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Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends
Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates.
The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts’ proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet .
Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates.
The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends
- Executive Summary
- The Market
- Market Definition
- Report Methodology
- Slow But Steady Gains in Total Retail Sales
- Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
- Cat Litter Comprises 82% of Market
- Market Share by Retail Channel
- Cat Litter and Accessories
- Introduction
- Category Sales and Growth
- Nestlé Purina Leads the Field by Wide Margin
- Litter Users Expect Odor Control, Easy Clean-Up and More
- Three-Quarters of Cat Owners Purchase Litter
- 44% of Litter Users Have Two or More Litter Boxes
- Dog Waste Management Products
- Introduction
- Category Sales and Growth
- Bramton Leads in Puppy/Training Pads
- Bramton Takes Top Spot in Dog Waste Bags
- Puppy/Training Pads for More Than Just Training
- Demand for Waste Bags Gaining Momentum
- Waste Bags the Most Popular Waste Management Product
- Pet Clean-Up and Odor-Control Products
- Introduction
- Category Sales and Growth
- Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
- Pet Owners Rely on Clean-Up and Odor-Control Products
- Dog Owners More Likely to Purchase General-Use Cleaning Products
- Cat Owners Seek Out Fur Removers, Sprays
- The Market
- The Market
- Key Points
- Introduction
- Market Definition
- Report Methodology
- Market Size and Composition
- Slow But Steady Gains in Total Retail Sales
- Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
- Cat Litter Is Top Segment
- Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
- Market Share by Retail Channel
- IRI-Tracked Sales Reach $2 Billion
- Table IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)
- Slow But Steady Gains in Total Retail Sales
- Pet Clean-Up and Odor-Control Market Drivers
- Overall Pet Market Expanding
- Natural and Eco-Friendly
- Pet Ownership and Population Trends
- Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
- Table Size of Pet Dogs, 2012-2016 (percent of dog owners)
- Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
- Channel Expansion and Exclusivity
- Legislating Pet Waste
- Cat Litter and Accessories
- Key Points
- Category Overview
- Introduction
- Category Sales and Growth
- Table U.S. Retail Sales of Cat Litter and Accessories by Category: 2010, 2015 and 2020 (in millions of dollars)
- Competitive Overview
- Marketers: Number and Types
- Nestlé Purina Leads the Field by Wide Margin
- Table Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales, 2015 (millions of dollars)
- Table Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
- Table Leading Mass-Market Litter Accessory Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
- The Challenges of Marketing Litter
- Litter and Litter Accessories Retail Trends
- Cat Litter Marketing & New Product Trends
- Litter Users Expect Odor Control, Easy Clean-Up and More
- Lightweight Litter
- Odor Control
- Natural Litter
- Health Monitoring and Special Needs Litter
- Litter Additives
- Some Pet Owners Not Happy About Discontinuation of Cat Litter Products
- Litter Boxes and Accessories Marketing & New Product Trends
- Convenience and Automation
- Litter Box Innovation
- Hidden Litter Boxes
- Disposable Litter Boxes
- Litter Disposal Systems
- Other Litter Accessories
- Consumer Trends
- Three-Quarters of Cat Owners Purchase Litter
- Walmart Skews High for Litter Purchases
- Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
- Tidy Cats Most Frequently Used Brand
- Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing Cat's Pride Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing Store Brand Litter, 2015 (percent, index and number of cat-owning households)
- Table Key Demographic Indicators for Purchasing "Green" Litter Brands, 2015 (percent, index and number of cat-owning households)
- Cat Owners Prefer Higher Priced Litter to Bargain Products
- Clumping Litter Bests Non-Clumping, Eco-Conscious Options
- Odor Control, Multi-Cat Usage Most Sought-After Features
- Half of Litter Purchasers Choose Mid-Sized Litter Bags
- Table Size of Litter Usually Purchased: 2010, 2012 and 2014
- 44% of Litter Users Have Two or More Litter Boxes
- Most Cat Owners Own Regular Litter Boxes
- Table Ownership of Litter Boxes by Type: 2010, 2012 and 2014
- Price and Efficacy Key to Automatic Litter Box Usage
- Table Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
- Dog Waste Management Products
- Key Points
- Category Overview
- Introduction
- Category Sales and Growth
- Table U.S. Retail Sales of Dog Waste Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
- Marketer and Brand Shares
- Methodology
- Bramton Leads in Puppy/Training Pads
- Table Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
- Bramton Takes Top Spot in Dog Waste Bags
- Table Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
- Marketer Profile: The Bramton Company/Bags on Board
- Retailing Dog Waste Management Products
- Training Pads Marketing & New Products Trends
- Puppy/Training Pads for More Than Just Training
- New Training Pads Are Sturdier, More Eco-Friendly
- Pad Disposal Systems
- Artificial Turf-Based Pad Systems
- Real Grass Pad Systems
- Pet Diapers
- Waste Bags/Accessories Marketing & New Products Trends
- Demand for Waste Bags Gaining Momentum
- Dog Waste Bags Focus on Convenience, "Green" Technology
- Waste Bag Accessories Deliver Form and Fashion
- Other Dog Waste Management Options
- Consumer Trends
- Waste Bags the Most Popular Waste Management Product
- Waste Management Products Appeal to Urban Dwellers, Puppy Owners
- Table Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)
- Pet Clean-Up and Odor-Control Products
- Key Points
- Category Overview
- Introduction
- Category Sales and Growth
- Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)
- Competitive Overview
- Marketer and Brand Shares
- Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
- Table Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
- Pet Clean-Up and Odor-Control Crossover
- Marketer Profile: Skout's Honor
- Retailing Clean-Up and Odor-Control Products
- Clean-Up and Odor-Control Marketing & New Product Trends
- Pet Owners Rely on Clean-Up and Odor-Control Products
- Clean-Up Sprays/Liquids
- Odor-Control Products
- Pet-Specific Vacuums
- Pet-Specific Air Purifiers
- Consumer Trends
- Dog Owners More Likely to Purchase General-Use Cleaning Products
- Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
- Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
- Cat Owners Seek Out Fur Removers, Sprays
- Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of cat owners)
- Half of Cat Owners Purchase Clean-Up Products at Walmart
- Ethnicity, Pet Ownership Impact Odor-Control Efforts
- Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Race/Ethnicity, 2015 (percent and index)
- Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Pets Owned, 2015 (percent and index)
- Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
- Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)
- Dog Owners More Likely to Purchase General-Use Cleaning Products
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