Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition

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from $3,595	162 Pages	Packaged Facts	December, 2019	LA15851060

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $3,595
Length	162 Pages
Publisher	Packaged Facts
Published Date	December, 2019
SKU	LA15851060

Pet Litter, Clean-up, and Odor-Control Products: U.S. Market Trends, 2nd Edition

Special offer: now 10% off original full report price

This report analyzes the U.S. market for pet clean-up and odor-control products sold across the full retail spectrum, including mass-market outlets (supercenters, mass merchandisers, supermarkets, warehouse clubs, drugstores, dollar stores), pet specialty stores (independents and chains), and the Internet.

Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends, 2nd Edition focuses on products for dogs and cats, segmenting the market into four categories (listed in descending order of dollar size):

Cat litter and non-durable litter accessories, including litter mats and additives
Puppy/training pads and accessories, including training pad alternatives and pet diapers
Pet clean-up and odor-control preparations, including stain-removal sprays, liquids, wipes, and concentrates, and odor-control sprays, powders, foams, crystals, and other formats
Dog waste bags

General-market clean-up and odor-control products not specifically marketed as pet-specific are considered only as a point of comparison.

Executive Summary
- The Market
  - Market Definition
  - Report Methodology
  - Market Size and Composition
  - Market Drivers
- Cat Litter and Accessories
  - Category Overview
  - Competitive Overview
  - Cat Litter Marketing & New Product Trends
  - Retail Trends
  - Consumer Trends
  - Over Half of Litter Users Have Just One Litter Box
- Dog Waste Management Products
  - Category Overview
  - Competitive Overview
  - Training Pads Marketing & New Product Trends
  - Waste Bags/Accessories Marketing & New Product Trends
  - Retail Trends
  - Consumer Trends
- Clean-Up and Odor-Control Preparations
  - Competitive Overview
  - Clean-Up and Odor-Control Marketing & New Product Trends
  - Retail Trends
  - Consumer Trends
- Opportunities in the Pet Clean-Up and Odor-Control Market
  - Omnichannel Approach
  - Time-Saving Solutions
  - Affordable Natural/Eco-Friendly Products
  - Accessible Natural/Eco-Friendly Products
  - Product Safety
  - Smaller Pets, Smaller Spaces
The Market
- Chapter Highlights
- Market Definition
  - Report Methodology
- Market Size and Composition
  - Slow But Steady Gains in Total Retail Sales
    - Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products: 2014, 2019, and 2024 (in millions of dollars)
  - Cat Litter Is Top Category
    - Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category: 2014, 2019, and 2024 (in millions of dollars)
  - Market Share by Retail Channel
- Market Drivers
  - Clean-up Innovations Make Pet Ownership Easier
  - Pet as Family
    - Table Level of Agreement with Statement:
  - Health and Wellness
  - Pet Ownership Trends
    - Table Household Penetration Rates for Dogs and Cats, 2009-2019 (percent of U.S. households)
    - Table Household Base for Dog and Cat Ownership, 2009-2019 (in millions of U.S. households)
  - Millennials and Housing Issues
  - Natural and Eco-Friendly
  - Legislating Pet Waste
  - Cat Elimination Habits
Cat Litter and Accessories
- Chapter Highlights
- Category Overview
  - Introduction
  - Category Sales and Growth
    - Table U.S. Retail Sales of Cat Litter: 2014, 2019, and 2024 (million dollars)
- Competitive Overview
  - Marketers: Number and Types
  - Nestlé Purina Fields Top-Selling Litter Brand
  - The Challenges of Marketing Litter
  - Innovation Fueled by Seeking Solutions to Cat-Owner Problems
  - Price Increases Drive Cat Litter Sales
  - Expansion and Acquisitions
  - Marketing With Social Media
- Cat Litter Marketing & New Product Trends
  - Litter Users Expect Odor Control, Easy Clean-Up, and More
  - Subscription Services Abound in Litter Market
  - High Performance Litter
  - Lightweight Litter
  - Odor Control
  - Dust-Free/Low Tracking
  - Natural Litter
  - Health Monitoring and Special Needs Litter
  - Litter Additives
  - Litter Box Liners
- Retail Trends
  - Retailing Cat Litter
  - Walmart Skews High for Litter Purchases
    - Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Cat Food, 2018/2019 (percent of cat owners)
  - One-Third of Litter Purchasers Have Litter Delivered
- Consumer Trends
  - Methodology
  - Most Cat Owners Use Litter
    - Table Litter Usage Trend, 2012-2019 (percent and number of cat-owning households)
  - Tidy Cats Most Frequently Used Brand
  - Key Demographics by Brand
    - Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2019 (percent, index, and number in thousands of cat-owning households)
    - Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2019 (percent, index, and number of cat-owning households)
    - Table Key Demographic Indicators for Purchasing ARM & HAMMER Litter, 2019 (percent, index, and number of cat-owning households)
    - Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2019 (percent, index, and number of cat-owning households)
    - Table Key Demographic Indicators for Purchasing Store Brand Litter, 2019 (percent, index, and number of cat-owning households)
  - Over Half of Cat Owners Spend $10-$29 Per Month on Cat Litter
  - Scoopable Litter the Most Popular Type by Far
  - Odor Control and Multi-Cat Most Sought-After Features
  - Mid-Sized Litter Packs the Most Popular
    - Table Size of Litter Usually Purchased: By Generational Cohort, 2018 (percent of cat owners)
  - Over Half of Litter Users Have Just One Litter Box and Basic Boxes Rule
Dog Waste Management Products
- Chapter Highlights
- Category Overview
  - Introduction
  - Category Sales and Growth
    - Table U.S. Retail Sales of Dog Waste Management Products by Category: 2014, 2019, and 2024 (in millions of dollars)
- Competitive Overview
  - Marketers: Number and Types
  - Private-Label Brands Top Sellers on Amazon and Chewy
  - Expansion and Rebranding Efforts Impact Dog Waste Product Market
- Training Pads Marketing & New Product Trends
  - Innovation Driven by Performance, Sustainability
    - Table Size of Pet Dogs: Owned and Recently Acquired, 2019 (percent of dog owners)
  - New Training Pads Are Higher Performance, More Eco-Friendly
  - Reusable Pads an Eco-Friendly Alternative
  - Artificial Turf and Real Grass-Based Pad Systems
  - Pad Alternatives
  - Pet Diapers
- Waste Bags/Accessories Marketing & New Product Trends
  - Waste Bags Ideal for the Dog on the Go
  - Dog Waste Bags Focus on Convenience, "Green" Technology
- Retail Trends
  - Retailing Dog Waste Management Products
  - Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
- Consumer Trends
  - Methodology
  - Waste Bags the Most Popular Dog Waste Management Product
  - Puppy/Training Pads Not Just for Training
  - Waste Management Products Appeal to Urban Dwellers, Puppy Owners
    - Table Demographic Indicators for Purchasing Dog Waste Management Products, 2019 (percent and index)
Pet Clean-Up and Odor-Control Preparations
- Chapter Highlights
- Category Overview
  - Introduction
  - Category Sales and Growth
    - Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Preparations: 2014, 2019, and 2024 (in millions of dollars)
- Competitive Overview
  - The Marketers
- Clean-Up and Odor-Control Marketing & New Product Trends
  - Clean-Up and Odor-Control Preparations a Must for Pet Ownership
- Retail Trends
  - Retailing Clean-Up and Odor-Control Preparations
- Consumer Trends
  - Methodology
  - Dog Owners More Likely to Purchase General-Use Cleaning Products
    - Table Ownership/Usage of Cleaning Products and Appliances, 2019 (percent of dog-only and cat-only households)
    - Table Pet Owners Purchasing Clean-up and Odor-Control Preparations and Accessories, General Use vs. Pet- Specific, 2019 (percent of dog and cat owners)
  - "I Make an Extra Effort to Have My House Smell Fresh"
    - Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by generational cohort, 2019 (percent and index of dog and cat owners)
    - Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by race/ethnicity, 2019 (percent and index of dog and cat owners)
    - Table Agreement with the Statement, "I make an extra effort to have my house smell fresh," by number of pet owned, 2019 (percent and index of dog and cat owners)
  - New Pet Parents, Urban Residents, Minorities Prioritize Pet-Specific Clean-up Products
    - Table Demographic Indicators for Purchasing Pet-Specific Clean-up and Odor-Control Preparations, 2019 (percent and index)