skew to Newer Pet Owners; Figure 9-5. Years as Pet Owners by Type of Pet Owned, 2025 (percent of current pet owners by classification); Table 9-20. Ownership Indices by Types of Pets Owned: Selected Demographics, 2024 (index)