Packaged Facts’ Pet Medications in the U.S., 7th Edition examines opportunities for growth in the pet medications market, with a primary focus on parasiticides including flea/tick and heartworm prevention, which are broken out at multiple levels including by product type, animal type, and prescribed vs. OTC. Discussion extends to market-shaping developments in areas including prescription pain management, vaccines, and cancer drugs and over-the-counter first aid products, with numerous images illustrating marketing and product trends. Report quantitative and qualitative content includes historical and projected retail sales from 2016 through 2025, competitive strategies of key players, trends in marketing and new product development, and veterinary sector and retail/ecommerce channel trends.
Executive Summary
Market Trends
Scope and Methodology
Market Size & Composition
Market Outlook
Looking Ahead
Competitive Overview
Retail Trends
Prescription Products
Prescription Products Share of Market
Marketer Profiles
Marketing and New Product Trends
OTC Products
OTC Pet Medications Share of Market
Marketing and New Product Trends
Consumer Trends
Pet Population and Pet Ownership Trends
Pet Acquisition in Response to COVID-19
Pet Medication Purchasing Patterns by Product Type
Pet Medication Purchasing Patterns by Channel
Market Opportunities
Opportunity 1 – Increased Focus on Health and Wellness
Opportunity 2 – Pet Population Boom
Opportunity 3 – Senior Pets
Opportunity 4 – Omnichannel Marketing
Opportunity 5 – Autoship and Subscriptions
Opportunity 6 – Felines
Opportunity 7 – Veterinary Sector Growth
Opportunity 8 – New Products Fueled by Generics and Patent Expiration
Opportunity 9 – Affordability
Opportunity 10 – Combo Products
Market Trends
Chapter Highlights
Scope and Methodology
Market Definition
Product Regulation
Report Methodology
Market Size & Composition
U.S. Retail Sales of Pet Medications Approach $11 Billion in 2020
Table U.S. Retail Sales of Pet Medications, 2016-2020 (dollars)
Share of Sales by Animal Type
Share of Sales by Distribution Channel
Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2020 (percent and dollars)
Pet Medications Sales by Pet-Owning Household
Table Dollar Sales of Pet Medications by Sector Per Pet-Owning Household, 2017-2020 (dollars in millions and dollars)
Table Dollar Sales of Pet Medications Per Dog-Owning Household and Dog by Sector, 2020 (dollars in millions and dollars)
Table Dollar Sales of Pet Medications Per Cat-Owning Household and Cat by Sector, 2020 (dollars in millions and dollars)
Share of Sales by Product Type
Table Share of U.S. Retail Sales of Pet Medications by Product Type, 2020 (percent and dollars)
Parasiticide Sales by Type
Table Share of U.S. Retail Sales of Parasiticides by Product Type: Prescription vs. OTC, 2020 (percent and dollars)
Table Share of U.S. Retail Sales of Parasiticides by Product Type: Dogs vs. Cats, 2020 (percent and dollars in millions)
Table Share of U.S. Retail Sales of Flea/Tick Preventative Medication: Prescription vs. Over-the-Counter and Dogs vs. Cats, 2020 (percent and dollars in millions)
Market Outlook
COVID Has Positive Impact on Pet Medications Market
Increased Focus on Health and Wellness
COVID Economy Impact on Pet Owner Spending Mindset
Pandemic Fuels Pet Population Boom
Innovation Spurred by Cost, Convenience, and Safety
Veterinary Sector Rebounds After COVID Shutdowns
Table U.S. Veterinary Sector Sales and Growth, 2015-2020 (dollars in billions and percent change)
Pet Medications Sales Shifting to Online Platforms
Parasiticide Use Hindered by Product Confusion, Perception of Risk
Aging, Overweight Pets More Likely to Require Medication
Table Overview of Senior Pet (Age 7+) Population: Dogs vs. Cats, 2014-2020 (percent of households and number of households in millions)
Table Share of Dog or Cat Owners Who Report Having Overweight or Aging/Special Needs Pets, February 2021 (percent of pet owners)
Competition from Supplements and Pet Food/Treats
FDA Adds Product to Isoxazoline Warning
COVID-Related Ivermectin Abuse
Looking Ahead
Pet Medication Sales to Reach Nearly $15 Billion by 2025
Table Projected U.S. Retail Sales of Pet Medications, 2020-2024 (dollars in billions)
Competitive Overview
Prescription and OTC Marketers
M&A and Investment Activity
Global and U.S. Conglomerates Dominate Pet Medications Market
Generics Increasing Competition and Spurring Innovation
Table Select Generic Equivalents of Parasiticide Brands, 2021
Retail Trends
Veterinarian Top Destination for Pet Meds Purchases
Table Channel Choice for Pet Product Purchases in Past Three Months, 2021 (percent of dog and cat owners)
E-Commerce Attracts New Participants
Table Breakout of Pet Medication Spending on Chewy and Amazon, 2021 (percent of dog and cat owners)
Pet Specialty Brick & Mortar Stores Focus on OTC Medications
Prescription Products
Chapter Highlights
Prescription Products Market Share
Prescription Products Account for Three-Fourths of Pet Medications Market
Table Retail Sales of Prescription Pet Medications by Product Type, 2021 (percent share and dollars in millions)
Marketer Profiles
Dozens of Marketers Participate in Prescription Pet Medications Market
Boehringer Ingelheim Animal Health
Elanco
Merck Animal Health
Virbac
Zoetis
Marketing and New Product Trends
Parasiticides
Table Prescription Parasiticide Brands, 2021
Flea and Tick Products
The Heartworm Market
Combination Products
Broad Spectrum Wormers
Vaccines and Other Drugs
OTC Products
Chapter Highlights
OTC Pet Medications Account for 23% of Market
Table U.S. Retail Sales of Over-the-Counter Pet Medications, 2021 (dollars in millions and percent share)
Marketer Profiles
OTC Marketers Focus on Parasiticides, First Aid Products
Central Garden & Pet
Ceva Animal Health
Hartz Mountain Corp.
