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Pet Medications in the U.S., 5th Edition
In this fifth edition, Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers. These include prescription, over-the-counter (OTC or “retail”), and ethical products (nonprescription medications whose distribution is restricted by the manufacturer to veterinarians). The primary focus of this report is on antiparasitics (flea, tick, heartworm, etc.), but it also covers market-shaping developments in other areas including cancer, cognitive dysfunction, mood disorder, pain management, and obesity/diabetes.
Animal health products for production animals and horses are excluded from this market analysis, as are nutritional supplements for horses and companion animals, the latter of which are covered in Packaged Facts’ April 2017 report, Pet Supplements in the U.S., 6th Edition.
Executive Summary
Scope and Methodology
Market Definition
Report Methodology
Market Trends
Market Size & Composition
Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
Market Outlook
Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
Competitive Overview
Prescription and Non-prescription Marketers
Global Animal Health Rankings Get Another Change
Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
Retail Pet Medication Marketers
Notable Deals
Chewables: The Next Generation
Sales Trends
Pet Owners Have Options
Veterinary Pharmacies Online
Consumer Trends
Most Dog or Cat Households Use Flea/Tick Products
Spot On Still on Top
67% of Dog-Owning Households Use Heartworm Meds
Allergy Meds Top List of Other Pet Medications
Attitudes on Veterinarian/Professional vs. Store Products
Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
Market Opportunities
Veterinary Consolidation
Human/Animal Bond
Veterinary Services Growth
Exploring E-Commerce
Generics Increasing Competition, and Spurring Innovation
Millennials
Chewable Tablets
Combo Products
Pet Ownership Growth
Market Trends
Market Size & Composition
U.S. Retail Sales of Pet Medications at $8.6 Billion in 2017
Table U.S. Retail Sales of Pet Medications, 2013-2017 (in billions of dollars)
Share of Sales by Animal Type
Share of Sales by Distribution Channel
Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
Table Share of U.S. Sales of Pet Medications by Type, 2017 (percent)
Market Outlook
The Veterinary Market
Higher-Income Households a Key Segment
Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2015 (percent)
The Human/Animal Bond
Humanization & Wellness
Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by Age Bracket, 2017 (percent)
Age of Pets
Table Age of Dogs and Cats, 2017 (percent of pet owners)
Weighty Issues
Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
Small Dogs Rule, but Medium Sizes Rebound
Table Size of Pet Dogs, 2012-2017 (percent of dog owners)
Table Size of Most Recently Acquired Pet Dog, 2014-2017 (percent of dog owners)
Millennial Pet Owners
Ownership Trends
Funding from Morris Animal Foundation
A Third Spend Less
Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
Economy Still Slow, but Many Indicators Show Positive Signs
Table Economic Mood of U.S. Pet Households, 2013-2017 (percent)
Table Economic Outlook of U.S. Pet Households, 2013-2017 (percent)
Veterinary Visits
Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2016
Pet Owners Rely on Vet Advice
Table Percentage of Dog and Cat Owners Who Rely on Their Veterinarian for Advice, by Topic of Advice, 2016
Looking Ahead
Projected Market Growth: Sales to Crack $11 Billion by 2021
Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
Marketers & Products
Competitive Overview
Prescription & Non-prescription Marketers
Global Animal Health Rankings Gets Another Change
Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2015-2016 (in millions of dollars)
Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Animal Health, 2017 (projected) (in millions of dollars)
Table Marketer Shares of U.S. Flea & Tick Sales, 2017 (percent)
Moving Forward with NexGard and Frontline
Bayer's Lineup Packs a Punch
Bayer's Channel Diversification
Zoetis Eyes a Bigger Slice of Parasiticide Market
Elanco's Growth
Virbac's Offerings
Ceva Picks Up Growth
Bravecto Guides Merck Animal Health's Growth
Central Garden & Pet
Hartz
Perrigo Leads Generics
PetIQ Makes Inroads With Own Brands
Fighting for Your Patent
Elanco
The Heartworm Market
Virbac Sees Competitive Market
Elanco Adds Interceptor Plus to Lineup
HEARTGARD Keeps Rolling
Broad Spectrum Wormers
Therapeutics and Vaccines
Cancer
Brain Health
Pain Management
Major Brands
Diabetes
Heart Health
Ear Infections
Skin Allergies
Anxiety
Table Purchase of Products to Relieve a Pet's Anxiety/Stress, Last 12 Months (percent of dog owners vs. cat owners)
Vaccines
Other Pet Medications
Sales Trends
Pet Owners Have Options
Online Sales
Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
Vet-VIPPS Changes to the .Pharmacy Domain
Veterinary Pharmacies Online
Growth Improves for PetMed Express
Table PetMed Express Sales, 2007-2017 (in millions of dollars)
Petco Ups Its Pet Med Game
Mass Market Retailers Emphasize Pet Meds
Veterinary Services Inside Pet Superstores
Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016 vs. 2017
Mobile Clinics
Table Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2017
Fairness to Pet Owners Act
Pet Specialty Highlights Flea & Tick
Consumer Trends
Pet Medication Purchasing Patterns
Most Dog or Cat Households Use Flea/Tick Products
Table Percentage of Dog or Cat Owners Who Purchase Flea & Tick Care Medications or Medicated Products, 2014-2017 (U.S. dog- or cat-owning households in thousands)
Spot On Still on Top
Owners Choose Fipronil-Based Products
Table Share of Flea & Tick Care Medication Purchasers by Brand, 2017 (U.S. dog owners)
Table Share of Flea & Tick Care Topical Medication Purchasers by Brand, 2017 (U.S. cat owners)
Demographics for Flea & Tick Brands
Table a Index for Use of Flea/Tick Products by Brand, 2017
Table b Index for Use of Flea/Tick Products by Brand, 2017
67% of Dog-Owning Households Use Heartworm Meds
Table Index for Use of Heartworm Control Medications for Dogs, 2017
Heartworm Brand Preferences
Table Share of Heartworm Purchasers by Brand, 2017 (U.S. dog owners)
Allergy Meds Top List of Other Pet Medications
Table Use by Type of Selected Other Pet Medications for Dogs and Cats, 2017 (percent)
Table Purchasing by Channel of Selected Other Pet Medications for Dogs, 2017 (percent)
Table Purchasing by Channel of Selected Other Pet Medications for Cats, 2017 (percent)
Key Brick-and-Mortar Channels
Table Brick-and-Mortar Channel Choices for Pet Medications, Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
Flea/Tick Owners Favor Amazon
Table Purchasing of Flea/Tick Products for Dogs by Online Source, 2017 (percent)
Table Purchasing of Flea/Tick Products for Cats by Online Source, 2017 (percent)
Pet Med Psychographics
Consistency of Pet Med Purchases Among Pet Owners
Table Levels of Agreement/Disagreement with Statement, "I Am Buying More Pet Medications Than I Used To": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "The Current Range of Pet Medications Is Not Adequate": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "I Am Interested in New Types of Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
Age- and Weight-Related Issues Not a Purchase Driver
Table Levels of Agreement/Disagreement with Statement, "Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
Attitudes on Veterinarian/Professional vs. Store Products
Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications Available at the Stores Where I Buy Pet Products": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive": Dog Owners vs. Cat Owners, 2017 (percent)
Alternatives to Pet Meds
Table Levels of Agreement/Disagreement with Statement, "I Avoid Using Pet Medications as Much as Possible": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
Table Levels of Agreement/Disagreement with Statement, "High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment": Dog Owners vs. Cat Owners, 2017 (percent)