PetIQ
Vetoquinol
Marketing and New Product Trends
Parasiticides
Table Examples of Leading Over-the-Counter Flea/Tick Brands, 2021
Flea and Tick Products
Broad Spectrum Wormers and Mite Treatments
First Aid Products
Natural Products
Consumer Trends
Chapter Highlights
Pet Population and Pet Ownership Trends
Pet Ownership Rates
Table Topline Pet Ownership Rates by Type, 2016-2020 (percent of overall households)
Table Number of Pet-Owning Households by Type, 2016-2020 (in millions)
Table Number of Pet Dogs and Cats, 2016-2020 (in millions)
From Smaller Dogs to Medium
Table Size of Pet Dogs Acquired, February 2020 vs. February 2021 (percent of dog owners)
Table Dog Population by Size of Dogs, 2016-2020 (percent and number of overall households)
Age of Dog and Cat Population
Table Dog and Cat Population by Age Bracket of Pet, 2016-2020 (percent of households)
Table Puppy/Kitten vs. Senior Share of Pet Population: Dogs vs. Cats, 2016-2020 (percent of households)
Pet Acquisition in Response to COVID-19
Surge in Pet Acquisition and Adoption
First-Time Pet Owners
Multiple Pets, Multiple Types of Pets
COVID Motivators for Pet Acquisition
Table Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019 vs. Fall 2020 (percent)
Pet Population Churn
Pet Acquisition by Generational Cohort
Table Overview of Pet Acquisition in 2020 Among Current Pet Owners: By Generational Cohort, (percent of current pet owners who've had pets 2+ years)
Pet Gifting for Winter Holidays 2020
Pet Medication Purchasing Patterns by Product Type
Purchasing Rates by Product Type
Two-Thirds of Dog or Cat Households Use Parasiticide Products
Table Percentage of Dog or Cat Owners Who Use Parasiticides, 2017-2020 (percent and thousands of dog- or cat-owning households)
Tablet/Oral Medications Now Most Popular Type
Table Dog- or Cat-Owning Households Using Parasiticide Products by Type, 2017-2020 (percent and thousands of dog- or cat-owning households)
Oral Flea/Tick Medication More Popular Among Dog Owners
Table Share of Flea, Tick, and Parasite Product Usage by Type of Pet, 2020 (percent of dog- or cat-owning households)
Parasiticide Usage by Number, Age of Pets
Table Share of Flea, Tick, and Parasite Product Usage by Type and Number of Pets, 2020 (percent of dog- or cat-owning households)
Table Share of Flea, Tick, and Parasite Product Usage by Type and Age of Pets, 2020 (percent of dog- or cat- owning households)
FRONTLINE Most Frequently Used Flea/Tick Brand
Table Share of Flea, Tick, and Parasite Product Usage by Brand, 2020 (percent of dog- or cat-owning households)
Demographics by Parasiticide Type
Table Select Demographics for Use of Parasiticides by Type, 2020 (percent, thousands, and index among dog- or cat-owning households)
Table Select Demographics for Use of Over-the-Counter and Prescription Parasiticides, 2020 (percent, thousands, and index among dog- or cat-owning households)
Demographics for Parasiticide Brands
Table Select Demographics for Use of Parasiticides by Brand, 2020 (percent, thousands, and index among dog- or cat-owning households)
Pet Medication Purchasing Patterns by Channel
Vet Clinics Most Frequently Used Channel for Pet Meds Purchases
APPA Data Show Similar Purchase Patterns
Shopping Patterns by Channel
Table Pet Medication Product Purchase Rate by Channel, Past Three Months, 2020 (percent of pet product shoppers)
Convenience Prime Motivator for Online Purchases
Comfort Level, Convenience Driving Factors in Vet Clinic Purchases
Table Attitudes Towards Purchasing Pet Medications Through Veterinary Clinics, 2021 (percent of pet medication purchasers)
Parasiticide Purchase Patterns by Channel
Table Flea, Tick, and Parasite Product Purchasing Rates by Channel, 2020 (share of dog- or cat-owning households)
Share of Spending on Pet Medications by Channel
Table Share of Spending on Pet Medications by Channel, 2021 (percent of dog- or cat-owning households)